Sponsored
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent
$12.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, keep out of eyes, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes,rinse well with water for 15 minutesShipping details
Estimated ship dimensions: 4.37 inches length x 7.09 inches width x 11.38 inches height
Estimated ship weight: 5.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?
submitted by SJ - 2 years ago
A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.
submitted bysam34 - 2 years agoA: While the volume of the Tide Free and Clear HE detergent has been reduced from 92 fl. oz. to 84 fl. oz., the formula has been updated to maintain the same cleaning power per load. This means the detergent is more concentrated, so you’ll need less liquid per load to achieve the same level of cleaning as before. Essentially, the product is stronger and more efficient, allowing you to still get 64 loads from the smaller volume
submitted byRobert - 1 year agoA: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.
submitted byTide - 2 years agoBrand expert
Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?
submitted by RiRi001 - 6 years ago
A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.
submitted byTide - 6 years agoBrand expertA: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.
submitted byNick - 6 years agoA: I bought the 154 oz. It came with the HE logo on the bottle.
submitted byKelen - 6 years ago
Q: Is this product suitable for down jackets?
submitted by Cherri - 24 days ago
A: We suggest reaching out to the manufacturer of the jacket to see what detergent is best/suitable for it.
submitted byP&G - 23 days agoBrand expert
Q: Is this detergent bleach free?
submitted by Anonymous - 2 months ago
A: For a list of ingredients, please visist smarlabel.
submitted byP&G - 1 month agoBrand expert
Q: Does this product drop or leave a mess after dispensing
submitted by Kirsten124 - 2 months ago
A: When used as directed, we do not expect there to be a mess after dispensing.
submitted byP&G - 21 days agoBrand expert
Q: Bill for the 4 Tides
submitted by Sara - 2 months ago
A: Hi there, Sara. To better assist you with your inquiry, please call us at (800) 879-8433.
submitted byP&G - 21 days agoBrand expert
Q: can this be used in a cold water wash?
submitted by A - 7 months ago
A: Yes, you can use cold water when using this detergent.
submitted byP&G - 7 months agoBrand expert
Q: What are the dimensions of the 105 oz container?
submitted by JJ Sweet - 9 months ago
A: Estimated ship dimensions: 9.5 inches length x 5 inches width x 11.1 inches height.
submitted byP&G - 9 months agoBrand expert
Q: Is this for sweaters or delicate clothes that say gentle wash?
submitted by MS - 1 year ago
A: Our detergents are safe for fabrics when used as directed. Be sure to follow the care label on the detergent.
submitted byP&G - 1 year agoBrand expert
Q: Is this free of phosphates and chlorine?
submitted by pixiedust - 1 year ago
A: All of our laundry detergents around the world are phosphate free and have been since January 2016. It also does not contain chlorine, but you should always review the ingredients that you can find under "label info" in the listing.
submitted byP&G - 1 year agoBrand expert
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Related Categories
4.6 out of 5 stars with 3490 reviews
cleans effectively: 4.55 out of 5
quality: 4.35 out of 5
scent: 4.46 out of 5
value: 4.28 out of 5
79% would recommend
205 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Great for baby clothes!
Use this for my baby’s clothes! Removes any smells and clothes feel clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase
(no review title)
spilled over everything in the box. have to replace all in the box.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Good quality
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
I like that it has none of those overpowering scents. Cleans well.
5 out of 5 stars
27 December, 2025Verified purchase
(no review title)
Cleans great
1 out of 5 stars
Thumbs down graphic, would not recommend
24 December, 2025Verified purchase
Load count in photo is a lie
Photo says 115 loads. That is a lie. I received a 100 load bottle. Uploaded pictures. Beware of scam
4 out of 5 stars
23 December, 2025Verified purchase
(no review title)
The only detergent i used since i have bad scent allergies
1 out of 5 stars
17 December, 2025
originally posted on tide.com
Changed formula caused hives
I have eczema, allergies, and psoriasis, so when I find something that works, I never change it. Earlier this year, I started to get more hives... but since it's hard to pinpoint what the factors are (could be the weather), I didn't raise any flags to the doctor. Once the summer hit, they got bad enough for the doctor to prescribe meds. They went away with the meds, but then came back. I went back to the doctor, and they suggested another med, but that caused me to wake up with my eyes nearly shut from being swollen. And because I hadn't changed anything in my routine, things were still a mystery. One day, I did laundry right before bed (instead of usually airing it out), and that's when I realized it was probably Tide after I woke up scratching with my skin flaming. It became clearer as I read stories on the web about other people's health issues caused by the new formula. I am now 3 weeks in with a new laundry detergent - didn't change anything else in my routine to make sure this was a controlled experiment - and everything is gone. Hives were on my arms, chest, neck, and groin area. They also activated psoriasis patches on my hands and fingers. Flakiness and rashes on my face and eyes. All gone. This cost me hundreds of dollars between doctor appointments, meds, and lotions. Despite the label, do not use this product if you have sensitive skin. Save your money, tears, stress, and anxiety.
1 reply from Customer Care team - 14 days ago
Thank you for sharing your experience with us, I'm really sorry to hear about your experience with Tide Free & Gentle, that's definitely the type of experience we'd never want you to go through. Your safety is our top priority, and all our products are designed to be safe to use as directed, in order to assist you better and review your case please give us a call at (800) 879-8433, we'll be happy to review your case.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Recommend!
Someone with sensitive skin, this is amazing. Always gets stains out and the freshness on clothes. So light and durable for any clothes or fabrics. I have been wearing tide for years.
5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Use often for laundry
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2025Verified purchase
(no review title)
This detergent made me and my husband itch it was horrible.
1 reply from Tide team - 24 days ago
We appreciate you letting us know, and we're so sorry your Tide detergent made you and your husband itch. With the strict and thorough safety testing our Tide products go through, this is not what we'd normally expect, and we're grateful for the opportunity to help. Your safety is our top priority, so please be sure to discontinue use, if you haven't already. We'd like to learn more about your experience and offer you further assistance with this. Please hold on to your product and call our team at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday.
1 out of 5 stars
2 December, 2025Verified purchase
(no review title)
This is the second bottle I bought that was leaking! Both bottles had a crack in the seam on the bottom. I can’t believe that the bottles on the shelves aren’t leaking all over the store.
1 reply from Tide team - 1 month ago
Thanks for sharing that your bottle of Tide Free & Gentle was leaking, Gina. Please know, a lot of research goes into our bottle design and we strive to get the best quality for our consumers with every Tide purchase. Even with our hard work and quality checks, some plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We apologize that this has happened to your purchase. For additional help, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 879-8433.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
So poorly packed that detergent nusted open and spilled all over everythin in.l my order
My Target order was so carelessly packed that this detergent busted opened and spilled over everything iny order. My last time ordering with Target. Back to azon it is.
1 reply from Tide team - 1 month ago
We're so sorry to hear that your order was packed incorrectly, Brooke! This is certainly not the experience we want or expect you to have, and we're glad you reached out. Please call the Target Team at 1-800-440-0680 for assistance.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Free of unnecessary dyes
Free and Gentle is my favorite Tide, I have purchased it several times. It has a light fragrance, not over powering and still gets rid of stains better than any other brand. Several family members have eczema and have said they notice a difference between this and Tide Original.
1 out of 5 stars
23 November, 2025
originally posted on tide.com
Caused horrible rash
I don’t usually write negative reviews but we have had a terrible time with mysterious contact dermatitis rashes/ itching after using this product this past year. It helped me to read other reviews. Because we had used Tide Free and Gentle in the past, it was not our first go to when trying to find a reason for the problem. I’ve also happily used Tide products for something like 40 years! My husband has sensitive skin—developed horrible pruritic rash on his back particularly. Dr. put him on steroids. I washed and double rinsed all clothing, sheets, blankets etc. for the past six months. This helped only slightly. Then I started developing a rash on my back too. Never had that before in my life. Switched detergent. Washed everything. Amazing. Clothes smell better and my back is much better. Husband’s skin is slowly improving. I have several large bottles of Tide Free— (the downside of subscribe and save). I can give them away but afraid of causing problems for someone else. I get it, stuff happens, but hopefully you will understand there is a real issue and take steps to correct it or at least warn people.
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention! Please know that Tide products go through extensive testing to ensure safe and effective use as intended, so we're very sorry and surprised to hear that you and your husband started getting rashes after use. This is certainly not the experience we want or expect you to have with Tide, and we're grateful you took the time to let us know this happened. Typically, we would recommend discontinuing use, so we're glad you've already done this. Your safety is our top priority, and if possible, we'd like to learn more about this to be able to have our team investigate further moving forward. Please hold on to the packaging, if you have it available still, and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
This detergent has handled baby and toddler life so well lol! It's gotten out messes that I wasn't sure it would, and has never caused a reaction on my skin or my kids skin, amd we all have sensitive skin that reacts to other detergent.
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Formula changed without our knowledge
[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 1 month ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Always excellent
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Great for sensitive skin/eczema, adult, children, infants 👍🏼
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Cleans so well.
Of all the detergent this, one does the best job. Gentle in skin, tough on stains. I don’t need fabric softener.