Hiro Roku TV 40" 1080p Full HD Smart TV Flat Screen LED Television with Roku TV and Dolby Audio for Streaming
$129.99
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3.7 out of 5 stars with 286 reviews
black levels: 3.94 out of 5
brightness: 4.08 out of 5
color quality: 4.08 out of 5
features: 4.04 out of 5
sound quality: 3.88 out of 5
57% would recommend
114 recommendations
1 out of 5 stars
23 March, 2026
(no review title)
Not a 40” tv it’s a 35” tv
1 reply from Roku Support team - 5 days ago
Hi Faron, thanks for reaching out! A quick tip about TV sizing: the standard measurement is the diagonal across the screen panel only (top-left to bottom-right), excluding the plastic frame (bezel). For example, although screen size is measured diagonally, a 40-inch TV typically has a width of about 34.9 to 35.5 inches. If you need clarification or further assistance with your new TV, contact us anytime at https://support.roku.com/contactus. We hope this information is helpful. Happy Streaming! Elmer, Roku Customer Advocate
2 out of 5 stars
21 March, 2026Verified purchase
Slow remote accuracy
Quality is fine but remote accuracy is super slow! It’s so bad I’m thinking of returning it
1 reply from Roku Support team - 3 days ago
Hello, Lisa. Thank you for your input! We want to help you with the issue you are experiencing. Please contact our support team at support.roku.com/contactus so we can help you troubleshoot the remote. In the meantime, check out this article for remote troubleshooting: https://support.roku.com/article/21306145024535. Your feedback is important to us, and we're here to assist. Happy Streaming! Bernie, Roku Customer Advocate
5 out of 5 stars
13 March, 2026Verified purchase
(no review title)
Great price
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2026Verified purchase
"Picture is everything for me "
Great picture.I liked the one I bought so much that I bought one for my business and my business manager bought one too! 😄
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2026
Horrible.
Worst tv. Screws disintegrated when you put them in and the little leg stands are so wobbly that the tv leans.
1 reply from Roku Support team - 18 days ago
Hi Brianna, thanks for your review! Your TV shouldn’t wobble once the stand is fully secured, so we want to help you fix this. The stands use self-tapping screws, which can feel tight before they’re fully threaded. They often need a bit more straight, downward pressure to seat correctly. If the screws stop early or go in at an angle, the stand can feel loose, causing the TV can lean or wobble. Here’s the full step-by-step guide to double check the setup (copy/paste into your browser): support.roku.com/article/36588022035607. To fix this, place the TV face-down on a soft surface, align each stand with the mounting holes, and tighten each screw until snug (without overtightening). Once fully seated, the stand should feel stable. If it still wobbles after these steps, we’d be happy to take a closer look and help. Please reach out to our team at support.roku.com/contactus to connect with an agent. We hope to get you up and streaming soon! Jessica, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase
(no review title)
Has been a great little bedroom TV. The 1080p on the small screen size isn't a huge issue, pretty clear picture. Little to no lag issues.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
Lags and Buffers
(See TL;DR at end.) The TV lags horribly in apps. I bought this TV specifically because it was a Roku TV as I have a house full of Roku TVs and TVs with Roku streaming devices. I've had good experiences with Roku and wanted a Roku TV for my office. A 40" TV was exactly what I needed to fill up the given space in my office, which led me to want a 40" Roku TV. When I saw this 40" Hiro branded Roku TV for $120, I figured it was a good price and I quickly snatched it up. After setting it up and entering my Roku account information, the apps on my previous Roku devices automatically populated the Hiro TV. I was able to open my SlingTV app, and after entering my account information, connect with my SlingTV account. However, after keeping the TV tuned into the same program on SlingTV for about half an hour to an hour, when I tried to use the remote to change to a different channel, the TV needed several seconds to process the request from the remote. This seems like some sort of RAM issue, namely, the TV does not have a large enough RAM storage unit. As such, when the TV has been in use for about an hour, it begins to lag. Worse, the RAM issue seems to also affect the data stream. Although I've got the TV connected to a 1Gbps wifi connection, after about an hour or two, it's not uncommon for the video stream to hang up and need to buffer. The only good thing is that I really only use the TV to provide background noise while I work. Unfortunately, if I actually want to watch anything, the TV struggles with the most basic operations. In short, this is not a TV I would buy again. Instead, I'd spend the extra $10 and get a Roku TV made by Roku instead of Hiro. TL;DR: not good for actually watching TV. Final Score 4/10; Would not recommend.
1 reply from Roku Support team - 27 days ago
Hello! Thank you for sharing your experience with us. For a quick fix, it is imperative to ensure that your device is operating on the latest software version. This will significantly enhance its functionality and provide access to the most recent features. To verify, navigate to Home > Settings > System > Software Update > Check Now. Additionally, reinstallation of the affected channel is recommended. Moreover, it is essential to ascertain the stability of your Wi-Fi connection to enable uninterrupted streaming. For further guidance, please refer to the following link: https://support.roku.com/article/208755548#section-0. If none of these suggestions work, please contact a member of our team so that we can assist you directly at support.roku.com/contactus. Thank you! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026
(no review title)
target cancelled my order and never told me
1 reply from Roku Support team - 1 month ago
Hi Nicolette, we are sorry to hear about your experience. Since this is beyond our control, we suggest contacting Target directly at https://www.target.com/help/contact-us to share your feedback. They will surely value it. We hope you can reach out to them and receive the TV you wanted. If there's anything we can assist you with in the future, please feel free to contact us at http://support.roku.com/contactus. We look forward to getting you up and streaming soon! Jessica, Roku Customer Advocate
3 out of 5 stars
21 February, 2026Verified purchase
(no review title)
Works fine but came with words burned in when I’m on the Home Screen, doesn’t bother me though so
1 reply from Roku Support team - 1 month ago
Hi Awa, we hope this message finds you well. We want to ensure you get the help you need. Please visit support.roku.com/contactus to get in touch with an agent who can assist you directly. In the meantime, if your Roku TV is overheating, failing to function, or experiencing issues while connected to power, we recommend carefully and safely unplugging it as a precaution. We look forward to hearing from you! Jessica, Roku Customer Advocate
5 out of 5 stars
21 February, 2026Verified purchase
(no review title)
👍🏻👍🏻👍🏻
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
(no review title)
I ordered a TV for my eight-year-old on Black Friday. She opened it on Christmas and then we put it up right away until I could get her a wall mount. Today I was able to get a wall mount and have someone professionally hang it when we opened the box the TV was broken dented, and the screen was different colors. Although I am outside of the return window, there was no resolution! I should’ve checked to make sure the TV wasn’t working order when we received it but since it was coming from target I thought that it would’ve been just fine. Instead, I had to watch my eight-year-old cry for two hours.
1 reply from Roku Support team - 1 month ago
Hi Jeanette, we’re always here to help. Have you had a chance to reach out to our customer support team? Please contact us directly at support.roku.com/contactus so we can assist you further. Your feedback is very important to us, and we’re eager to help in any way we can. Thank you! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
Affordable Roku Platform TV
Love the Roku platform. This Hiro was truly awesome price.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026
Horrific
Horrible do not buy literally plugged it in and the speakers suck! Muffled and the legs are not even so the tv is crooked
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
(no review title)
Loving it so far still programming
3 out of 5 stars
13 February, 2026
Wrong screws
Gave me the wrong screws for my mount
1 reply from Roku Support team - 1 month ago
Hi Tyler, thank you for sharing this with us. Please be advised that the screws used for this stand are self-tapping screws. They often require firm, straight, downward pressure to seat properly. If the screws stop early or go in at an angle, the stand may feel loose, which can cause the TV to lean or wobble. Here’s a full step-by-step guide you can review (copy/paste into your browser): support.roku.com/article/36588022035607. To fix this, place the TV face-down on a soft surface, align each stand with the mounting holes, and tighten each screw until it’s snug—being careful not to overtighten. Once fully seated, the stand should feel stable. If the TV still wobbles after these steps, we’d be happy to take a closer look. Please reach out to our team at support.roku.com/contactus to connect with an agent. We hope to get you up and streaming soon! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
(no review title)
Good quality for a great price.
4 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026Verified purchase
Pleasantly surprised
I bought this on a whim after not having a TV for a year. I thought 40” would be smaller, but it’s actually a great size if it’s not the primary TV. As someone else mentioned, the sound quality isn’t great but I don’t mind it. It was about $20 cheaper in store vs in-app/online.
1 reply from Roku Support team - 2 months ago
Hello Sierra, thank you for choosing Roku! We're glad to hear that it worked. To ensure optimal performance, please make sure your TV is running the latest software by going to Settings > System > System update. You can also adjust the sound settings by pressing the * button while watching content to access the sound options. Switching from 'Standard' to 'Movie' or 'Dialog' can enhance clarity. If you have more questions about your Roku, feel free to reach out to us. Happy Streaming! Jessica, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
stopped working
bought for christmas 2025 and worked up until today (Jan 28th) not used many times. currently checking other reviews to see what issues may be. Will change review if it works again
1 reply from Roku Support team - 2 months ago
Hi Ashley, thanks for sharing. This sounds a bit unusual, and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we’re eager to assist. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
27 January, 2026Verified purchase
(no review title)
This is very easy to set up and use. It has good sound and clear picture.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
Just what i wanted
Good price, perfect size, and gives easy access to everything i needed like Netflix, Youtube, Spotify, Hulu, etc etc