Hiro 50" 4K HDR Smart TV Flat Screen LED Television with Roku TV and Dolby Audio Streaming
$219.99
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3.9 out of 5 stars with 286 reviews
black levels: 4.14 out of 5
brightness: 4.33 out of 5
color quality: 4.28 out of 5
features: 4.25 out of 5
sound quality: 4.24 out of 5
68% would recommend
108 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
Love our TV!
Bought this TV in store due to needing one fast. We don’t have cable at home we pay for streaming apps and YouTube Tv it has everything and still cheaper than cable. The main reason why we decided to go with this TV. The picture is really nice and the size was perfect for our living room. It was not heavy at all I was able to help my husband put it in the car and he was able to bring it up a flight of stairs by himself. The set up was pretty fast and easy to follow! Hope this TV lasts us a while it is a really nice quality picture and sound. Super happy with our purchase!
4 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
(no review title)
Easy to carry.Setup and program no problem.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026Verified purchase
(no review title)
My TV is not stay on. It cuts off and on.. I've only had it maybe 3 months.
1 reply from Roku Support team - 4 days ago
Hi there, thank you for sharing your experience. We understand that you are experiencing an issue with your Roku TV, and we are here to assist you. To begin, please turn off and unplug your Roku TV from the power outlet for at least 15 seconds. After that, try plugging it into a different outlet, avoiding the use of a power strip (connect it directly to the wall). Additionally, ensure that your device is running the latest software version, as this can significantly enhance its functionality and provide access to the most recent features. You can check for updates by navigating to Home > Settings > System > Software Update > Check Now. It is also possible that the sleep timer feature has been activated. To check this, please follow these steps: press the Home button, navigate to Settings, select System, then Time, and finally, Sleep Timer. You will have the option to choose a time interval of 30 minutes, 1 hour, 1.5 hours, 2 hours, or 3 hours. For more information regarding these features, you may refer to https://support.roku.com/article/360037935214. If you need further assistance or have any questions, you can visit us online at http://support.roku.com/contactus. Thank you! Elmer, Roku Customer Advocate
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
(no review title)
I received my package today instead of on Sunday . This now made me spend additional money to receive my package in a time before the leasing office closed . So now my tv is broken annotehr unconvinced
1 reply from Roku Support team - 5 days ago
Hello Symone! Thank you for sharing your experience with us. Since this matter is beyond our control, we recommend contacting Target directly at https://www.target.com/help/contact-us for further assistance. We look forward to hearing about your experience with our product once you have it set up at home. Jessica, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
Teresa
love it
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase
Bad Online Quantity CONTROL!
Bought 3 Hiro 65inch Television, 2 where bought via Online purchased. The 2 Online purchases where both return and both where missing Remotes and TV legs. The 3rd one was bought at the store. Brand NEW that I picked off the Shelf. I wasted 4 hours of my time dealing with the Online crap, that they gave me. PEOPLE if you can go shop in person. They will give you the crappie product first. This target need better Quality CONTROL!
1 reply from Roku Support team - 9 days ago
Hi Anthony, we are sorry to hear about your disappointing experience with your Target online order. Your feedback is important to our team in collaboration with our retailers, and we appreciate you sharing it. We look forward to hearing about your experience with our product once you have it set up at home. If you encounter any challenges during the setup or activation process, please do not hesitate to reach out to us at https://support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
14 February, 2026Verified purchase
(no review title)
For the price it’s been a good tv so far.
4 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
Worth $199 on sale
It's fine
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
Easy to order and pick up.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
Good shipping price quality
5 out of 5 stars
12 February, 2026Verified purchase
(no review title)
came n fast and she loved it
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Love this TV
Perfect size not to big not too small just right. Good picture and audio
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase
(no review title)
Like the size and value price of the tv
1 out of 5 stars
8 February, 2026Verified purchase
(no review title)
DO NOT ORDER FROM ONLINE. Ordered it on the Thursday 5th. Said it would be here the 6th. Delayed it the to the 9th. DONT DO IT
1 reply from Roku Support team - 15 days ago
Hi Charles, thank you for sharing your experience. We apologize for the delay in Target's shipping, but we are glad to hear that you have received your TV and are now enjoying streaming! We appreciate your choice of Roku, and if there is anything we can assist you with regarding your new TV, please feel free to reach out to us at support.roku.com/contactus. Happy Streaming! Elmer, Roku Customer Advocate
1 out of 5 stars
8 February, 2026Verified purchase
(no review title)
Tv came broken smh should’ve read the reviews before purchasing.
1 reply from Roku Support team - 15 days ago
Hi Vannessa, we are sorry to hear about the condition in which your TV arrived. Since the TV was purchased and shipped through the retailer, we have limited visibility into the shipping process; however, we want to assist you. Please contact Target directly or take it back to your local location and request an exchange. We hope you can get back up and streaming soon! Elmer, Roku Customer Advocate
5 out of 5 stars
7 February, 2026Verified purchase
(no review title)
Awesome
5 out of 5 stars
6 February, 2026
(no review title)
I can’t wait
4 out of 5 stars
6 February, 2026Verified purchase
Weak Legs
The legs are different to screw in and once they are in, it’s still is pretty weak.
1 reply from Roku Support team - 18 days ago
Hi Roxane, thank you for your review! Your TV should not wobble once the stand is fully secured, and we want to assist you in resolving this issue. The stands utilize self-tapping screws, which may feel tight before they are completely threaded. They often require a bit more straight, downward pressure to seat correctly. If the screws stop early or are inserted at an angle, the stand can feel loose, causing the TV to lean or wobble. Here’s the full step-by-step guide to double-check the setup (copy/paste into your browser): support.roku.com/article/36588022035607. To address this, place the TV face-down on a soft surface, align each stand with the mounting holes, and tighten each screw until snug (without overtightening). Once fully seated, the stand should feel stable. If it continues to wobble after these steps, we would be happy to take a closer look and assist you further. Please reach out to our team at support.roku.com/contactus to connect with an agent. We hope to get you up and streaming soon! Jessica, Roku Customer Advocate
5 out of 5 stars
Thumbs up graphic, would recommend
1 February, 2026Verified purchase
(no review title)
Great Purchase
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2026Verified purchase
(no review title)
The TV isn’t good quality, have of the screen wasn’t working for no reason after 2 days of using it
1 reply from Roku Support team - 24 days ago
Hi Belal, thank you for sharing your experience. For a quick fix please ensure your Hiro Roku TV runs the latest software version. The newest version will help you achieve optimal performance with the latest features. To check, press Home>Setting>System>Software Update>Check Now to check for updates manually. If the issue continues, feel free to reach out to us at: https://support.roku.com/contactus. We hope this information is helpful to you. Happy streaming! Elmer, Roku Customer Advocate