Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent: Odor Control, Cold Water, 73 fl oz
$12.99 ($0.18/fluid ounce)
In Stock
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Guests are saying
Tide Ultra Oxi Boost is a powerful laundry detergent that excels in stain removal and leaves clothes smelling fresh and vibrant. Guests appreciate its concentrated formula, which allows for effective cleaning with less product. The pleasant scent and easy-to-use packaging enhance the overall experience. While some guests noted sensitivity issues and strong scents, the majority found it to be a reliable choice for tackling tough stains and maintaining bright colors in their laundry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 947 reviews
cleans effectively: 4.86 out of 5
quality: 4.73 out of 5
scent: 4.61 out of 5
value: 4.59 out of 5
86% would recommend
46 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026Verified purchase
Works very well
It smells good and works hard on cleaning
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
Go to laundry product
Tide is my go to. Gets the stains out in 1 wash.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
(no review title)
This product does a great job of cleaning my clothes!
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
My moms favorite detergent
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
The best to wash your clothes
3 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2026Verified purchase
Hate the scent; cleans ok
While this detergent seems to clean well, both my husband and I absolutely HATE the smell. It’s awful. I won’t buy this again. I really miss the Ultra Stain Release formula (both scented and fragrance free).
1 reply from Tide team - 21 days ago
Thank you for sharing your feedback regarding Tide Ultra Oxi Boost. We genuinely appreciate your input, as it helps us understand our customers' experiences better. We understand that scent preference can vary greatly from person to person, and we apologize that the fragrance of Tide Ultra Oxi Boost did not meet your expectations. Currently, we only offer this specific formula, and we are always evaluating feedback for potential new scent offerings in the future. It's important to note that Tide Ultra Oxi Boost is designed to provide superior cleaning performance, and we prioritize quality in all our products. We want to ensure that you have the best laundry experience possible. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to contact our service team at (800) 879-8433. We would be happy to look into this for you and assist you further. Thank you for being a valued consumer of Tide, and we hope to hear from you soon.
5 out of 5 stars
27 January, 2026
(no review title)
Best detergent I've ever used with 2 kids 8 and 5!
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
Great detergent for the price!
5 out of 5 stars
20 January, 2026Verified purchase
(no review title)
I like this size and scent. Easy to carry and use. Clean the clothes very well.
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026Verified purchase
Wonderful scent
This detergent smells so fresh and clean. We recently switched from Gain to Tide and I am impressed. I wanted something with a clean scent that lasted and this seems to fit all my needs. It works great on normal and delicate clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
(no review title)
Favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase
No item
Did not even get this item when they loaded the other items nor did they tell me if they didn’t have it in stock.
1 reply from Tide team - 1 month ago
I'm sorry to hear about your experience with Tide Ultra Oxi Boost! It can be really frustrating when an item is missing. I recommend reaching out to Target directly at 1-800-440-0680 for assistance. They should be able to help you with your order.
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
Best smell
Best smelling detergent and makes sheets feel and smell so clean and crisp and fresh
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
My favorite
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026
Tide oxi
Good for whites!
5 out of 5 stars
5 January, 2026Verified purchase
(no review title)
Does what it saids it does
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Laundry Detergent
Reasonably Priced
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
(no review title)
You don't need much of this soap in liquid form, and it gets all clothes clean.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
(no review title)
smells good
4 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
Only gave 4 stars due to shipping . Why are we wasting 4 boxes to ship my order of 4 items that are placed on same day? Not very eco friendly