Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
$12.99 ($0.15/fluid ounce)
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$11.99 - $19.99
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4.7 out of 5 stars with 13301 ratings
$12.99($0.15/fluid ounce)
4.6 out of 5 stars with 175 ratings
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Guests are saying
Tide Free and Gentle detergent is praised for its effectiveness in cleaning clothes and being gentle on sensitive skin. However, many guests have reported issues with the recent formula change, which has caused allergic reactions and a strong chemical smell. Despite these concerns, it remains a trusted choice for those with sensitive skin and allergies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4687 reviews
cleans effectively: 4.56 out of 5
quality: 4.36 out of 5
scent: 4.44 out of 5
value: 4.28 out of 5
78% would recommend
215 recommendations
2 out of 5 stars
22 February, 2026Verified purchase
"Free & Gentle" has scent in recent purchases
We have used Tide Free & Gentle for many years with no problem but recent purchases have a scent that is similar to regular detergent. Even with adding white vinegar to the rinse cycle and adding an extra rinse it is still very noticeable and unwelcome. What has Tide done to it?
1 out of 5 stars
16 February, 2026Verified purchase
Poor packaging
Target needs to figure out how to package heavy items when they are shipping them. They consistently don't pack things well and they get ruined
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
(no review title)
Great for those with sensitive skin like me!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase
(no review title)
Arrived spilled. Box poorly packed
1 reply from Tide team - 8 days ago
We're really sorry to hear you had this experience with the delivery of our Tide Free & Gentle HE Liquid Detergent. We understand it must upsetting. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We apologize that this has happened to you. Thanks for letting us know. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this damaged item.
5 out of 5 stars
11 February, 2026Verified purchase
(no review title)
I like it
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase
Nonirritating detergent
Only detergent I buy
5 out of 5 stars
8 February, 2026
originally posted on Home Tester Club

Clean and gentle!
[This review was collected as part of a promotion.] This was my first time trying Tide Free & Gentle and it worked just as well as the regular version. There’s no scent which I actually don’t mind. My clothes didn’t smell bad at all when I took them out of the washer or dryer. After drying everything looked clean and bright. I also liked that it’s made for sensitive skin so I felt comfortable using it on undergarments and my kids clothes. I really have no complaints!
5 out of 5 stars
8 February, 2026
originally posted on Home Tester Club

Same great clean with no scents or fragr
[This review was collected as part of a promotion.] This is the same great Tide cleaning product but with no fragrances or scents for hypoallergenic or individuals with sensitive skin. It also does not have the typical blue Tide dye.
5 out of 5 stars
8 February, 2026
originally posted on Home Tester Club

Safe for the Whole Family
[This review was collected as part of a promotion.] I love that this Tide Free and Gentle gives you the same level of clean you expect from Tide, but without the fragrance and dyes! As a mom with a sensitive baby, house full of pets, and a spouse that does hard labor it can be challenging to find a detergent that works for everyone. I need a detergent that's safe for baby and pets, gets the stains out of my husband's work clothes, and removes all the odors. This detergent exceeded my expectations. Clothes smelled clean, not covered with fragrance, just clean. Stains such as marker, chocolate, strawberries, all gone!
5 out of 5 stars
7 February, 2026
originally posted on Home Tester Club

Got for my mother
[This review was collected as part of a promotion.] I got this detergent for my mother. She has sensitive skin and it is very helpful to have when washing sheets or towels that she will be using. It’s easy to use and provides the quality clean despite it being free and clear. Highly recommend this product!
4 out of 5 stars
7 February, 2026
originally posted on Home Tester Club

Dependable cleaning power
[This review was collected as part of a promotion.] If you’ve been burned by products that say “free and gentle” but still lowkey smell like something… this one actually lives up to the name. No floral notes, no “clean” scent, no sneaky perfume vibes; just clean. It tackles everyday laundry really well and leaves fabrics feeling fresh without any residue. The only reason I’m docking a star is that for super heavy stains you might need a pre treat or an extra boost.
5 out of 5 stars
7 February, 2026
originally posted on Home Tester Club

Good clean without all the extra stuff
[This review was collected as part of a promotion.] I love using this detergent especially for my kid's clothes. They have some sensitive skin issues and I can tell that Tide Free and Gently detergent helps their skin not to get irritated.
5 out of 5 stars
7 February, 2026
originally posted on Home Tester Club

Laundry was always fresh and clean
[This review was collected as part of a promotion.] This laundry detergent was excellent for multiple loads and different types of laundry. I use this to wash my pet items, bed linen clothing, and got the same results for everything. Everything gave a nice clean look to it and even though it doesn’t have a smell, everything still had a fresh smell, which I did appreciate because some things that doesn’t have a smell can still leave a musty smell, which this did not and I appreciated that I loved that this was a product that I could use on multiple laundry items and I would re-purchase again
5 out of 5 stars
6 February, 2026
originally posted on Home Tester Club

Staple product
[This review was collected as part of a promotion.] I love this detergent. Always leaves my clothing feeling fresh and clean, but it’s nice because there’s no irritants so it’s ideal for sensitive skin. I like to use it on undergarments and towels. Left my items fresh!
5 out of 5 stars
6 February, 2026
originally posted on Home Tester Club

So gentle for all
[This review was collected as part of a promotion.] I love this detergent. If you’re looking for something truly clean — no overpowering fragrance, no fake “fresh” smell, just actually clean clothes — this is it. It gets everything fresh (even kid messes and everyday funk), rinses out well, and doesn’t leave any residue behind. I also really appreciate that it’s free of harsh chemicals and unnecessary scents — perfect for sensitive skin and anyone who just wants their laundry to smell like… laundry.
5 out of 5 stars
6 February, 2026
originally posted on Home Tester Club

My new favorite!
[This review was collected as part of a promotion.] I’ve used this laundry detergent for a few weeks now and it’s been a total lifesaver if you have sensitive skin like I do. I love that I don’t have to choose between getting my clothes and linens clean and dealing with itchy rashes from perfumes and/or dyes. It really gets the job done!
5 out of 5 stars
6 February, 2026
originally posted on Home Tester Club

Great clean
[This review was collected as part of a promotion.] This is an amazing laundry detergent. The clothes were squeaky clean after use. Smells good. The easy to pour spout and the markings on the cap helps a lot!!
5 out of 5 stars
5 February, 2026
originally posted on Home Tester Club

Reliable yet gentle on sensitive skin!
[This review was collected as part of a promotion.] Tide Free & Gentle cleans really well without any added fragrance or dyes, which is a big plus for sensitive skin. My clothes come out fresh and clean, not heavily scented, and it doesn’t cause irritation. It may not have a strong smell like regular Tide, but that’s exactly what I like about it. A dependable detergent that does its job without extras.
5 out of 5 stars
5 February, 2026
originally posted on Home Tester Club

Fantastic Clean With No Additives!
[This review was collected as part of a promotion.] This product is fantastic! It has the same cleaning power that we've grown accustomed to receiving from Tide products. Add in the fact that it contains no dyes or perfumes and it becomes not only super-effective at cleaning your laundry, but you don't have to worry about irritating sensitive skin - a true win/win! Another great product from Tide that I highly recommend to anyone looking for a less-harsh way to launder their garments!
4 out of 5 stars
5 February, 2026
originally posted on Home Tester Club

Perfect for sensitive skin
[This review was collected as part of a promotion.] The Tide free and gentle liquid detergent is perfect for sensitive skin.It Does a pretty good job at cleaning clothes and gets rid of odor. My skin does not get irritated by this laundry detergent. Highly reccomend.