At Target, we're committed to accessibility, diversity and inclusion. We believe all guests should be able to easily shop Target, whether online at Target.com, using our smartphone apps or accessing our other websites and digital offerings.
Whether you’re using assistive technologies like a screen reader, a magnifier, voice recognition software or switch technology, our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and experiences that fulfill our Expect More. Pay Less.® brand promise.
Target now offers free Aira service in stores to support guests who are blind or have low vision.
Using the Aira app, guests can connect with a trained visual interpreter for real-time assistance navigating the store and finding products. The free Aira access offer applies automatically when you open the Aira app in store. Aira is also available free of charge for assistance online if you need help shopping target.com. Learn more at https://aira.io/target/
Coming soon: First Accessible self-checkout kiosk in retail, showcased at the National Federation of the Blind (NFB) Convention, designed to further support independent in-store shopping. We're rolling out accessible self-checkout over the next year. Once it's available, simply bring a pair of wired earbuds with a standard 3.5 MM headphone connector, and insert them into the tactile keypad on the left side of the screen to activate the screen reader, and hear instructions on how to operate the kiosk.
Visit target.com/accessibility for more information or to share your feedback.
