New ArrivalsGift IdeasGift CardsChristmasHoliday Hosting & EntertainingClothing, Shoes & AccessoriesToysElectronicsBeautyHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Original Non-HE Liquid Laundry Detergent - 2 of 4Tide Original Non-HE Liquid Laundry Detergent - 3 of 4Tide Original Non-HE Liquid Laundry Detergent - 4 of 4
Tide Original Non-HE Liquid Laundry Detergent - 1 of 4

Tide Original Non-HE Liquid Laundry Detergent

$19.99

Size132 fl oz

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deep and smells fresh
  • Cleans, freshens, whitens, brightens
  • Infused with the Original Scent you love

Description

America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.Available in Original and Clean Breeze scents.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Dermatologist Tested
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Surfaces Not Recommended: Leather
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 87716506
Item Number (DPCI): 003-08-5927
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

made with: cleaning agents (sodium and mea c10-16 alkylbenzenesulfonate; c10-16 pareth; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide, c10-16-alkyldimethyl), stabilizers (sodium cumenesulfonate; hydrogenated castor oil; calcium formate), suds reducers (sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate), water softener (sodium and mea citrate), enzymes (subtilisin; amylase enzyme; cellulase enzyme; mannanase enzyme), cleaning aids (polyethyleneimines alkoxylated; tetrasodium glutamate diacetate), odor removers (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents (alcohol; propylene glycol; ethanolamine), preservative (benzisothiazolinone), colorants, fragrances/parfums, water/eau.

Shipping details

Estimated ship dimensions: 5.65 inches length x 9.2 inches width x 10.595 inches height
Estimated ship weight: 9.382 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines

submitted by Lynn - 2 years ago
  • A: Original is the scent

    submitted byA kid can count to five - 2 years ago
  • A: We apologize for the confusion. This is not an HE bottle.

    submitted byTide - 8 months ago
    Brand expert

Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.

submitted by Jamie - 5 years ago
  • A: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 5 years ago
    Brand expert
  • A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.

    submitted byMidwest Mike - 5 years ago

Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?

submitted by OG - 1 year ago
  • A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.

    submitted byTide - 1 year ago
    Brand expert

Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?

submitted by bill - 6 years ago
  • A: Yes, we did make our Tide more concentrated.

    submitted byTide - 6 years ago
    Brand expert

Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.

submitted by Tide lover - 6 years ago
  • A: We do still make the 100oz HE Original detergent.

    submitted byTide - 6 years ago
    Brand expert

Q: Can this product be used with non HE washing machines?

submitted by Lillian - 6 years ago
  • A: Yes, this can be used in a washing machine that is not HE.

    submitted byTide - 6 years ago
    Brand expert

Q: How do I get digital offer?

submitted by BruceT - 8 years ago
  • A: We suggest getting in contact directly with Target, as this offer is retailer specific.

    submitted byTide - 7 years ago
    Brand expert

Q: what concentration is this detergent?

submitted by jml - 8 years ago
  • A: Our detergents are 2x concentrated.

    submitted byTide - 8 years ago
    Brand expert

Related Categories

4.5 out of 5 stars with 3769 reviews
cleans effectively: 4.71 out of 5
quality: 4.61 out of 5
scent: 4.52 out of 5
value: 4.33 out of 5
91% would recommend
72 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase

Tide

This detergent is great! It makes my clothing smell fresh and clean. Definitely will keep buying and using Tide.
anonymouse
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase

(no review title)

good price for tge detergent
Mariana
cleans effectively: 4 out of 5
quality: 3 out of 5
scent: 3 out of 5
value: 4 out of 5
Did you find this review helpful?
4 out of 5 stars
13 December, 2025
originally posted on influenster.com
Image

Good morning

[This review was collected as part of a promotion.] Overall a solid tide product cleaned the clothes well, left them smelling great, bottle poured well and was easy to store, will definitely keep this in the laundry rotation
paulc6aff_5336
Did you find this review helpful?
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Image

Effective against tough stains

[This review was collected as part of a promotion.] I am glad I got to try this liquid detergent. Love the fresh scent. It effectively works on removing tough stains. Leaves the clothes smelling clean and fresh!
nehaa26_3033
Did you find this review helpful?
4 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Good

[This review was collected as part of a promotion.] Great detergent. Wish the scent wasn't so overpowering. Did a great clean. Left clothing feeling and looking great. Will repurchase in the future
elenak1_3745
Did you find this review helpful?
4 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Small but mighty

[This review was collected as part of a promotion.] Fantastic with stains. Long lasting fabric fragrance stays behind for fresh smelling clothing. Small but mighty bottle, makes it easy to store and easy to pour.
thatscentsylife_8266
Did you find this review helpful?
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Great detergent

[This review was collected as part of a promotion.] This detergent does such a great job at washing my clothes and the smell was really nice to it. It was super effective and worked well with the washer I have
annieishh_2708
Did you find this review helpful?
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Fresh and clean smell, clean clothes , great job

[This review was collected as part of a promotion.] Laundry days made easy with Tide Original! Love how fresh and clean everything smells — just one cap does the job perfectly. Tide Original keeps my laundry super fresh and clean every time — one cap is all it takes!
elenak200_9572
Did you find this review helpful?
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Tide

[This review was collected as part of a promotion.] Tide has always been a good brand to use when you need to of course keep your clothes clean and smelling fresh, and of course i got mine in the liquid form and not the pods so it was easy to measure and pour, it was not harsh on my clothes and absorbed into the water well lathering all the clothes evenly
raevenb_2188
Did you find this review helpful?
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Good detergent

[This review was collected as part of a promotion.] Mom of toddlers so you can image the messy clothes. Not an overwhelming scent and gets the job and minor stains removed easily. Good amount for the price
denisemary_4250
Did you find this review helpful?
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Image

Affordable laundry care that keeps your clothes cl

[This review was collected as part of a promotion.] Tide is my go to for laundry detergent! The fresh clean scent leaves our clothes and the laundry room smelling wonderful. The concentrated formula last long with 32 loads per bottle. Even when I use cold water for washing our clothes come out clean everytime! I never notice any residue.
jessicaphillips1989_9299
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

good

[This review was collected as part of a promotion.] yayyy #1 brand i love the detergent a lot it’s very good and makes my clothes smell clean and good super fresh all the time !!!!! it removes a lot of stains as well on my blankets pillows really anything it’s very good !!!!! the packaging is great as well it doesn’t spill at all very easy to use and put it away !!!!!
natnaxiin_2379
Did you find this review helpful?
4 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

Tide

[This review was collected as part of a promotion.] Tide laundry detergent has been a staple in many homes throughout the years, its cleaning agents never disappoint, you can feel the freshness and fragrance staying power on clothes.
marianaber_6209
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase

(no review title)

Clothes always smell clean
P
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

Tide 6X

[This review was collected as part of a promotion.] If you want maximum cleaning power and maximum value, switch to Tide 6X Boosted Detergent! The high concentration means you use less product per load, which saves money in the long run. I rely on this for its unbeatable stain removal—it demolishes grease and dirt from work clothes without needing pre-treatment.
michellea319_9254
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

Get it

[This review was collected as part of a promotion.] Love the consistency. The quality is great honestly. The durability is fantastic and it gets the job done. The strength is heavy! Packaging is normal
mshianeee__73
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Image

Great detergent

[This review was collected as part of a promotion.] I had a great experience with this product. The concentration is good and it didn’t leave any residue on my clothing. I think it’s a good value for the cost because you can control how much is used
sheenafe768_8338
Did you find this review helpful?
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Image

Great

[This review was collected as part of a promotion.] You can never go wrong with Tide this detergent gets my clothes, super clean and I love that. You don’t have to use a lot to get clean and fresh smelling clothes. The dispensing was easy and I love the size because it was easy to store. The scent was nice and overall I enjoyed this product. I would definitely recommend to anyone who loves fresh smelling clothes.
treceebabe_6631
Did you find this review helpful?
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Image

Great

[This review was collected as part of a promotion.] I absolutely love this detergent. I will definitely be buying more. It smells fantastic and cleans great! I was very pleasantly surprised at how well it worked.
shrtcke4478_2052
Did you find this review helpful?
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Image

My Go-To Everyday Detergent

[This review was collected as part of a promotion.] I’ve been using Tide Original and it really does what it claims. My clothes come out genuinely clean, fresh, and with that classic “just washed” scent that lasts without being too strong. It removes everyday stains easily, even on towels and my baby’s clothes , without needing extra scrubbing or rewashing. Since it’s concentrated, a little goes a long way, and the bottle lasts. It dissolves well in any water temperature and doesn’t leave residue on fabrics. Overall, it’s a reliable, fresh-smelling detergent that actually works.
yunem_9688
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy