Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent: Odor Control, Cold Water, 73 fl oz
$12.99 ($0.18/fluid ounce)See 1 deal for this item
Size73 fl oz
In Stock
Eligible for registries and wish lists
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Buy 2 laundry detergents or additives get a $5 gift card
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- $12.99 - $24.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.7 out of 5 stars with 723 ratings
- $12.99($0.15/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.4 out of 5 stars with 1137 ratings
- $12.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.6 out of 5 stars with 2526 ratings
- Highly rated$12.99($0.21/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.6 out of 5 stars with 2117 ratings
- $12.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.7 out of 5 stars with 1922 ratings
- $12.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.7 out of 5 stars with 325 ratings
- Bestseller$12.99 - $24.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.6 out of 5 stars with 4896 ratings
- $14.99($0.09/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4 out of 5 stars with 636 ratings
- $12.99 - $24.99Buy 2 laundry detergents or additives get a $5 gift card4.6 out of 5 stars with 227 ratings
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- $12.99 - $24.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.7 out of 5 stars with 723 ratings
- $12.99($0.15/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.4 out of 5 stars with 1137 ratings
- Bestseller$12.99 - $24.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.6 out of 5 stars with 4896 ratings
- $19.99($0.17/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.2 out of 5 stars with 262 ratings
- $9.99 - $27.49Buy 2 laundry detergents or additives get a $5 gift card4.9 out of 5 stars with 1983 ratings
- Highly rated$12.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.6 out of 5 stars with 2526 ratings
- Highly rated$12.99 - $18.99Buy 2 laundry detergents or additives get a $5 gift card4.4 out of 5 stars with 38161 ratings
- Highly rated$12.99($0.21/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.6 out of 5 stars with 2117 ratings
- Highly rated$9.99($0.07/fluid ounce)Buy 2 laundry detergents or additives get a $5 gift card4.7 out of 5 stars with 2510 ratings
- $12.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card on select items4.7 out of 5 stars with 1922 ratings
- Highly rated$11.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card4.7 out of 5 stars with 13479 ratings
- Highly rated$11.99 - $19.99Buy 2 laundry detergents or additives get a $5 gift card4.7 out of 5 stars with 13479 ratings
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Guests are saying
Tide Ultra Oxi Boost is a powerful laundry detergent that excels in stain removal and leaves clothes smelling fresh and vibrant. Guests appreciate its concentrated formula, which allows for effective cleaning with less product. The pleasant scent and easy-to-use packaging enhance the overall experience. While some guests noted sensitivity issues and strong scents, the majority found it to be a reliable choice for tackling tough stains and maintaining bright colors in their laundry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1072 reviews
cleans effectively: 4.78 out of 5
quality: 4.55 out of 5
scent: 4.52 out of 5
value: 4.51 out of 5
80% would recommend
63 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
Tide
Its excellent especially the oxi tide
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
(no review title)
I received my order within the time slot.
3 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2026Verified purchase
(no review title)
One bottle was busted and leaked into the sealed bag. All the others were good.
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2026Verified purchase
great
works great. always trust tide
1 out of 5 stars
30 April, 2026Verified purchase
(no review title)
This review has nothing to do with the product. It’s a horrible review because product was damaged in delivery. Thank goodness there was a plastic bag around the liquid detergent because half of the liquid was in the bag. Target needs to work on packaging items. Horrible!!! No pictures were taken because husband had everything cleaned up before I got home from work.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
(no review title)
Is fine, I like it.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
Best Price
Lowest price available.
5 out of 5 stars
26 April, 2026Verified purchase
(no review title)
The only detergent I buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase
No!
The cleaning power is irrelevant, unfortunately. The sun is absolutely overwhelming. From the first moment you start taking it out of the container to the smell of the space where the washing machine is and multiple rooms away the scent is still strongly there after drying whether lying or in the dryer. I made the absolute mistake of washing cloth napkins using this, and we can barely use them. I’ll find a way to use this with a couple of things in our house to be able to use it up, but I’m going back to something else. I can’t even believe this ever made it through any potential testing.
1 reply from Tide team - 17 days ago
Hi Allison! Thank you for sharing your feedback regarding the Tide Ultra Oxi Boost Liquid Laundry Detergent. We sincerely apologize for the experience you’ve had with the scent of the product. We understand how important it is for a detergent to meet your expectations not only in cleaning performance but also in fragrance. Tide Ultra Oxi Boost is a specially formulated detergent designed to deliver superior cleaning results, especially in cold cycles. We recognize that scent preferences can vary greatly among consumers, and your feedback about the fragrance being overwhelming is valuable to us as we continue to evaluate new scent offerings for the future. Please know that quality and consumer satisfaction are our top priorities. We would appreciate the opportunity to look further into your concerns and assist you directly. We encourage you to contact our dedicated team at (800) 879-8433 so we can better understand your experience and explore possible solutions. Thank you for choosing Tide and for taking the time to provide your input. We are committed to ensuring your laundry experience is a positive one.
1 out of 5 stars
21 April, 2026Verified purchase
I give up Target
Target needs to learn how to ship items so the won’t get damaged and how to ship the correct items.
1 out of 5 stars
19 April, 2026
originally posted on tide.com
Cannot the smell out of my clothes
I used this detergent on a load of laundry. It left everything with a strong detergent smell. I ran the washer again with just water, for 2 additional rinse cycles. Still stunk. Ran the washer a third time with a fragrance-free detergent. Slightly less smell. Hung some of the clothes to dry. Now my entire apartment smells like this disgusting detergent.
1 reply from Customer Care team - 19 days ago
Thank you for sharing your experience with Tide Ultra Oxi Boost Liquid Laundry Detergent. We understand how frustrating it can be when laundry does not meet your expectations, especially regarding scent. Tide Ultra Oxi Boost is currently offered in a single scent formulation designed to provide superior cleaning performance. We recognize that scent preferences vary among consumers, and while this product has a distinct fragrance, we are actively considering feedback as we evaluate new scent options for the future. To help reduce the strong detergent smell on your clothes, you might try additional rinse cycles or washing with a fragrance-free detergent, as you have done. Sometimes, airing clothes outside or in a well-ventilated area can also help dissipate lingering scents. Please know that we take product quality very seriously and want to ensure your satisfaction. We encourage you to contact our dedicated team at (800) 879-8433 so we can look further into your concerns and assist you directly. Thank you for choosing Tide and for giving us the opportunity to address your concerns.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026Verified purchase
Hives!
Made a family member break out in hives. I hope whatever ingredient caused this isn’t now in all of Tide products. We never had an issue with Tide/OXI before this product.
1 reply from Tide team - 26 days ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Liquid Laundry Detergent, Kim. It must upsetting that the liquid caused such effect on your family member's health. We appreciate you saying you never had an issue with Tide, but this is definitely not the type of experience we want you to go through. For a safer Tide Liquid alternative, I would advise you to try our Tide Liquid Free & Gentle which is formulated for people with sensitive skin, and it is also dye-free and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026
poor material
cheap lid broke before we got home
1 reply from Tide team - 26 days ago
Hello Maria. We hope you're doing great. Thanks for taking the time to leave your review. We're sorry you’re not getting the experience you were expecting from Tide. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2026Verified purchase
Best Tide
Out of all the scents, this one is my favorite.
5 out of 5 stars
8 April, 2026
originally posted on influenster.com

Brighter clothes!
Tide with OXI helps remove stains and odors. My clothes feel cleaner and brighter after washing with tide. Just add to clothes or in the container.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2026Verified purchase
Horrendous Delivery
not the item the delivery was horrible they had boxes of wet just thrown in no boxes 3 boxes of tissues not wrapped and were crushed and no detergent
1 reply from Tide team - 1 month ago
Hi Tom! I'm sorry to hear about your delivery experience—that sounds really frustrating! For issues with your order and delivery, please contact Target directly at 1-800-440-0680. They'll be able to help sort this out quickly.
5 out of 5 stars
4 April, 2026Verified purchase
Tide is the Best!
I have use Tide all my lift. The new OXI Boost is a great upgread! Cloths smell fresh and look bright.
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2026Verified purchase
tide
this is a great wash
4 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase
(no review title)
It smells good and cleans my clothes great
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase
(no review title)
Love it!