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Make-A-Size Paper Towels - 150 sheets - up&up™ - 2 of 4Make-A-Size Paper Towels - 150 sheets - up&up™ - 3 of 4Make-A-Size Paper Towels - 150 sheets - up&up™ - 4 of 4
Make-A-Size Paper Towels - 150 sheets - up&up™ - 1 of 4

Make-A-Size Paper Towels - 150 sheets - 12 Rolls - up&up™

$25.99 ($1.44/100 count)

Count12

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Absorbent, multipurpose paper towel rolls ensure fuss-free and quick cleanups
  • 2-ply paper towels leave countertops sparkling clean
  • Make-A-Size feature allows you to tear off exactly the amount you need
  • 100% Satisfaction Guaranteed
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

The Make-A-Size Paper Towels from up&up™ are essential for your cleaning needs at home. Sturdy and absorbent, these paper towel rolls handle the toughest of stains in one single swipe, making cleanups a breeze. Crafted with a textured pattern, these paper towels leave countertops sparkling clean and add decorative appeal to your counter when not in use. These versatile paper towels get rid of dirt, grime and spills from your kitchen to your bathroom counters, and the make-a-size feature allows you to tear off exactly the amount you need to minimize waste and get the job done.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Sheets Per Roll: 150
Disposability: Do not flush
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 12 Rolls
TCIN: 89685856
UPC: 013100302448
Item Number (DPCI): 253-03-0001
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: PAPER TOWELS ARE NOT RECOMMENDED FOR USE IN MICROWAVES, CONVENTIONAL OVENS OR ON STOVETOPS. FOLLOW PRECAUTIONS IN MICROWAVE OWNER'S MANUAL. IF A FIRE STARTS, TURN MICROWAVE OFF AND LEAVE DOOR CLOSED., WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 22.6 inches length x 18.6 inches width x 11.1 inches height
Estimated ship weight: 9.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does each sheet have the ability to be torn in half "again" to make two small square-shaped pieces?

submitted by KLB - 3 years ago
  • A: We can’t cut it in half.

    submitted byEsther Deoleo cubanitq - 2 years ago
  • A: it does exist but i don't remember which brand has them but they are a pain as they want to tear when you are trying to tear off the long way

    submitted bybruce - 2 years ago
  • A: As of today, no it doesn’t have that option.

    submitted byBlack Print kimono - 10 months ago
  • A: No. Up & Up only offers full size and select-a-size which are half sheets. You’re best off cutting them. Brawny is the only brand that makes the tearing squares and they’re expensive.

    submitted by - 4 months ago
  • A: Hello KLB - Great question. The Make a size Paper towels feature allows you to tear off exactly the amount you need to minimize waste and get the job done. Hope this helps!!

    submitted byTheresa - 3 years ago
    Target staff support
  • A: Yes, it's pretty easy to tear in half "again" -- I do this all the time -- but it's not perforated for you to do so. But in terms of going with the grain, it's a pretty clean tear.

    submitted bykatie - 3 years ago
  • A: Brawny has perforations to tear a sheet into 1/4 of a full size sheet

    submitted byBatman - 1 year ago
  • A: No it does not. And while they work fine in quality, the triple rolls are so large they do not work well in my upright dispenser. The roll does not “roll” at all

    submitted byKSR - 1 year ago
  • A: Sparkle Tear-a-Square Paper Towels does checkit out!

    submitted bySeabeemom - 1 year ago
  • A: I think Brawny has one that does that

    submitted byProud flip phone user - 1 year ago
  • A: Uh. No. Not sure that exists.

    submitted byAnn BB - 2 years ago

Q: Are the roels indidivually wrapped?

submitted by Neal - 6 years ago
  • A: The 8 pack come individually wrapped in sets of 2.

    submitted bySuzy8 - 1 year ago
  • A: 2023 - the 12 pack of double rolls are now wrapped as 6 sets of 2.

    submitted bykatie - 3 years ago
  • A: individually wrapped in qty of 2

    submitted bymisst - 5 months ago
  • A: The 8 count are NOT individually wrapped

    submitted byPackaging - 1 year ago
  • A: No there not individually wrapped.

    submitted byEsther Deoleo cubanitq - 2 years ago
  • A: So are the roils invividially, "rapped'?

    submitted byAyeSyt - 5 years ago
  • A: i think its 6 sets of 2 individually wrapped

    submitted bymisst - 6 months ago
  • A: Turns out they are not individually wrapped. They are in packages of six.

    submitted byAyeSyt - 5 years ago

Q: Are these similar to viva or bounty?

submitted by JudyInAurora - 6 years ago
  • A: Hi JudyInAurora - We're glad you asked! Items from different brands can vary from one another so be sure to double check the details section for more information on this product. Thanks for stopping by! - Gao

    submitted byGao - 6 years ago
    Target staff support
  • A: I actually prefer the up & up paper towels to Bounty. When Bounty was difficult to purchase, I started to buy up & up. It is now the only paper towel brand I use. :)

    submitted bySondra - 5 years ago
  • A: these are similar to bounty

    submitted bymisst - 5 months ago
  • A: These seem to work much better than the Bounty "Essentials - Select a Size" paper towels for me.

    submitted byWatertown - 5 years ago
  • A: It states "Compare to Bounty" on the front of the package.

    submitted byBeeJayNL - 6 years ago
  • A: Better than Bounty, firm not fluffy.

    submitted byCassandra - 3 years ago

Q: Are these double rolls, triple rolls, single rolls????????????

submitted by shopper - 1 year ago
  • A: these are more like double rolls

    submitted bymisst - 5 months ago
  • A: Triple. I came looking for this too and was difficult to find - the last image shows the packaging was updated where the old label indicates Triple. Weird they are not saying that anymore it seems very valuable.

    submitted byBambi - 10 months ago
  • A: Hey shopper - Thank you for your interest in this item. There are 150 2-ply sheets in this roll. Hope this helps! - Josh

    submitted byJosh - 1 year ago
    Target staff support

Q: In response to a Q&A: How on earth are these NOT recommended for microwave use? Is there some mysterious ingredient in them that makes them unsafe? Health hazard? Craziest thing I've ever heard!

submitted by Jan E - 2 years ago
  • A: I’ve NEVER heard of such a thing. I grew up, and still do, cover things with paper towels in the microwave. I’m still alive 🤷‍♀️

    submitted byTina Surface - 9 months ago
  • A: Most plain white paper towels are OK, but avoid ones with dyes. Ones made of post-consumer recycled material may contain tiny bits of metal, also an issue. The leaching chemicals thing is a myth.

    submitted bySteven D - 2 years ago
  • A: The old school style of using paper towels to cover food in the microwave should never be used. This goes for any paper towels! We now know that the chemicals from the towels will leach into the food.

    submitted byTheMomvivalist - 2 years ago

Q: Are these paper towels, PFAS and formaldehyde free?

submitted by jm327w - 9 months ago
  • A: so to summarize the previous answer: no. they are not. lol

    submitted bynestlenotleslie - 5 months ago
  • A: Hi jm327w - Thank you for your interest in the Make-A-Size Paper Towels. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS. Happy shopping! - Emma

    submitted byEmma - 9 months ago
    Target staff support

Q: Are these environmentally responsible, aka recycled and chlorine bleach-free, as the biproducts can cause cancer? So disappointed the Ever Spring paper towels are no longer available!

submitted by Sasha - 1 year ago
  • A: Bring back everspring!!!!

    submitted byCarole - 8 months ago
  • A: Hi Sasha - Thank you for reaching out to Target. Our up&up® paper towels are whitened using Elemental Chlorine Free materials. The industry accepted definition of Elemental Chlorine Free means the pulp bleaching or whitening process does not use elemental chlorine, but it may use chlorine derivatives, such as chlorine dioxide. Hope this helps. - Stanley.

    submitted byStanley - 1 year ago
    Target staff support

Q: What's the risk sq footage? I can't see it on my phone

submitted by Roxanne - 24 days ago
  • A: Hi Roxanne - Thank you for reaching out. We appreciate your interest in Make-A-Size Paper Towels. The total square footage for these Make-A-Size Paper Towels is 811.2 sq ft. Have a great day! - Emma

    submitted byEmma - 22 days ago
    Target staff support

Q: Are these double rolls- it doesn’t say on the packaging

submitted by sharona - 1 month ago
  • A: Hey sharona -Thank you for reaching out to us. Each roll of these towels contains 150, 2-ply sheets. While we do not designate the up&up™ Make-A-Size Paper Towels as a double or triple roll but at 150 sheets, it has more sheets than what is found on the triple rolls of National Brands. Hope this helps! - Josh

    submitted byJosh - 1 month ago
    Target staff support

Q: The label states: “20% post consumer circular polyethylene allocated via mass balance approach.” Is this referring to the paper towel or the plastic packaging? Do the towels contain polyethylene?

submitted by Terry - 2 months ago
  • A: Hello Terry - Thank you for your Interest! The 20% post consumer circular polyethylene allocated via mass balance approach is about the packaging. I hope this helps! - Eram

    submitted byEram - 2 months ago
    Target staff support

Additional product information and recommendations

Discover more options

Guests are saying

These paper towels are highly regarded for their excellent absorbency, durability, and value, making them a favorite among guests. Many appreciate the large roll size and the option to select smaller sheets, which helps reduce waste. While some guests have noted inconsistencies in quality and recent price increases, the overall sentiment remains positive, with many stating they would choose these over more expensive brands.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 24560 reviews
    absorbency: 4.62 out of 5
    quality: 4.55 out of 5
    softness: 4.2 out of 5
    strength: 4.59 out of 5
    value: 4.53 out of 5
    86% would recommend
    3028 recommendations
    2 out of 5 stars
    24 February, 2026Verified purchase

    (no review title)

    When you tear off a sheet, small pieces of paper towel fly everywhere. Leave a fine dust all over your kitchen. Switching to a different brand because of this
    Savanna
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026Verified purchase

    Select a Size

    Like that it come in select a size.
    Laura
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase

    Target-branded products keep getting worse

    This is yet another Target-branded product that has gotten worse over the last year. First it was the trash bags. Now it’s paper towels. Target is cutting corners yet keeping prices high. The latest TWO packages of these paper towels we purchased have not been perforated correctly, meaning every single one rips and doesn’t tear cleanly. Insanely frustrating. These aren’t the only two products that have got worse lately, either. It’s clear Target is cutting corners, yet prices remain high. We’re being fleeced, and getting a worse product for it. We have stopped buying Target-branded products because of this. In fact, we shop at Target less now because of this. Buyer beware. Target-branded products no longer mean the high quality they used to!
    Eric H
    quality: 1 out of 5
    strength: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026Verified purchase

    (no review title)

    The product very durable economical.
    Tasha
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026Verified purchase

    Best!

    I pick these over any main brand. Far better than any other I tried. Absorbent, selection and texture is a win for my family
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    Very comparable to bounty maybe better
    Lori
    absorbency: 5 out of 5
    quality: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026Verified purchase

    (no review title)

    The quality is great along with the price
    Sam
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    Why Pay More for the Brand Name

    As good as the brand and less expensive. No kidding! Dries, wipes, absorbs just as well, maybe even better.
    MinnCinn
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    Great quality.

    Really good quality!
    JDel
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Amazing paper towels

    Paper towels are amazing and the price is as well and they have a good amount of sheets per roll.
    Ace
    absorbency: 4 out of 5
    quality: 5 out of 5
    softness: 3 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Best All Around Paper Towel

    These are my favorite paper towel.
    LSimons
    absorbency: 4 out of 5
    quality: 4 out of 5
    softness: 3 out of 5
    strength: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Our family's fsvorite paper towel brand!

    Seriously some of the best paper towels out there. I was spending so much money on Bounty for years and these are just as good from a quality standpoint, and way less expensive!
    Emily S
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026

    (no review title)

    They changed the thickness of the paper towels. Not the same as before. Feel more cheap.
    Mike
    absorbency: 3 out of 5
    quality: 3 out of 5
    softness: 4 out of 5
    strength: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    Great quality

    These paper towels are great quality - strong, thick, & - a lot like Bounty. No need to pay more.
    Laura
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    (no review title)

    got these cuz they were the best value. Turned out to be good quality too! better than the other brand names to be honest. they also last forever. (we use paper towels daily)
    Dominique
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    (no review title)

    Works well
    Plant Lady
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    (no review title)

    love the quality
    karri
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    The BEST paper towels

    These are my favorite paper towels by far ! Great value!
    Gigi
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026Verified purchase

    (no review title)

    Best paper towels hands down!!
    Tina
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    (no review title)

    door quality
    Maylean
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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