VERB Ghost Shampoo - 12 fl oz - Ulta Beauty: Softening, For All Hair Types, Liquid Form
$22.00 ($1.83/fluid ounce)See 1 deal for this item
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Buy 2 for $32 select Ouidad & VERB shampoo & conditioner
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- $22.00($1.83/fluid ounce)Buy 2 for $32 select Ouidad & VERB shampoo & conditioner4.5 out of 5 stars with 771 ratings
- $6.99 - $12.99$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 1771 ratings
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- $22.00($2.18/fluid ounce)Buy 2 for $28 select Matrix shampoo & conditioners4.3 out of 5 stars with 471 ratings
- $5.49 - $8.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 683 ratings
- $4.89$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 2926 ratings
- $22.00($2.18/fluid ounce)Buy 2 for $28 select Matrix shampoo & conditioners4.5 out of 5 stars with 971 ratings
- $22.00($2.18/fluid ounce)Buy 2 for $28 select Matrix shampoo & conditioners4.4 out of 5 stars with 360 ratings
- $12.00 - $25.60reg $15.00 - $32.00 SaleBuy 2 for $42 select LolaVie conditioner & shampoo on select items4.2 out of 5 stars with 1102 ratings
- $5.49 - $8.49$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 543 ratings
- $6.99 - $12.99$5 Target GiftCard with $30 beauty products purchase3.9 out of 5 stars with 1224 ratings
Frequently bought together
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Guests are saying
This shampoo has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its ability to keep fine and oily hair clean, soft, and manageable without weighing it down. Guests love the pleasant scent and the lightweight feel it provides. However, some have experienced dryness or irritation, particularly with sensitive scalps. Overall, it stands out as a go-to option for those seeking a gentle yet effective cleansing solution for fine hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3893 reviews
50% would recommend
14 recommendations
5 out of 5 stars
20 April, 2026
originally posted on Verb
Love your products
I am thrilled with all that I have purchased. I love the Ghost Shampoo and the volumizer shampoo, Great scents and both are doing what was advertised.
5 out of 5 stars
19 April, 2026
originally posted on Verb
Good for fine hair in humid climate
Since I moved to the south my hair has looked oily. I have tried different shampoos, conditioners, a bunch of dry shampoos without significant improvement. My hairdresser recommended this shampoo and it has been super helpful. I have been using it with the ghost conditioner and dry shampoo immediately after blow drying. My hair is doing great. It doesn’t feel overly dry and I can go a day between washes without getting a stringy look.
1 out of 5 stars
3 April, 2026
originally posted on http://www.ulta.com

Never again
This shampoo dried my hair out. As soon as I washed it out my hair was all clumped together in knots.
5 out of 5 stars
2 April, 2026
originally posted on Verb
I love this product
My daughter left this at my house after a visit. I tried it and I love it. It keeps my hair soft and healthy.
5 out of 5 stars
9 March, 2026
originally posted on Verb
Love!
Perfect shampoo for my fine oily hair. I wish once, rinse and wash again and my fine thin hair stays so clean so much longer. Also, it makes my hair feels so good and manageable.
5 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

The best
I absolutely love this shampoo and conditioner. I have long fine hair and this makes my hair so smooth soft and shiny. Im 46 and wow what a difference.
5 out of 5 stars
4 March, 2026
originally posted on Verb
Best Ever
This will make you toss away all other hair products
5 out of 5 stars
27 February, 2026
originally posted on Verb
My favorite!
Love this shampoo! A little goes a long way, and it smells so good! Love how my hair feels so clean and fresh!
5 out of 5 stars
21 February, 2026
originally posted on Verb
Ghost shampoo & conditioner
Raves from a house full. I, my mother and my 2 teens agree. This is a great product. We all now have very shiny hair. Feels light and clean.
5 out of 5 stars
20 February, 2026
originally posted on Verb
Ghost with the Most
Been using this shampoo for years now. Always makes my hair clean and feel lightweight.
5 out of 5 stars
11 February, 2026
originally posted on http://www.ulta.com

Cleans my fine hair
This was recommended by my hair stylist and it has been a game changer! I have fine thin hair so by day 2 after washing and blow drying it always looked weighed down. Not with this shampoo and conditioner. It was soft not oily. I love this stuff! I wish it had a fragrance to it but thats my own thang.
5 out of 5 stars
10 February, 2026
originally posted on Verb
Lightweight, Clean & Seriously Impressive
[This review was collected as part of a promotion.] I’ve been using the Ghost™ Shampoo for a few weeks now and I’m genuinely impressed. It cleans thoroughly without weighing my hair down, and leaves it feeling soft, fresh, and smooth. My hair looks healthier and has a natural shine without feeling heavy. Definitely a new staple in my routine!
1 out of 5 stars
6 February, 2026
(no review title)
I used the original formula for years. A few months ago I bought more and developed a rash which got so bad eventually hives. I contacted Verb who replied once and admitted they had changed the formula. They then ignored half a dozen follow up emails begging to know what they changed. Verb is not concerned about a customer who was potentially headed for anaphylaxis! I will be reporting them to BBB and everywhere else I can. Avoid this company at all costs.
5 out of 5 stars
31 January, 2026
originally posted on Verb
Ghost Shampoo
[This review was collected as part of a promotion.] This shampoo is awesome, it is my favorite. Your hair feels amazing and your scalp. I have hard water well water but this rinses out nicely. Love it
5 out of 5 stars
29 January, 2026
originally posted on http://www.ulta.com

I love it!!
As someone with combo skin, which means my hair also can experience dry/oily at the same time, this has been fabulous. My hair is so soft. I use a hair mask once a week as well, and this has been the best shampoo, ever. I also use VERB conditioner.
5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

Finally found a "weightless" shampoo
Perfect for my hair and I'll never use anything else again. But will never buy from Ulta again! It took over 9 days to get to me, then the pump was broken. Their shipping department doesn't know how to pack items. Very disappointing!
5 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com

I would buy this shampoo again
Love this shampoo I have oily, fuzzy hair and this is great. Love the way my hair looks and feels.
5 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com

Love!
I was experiencing dry, frizzy, unclean feeling hair for so long and no product would help until I tried this shampoo and conditioner combo. I am obsessed, my hair is now so silky smooth and healthy. 10/10!
5 out of 5 stars
20 January, 2026
originally posted on Verb
Best Shampoo
[This review was collected as part of a promotion.] Best shampoo! I've been using this for years and I absolutely love the smell. It keeps my hair shiny, clean, and hydrated.
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

Go-to Item
Love that this shampoo is vegan/cruelty free. It also doesn't leave my hair oily so I'm able to skip days shampooing and get by with dry shampoo in between washes. Doesn't seem to strip my dyed hair of color either. I do tend to rotate products, but this is one I frequently come back to.