Downy Free & Gentle HE Compatible Ultra Liquid Fabric Softener - 66 fl oz
Highly rated
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$9.99($0.18/fluid ounce)
4.8 out of 5 stars with 177 ratings
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Highly rated
$11.99 - $19.99
Buy 1, get 1 20% off select laundry care
4.7 out of 5 stars with 13301 ratings
$5.99($0.08/fluid ounce)
4.7 out of 5 stars with 3630 ratings
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Guests are saying
This fabric softener is a top choice for guests seeking a gentle, hypoallergenic solution for sensitive skin. It effectively softens laundry while being free from dyes and fragrances, making it ideal for families with allergies or skin sensitivities. The ergonomic design of the bottle and easy-to-use cap enhance the user experience, ensuring that laundry feels fresh and soft without irritation. Many guests appreciate its performance on heavier fabrics and its compatibility with all washing machines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3851 reviews
quality: 4.63 out of 5
scent: 4.59 out of 5
value: 4.55 out of 5
89% would recommend
306 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
Great for sensitive skin
I started buying this when I switched over to the Tide free and gentle due to child skin issues and both have worked great to help keep their skin clear.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
(no review title)
Love this only buy it from Target
5 out of 5 stars
14 February, 2026Verified purchase
(no review title)
Delivery was fast
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
downey
like unscented softener
5 out of 5 stars
4 February, 2026Verified purchase
(no review title)
Love how soft and fresh it makes the laundry
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase
(no review title)
This fabric softener is perfect for sensitive skin! It leaves clothes feeling soft and comfortable without any strong fragrance or irritation. I love that it’s gentle, dermatologist-tested, and still works really well in HE machines. Everything comes out fresh, cozy, and clean without overpowering scents. A great choice for families and anyone who prefers fragrance-free laundry care!
5 out of 5 stars
1 February, 2026
originally posted on influenster.com
Downy is the GOAT
I ONLY use this fabric softener for me and my children's clothes. I have extremely sensitive skin and this fabric softener passes the softness test and feels clean. I don't ever feel like my clothes have a gross layer of film on them like some fabric softeners. This fits the bill for everything I need! It also leaves my clothes looking fresh and not full of static! The packaging also is nice as it comes in different sizes for different needs. It looks clean and professional!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
not delivered
items were not delivered. I included on address label to deliver to my door. photo taken of delivery is not my door. I can't find items
1 reply from Downy team - 29 days ago
Hello Dear Consumer. We hope you're doing great. We are very sorry to hear that you didn't received your order, we understand how frustrating this can be. You can contact Target at 1-800-440-0680 so they can properly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
good
2 out of 5 stars
20 January, 2026Verified purchase
(no review title)
To the freezing temperature fabric softener exploded in the box
1 reply from Downy team - 1 month ago
I’m sorry to hear about your experience with the Downy fabric softener. We understand how frustrating it can be when a product does not perform as expected. Please know that this is definitely not something we would expect from our products. We take quality and safety as our top priority, and we appreciate you bringing this to our attention. To assist you further, I recommend reaching out to our service team at (800) 688-7638. They will be able to provide you with more information and help resolve this issue. Thank you for your understanding, and we look forward to assisting you.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
Great option for sensitivity concerns
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Unscented softness
This keeps my socks and other cotton clothing soft, without adding any flowery scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
(no review title)
Great softener! Gentle for sensitive skins and makes clothes very soft. 🩵
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
A must for most of my laundry
Best softener for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026
(no review title)
It’s the best!
2 out of 5 stars
9 January, 2026Verified purchase
(no review title)
I was really hopeful for this product, but like another reviewer, experienced issues with it fully dissolving and clogging, causing water to back up in the drawer/slots.
1 reply from Downy team - 2 months ago
Hi Lenny! Thank you for sharing your experience with Downy Free & Gentle. We genuinely appreciate your feedback and understand how disappointing it can be when a product does not meet your expectations. We take quality very seriously and strive to ensure that our products perform effectively. The issue you described, where the product does not fully dissolve and causes clogging, can sometimes occur if the product is stored in extreme conditions or if it is not shaken before use. We recommend following the instructions on the label and shaking the product before use to help ensure optimal performance. To better assist you and understand the specifics of your experience, we would appreciate it if you could contact us directly at 1-800-688-7638. Your insights are valuable to us, and we want to ensure that we address any concerns you may have. Thank you for your understanding, and we look forward to hearing from you soon.
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
great product
great for sensitive skin
1 out of 5 stars
24 December, 2025Verified purchase
Awful delivery!
The package arrived with the box ripped & liquid in the bag from the softener. Unacceptable! This should not have been delivered. Now I have to put this mess in my car to return to the store!
1 reply from Downy team - 2 months ago
I'm really sorry to hear about the delivery of your Downy Free & Gentle! It sounds frustrating. I recommend contacting Target directly at 1-800-440-0680. They should be able to assist you with the return process and your order issues! I hope for your next order of Downy to be a great experience!
4 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
Leaked all over
I love the product. What I’m dissatisfied with is the cap was not closed tight enough and it leaked all over my floor!
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
Not only good for humans
I have a little doggie which has skin allergies, and this softener I found it helps because I use it for my fur babies. Good for humans , good for my babies.