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OUAI Detox Shampoo - Ulta Beauty
$34.00 ($3.40/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine
How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.
Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Strengthening, Clarifying
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.28 inches length x 2.32 inches width x 5.67 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).
submitted by Ann - 2 months ago
A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section
submitted byOUAI team - 2 months agoBrand expert
Q: Does this work good with dandruff?
submitted by lyiss - 3 months ago
A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.
submitted byOUAI team - 3 months agoBrand expert
Q: Will it help remove a toner that’s too ashy?
submitted by Kelekena - 5 months ago
A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.
submitted byOUAI team - 5 months agoBrand expert
Q: Should I use it with a conditioner? If so which one?
submitted by Chris - 6 months ago
A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.
submitted byOUAI team - 6 months agoBrand expert
Q: Is this safe for color-treated hair?
submitted by Lesley - 11 months ago
A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.
submitted byOUAI team - 10 months agoBrand expert
Q: Is it safe to use daily?
submitted by Odx - 1 year ago
A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.
submitted byOUAI team - 11 months agoBrand expert
Q: How often should I use this?
submitted by Abigail - 3 years ago
A: Once per week to clarify and detox scalp and hair.
submitted byMR - 2 years ago
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Guests are saying
The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1576 reviews
75% would recommend
76 recommendations
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
LOVEEE new go to!
This shampoo has been my go to whenever my hair starts feeling heavy or kinda blah. It clears out all the dry shampoo and product gunk without leaving my hair squeaky or stripped, which I love. I just pop it into my routine once a week and it instantly makes my hair feel lighter, cleaner, and way more bouncy. gifted by OUAI4
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
I really like this so far
I was gifted by OUAI Haircare this Detox Shampoo to try out and review in exchange for my honest opinion. I really like that this shampoo uses clean ingredients and is cruelty-free and that the fragrance of this shampoo smells so good. This clarifying shampoo is very helpful to me in doing a weekly or monthly deep cleanse to make my hair feel refreshed and clean.
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
One of the greats
I received this product gifted by Ouai. This detox hair shampoo is one of my favourite shampoos to use. I never have to feel bad or question if when I'm using in my hair is going to work or is terrible for my health. Ouai is just one of those brands that my hair absolutely loves and benefits from the products. The shampoo is straightforward and easy to use a little goes a long way, so don't squeeze the whole bottle out in your hand lol! Smells great, feels great, makes my hair look great. Overall, can't go wrong with this one.
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
My favorite Detox shampoo!
gifted by OUAI: I really struggle with greasy hair and so I was excited to try this product. I use it only once a week, and notice a huge difference! It really helps clean all the build up on my hair and my hair isn't as greasy after using it!
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
Such a good detox shampoo
gifted by ouai. I love the fact that this shampoo makes my hair feel refreshed. After a lot of updos for the week my hair thanks me after using this. A pleasant smell so don't let the apple cider vinegar scare you. A really good detox shampoo
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Repeat Buy
This Detox shampoo really deep‑cleans my scalp and removes buildup from styling, sweat and hard water. Hair feels clean and refreshed — but if I use it too often, ends up a little dry and I need a conditioner/mask right after. Great as a weekly reset, not as an everyday shampoo.
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Amazing
Complimentary from ouai- I use weekly to remove product build up so my hair feels super clean and fresh. Will last a long time too as you only need a small amount. Complimentary from Ouai. I've been loyal to the OUAI Detox Shampoo for years now. I started off with the travel mini just to test it, then moved on to the full size, and now I'm all about the jumbo deluxe. I've tried so many other exfoliating shampoos along the way, but nothing else has come close. This one just hits different. My hair gets super weighed down from dry shampoo, oil, and buildup (plus hard water; because no, I will not give up strong water pressure in my shower), and this is the only thing that actually resets my scalp without drying my hair out or making it feel squeaky and stripped. It gives that super clean feeling without compromising softness or shine.
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
no more oily scalp
I have a lot of flaky and itchy skin on my scalp which in return creates oily scalp. The detox shampoo with apple cider works wonders my scalp does not get oily fast. And stays fresh. My scalp feel healthy. complimentary from OUAI
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Keeps my hair clean all week long
Love the shampoo I received and was gifted by Ouai. This detox shampoo smells great. Is an easy product to use and keeps my hair feeling fresh clean and smelling good all week long. I love this for the winter months, especially after wearing a winter hat.
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Amazing
This shampoo gives my hair the cleanest feeling without making it dry. It really removes all the buildup and leaves my scalp refreshed. Plus, the scent is so good! clean, soft, and a little luxurious. gifted by ouai complimentary of ouai
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
love it
Loving this new detox shampoo I got to try! I tested it twice—once without the detox and once with—and the difference is definitely noticeable. My hair feels softer and more hydrated during and after each use. It also seems to help my hair stay less greasy between wash days, so I'll definitely be purchasing. Gifted by OUAI.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
My hair FINALLY feels clean again
I've tried a lot of clarifying shampoos, but OUAI's is the only one that actually removes buildup without wrecking my color. After one wash, my hair felt soft, super lightweight, and way shinier. The scent is amazing—clean but not overpowering—and the lather feels luxurious. What I love most is that it resets my scalp without leaving that squeaky, dry feeling. I use it every 1–2 weeks and it keeps my hair looking fresh between salon visits. Totally worth it. #gifted by ouai
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
Best
This shampoo is definitely the best one to reach for when you have soooo much buildup, and OUAI Detox Shampoo truly lives up to its reputation as one of the best detoxifying shampoos out there. If you use lots of styling products, dry shampoo, or deal with hard-water residue, it gives your scalp and hair a complete reset. It cuts through buildup without leaving your hair feeling stripped, which is rare for a clarifying shampoo. Gifted by OUAI.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
Must have!
Complimentary from ouai As someone who uses alot of product daily due to having curly hair, this shampoo makes a huge difference. I didnt realize how much my regular shampoo was leaving behind until i used this detox shampoo.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
great results
I didn't think this was going to work that well. It felt drying, but I have to say the end result was pretty great. I think my hair feels softer and has a bit more shine. I also noticed less dryness on my scalp. gifted by ouai
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
Love this!!
I'm SO impressed with this shampoo. I use it for my weekly reset and it doesn't strip my hair or make it brittle. I struggle with dandruff and dry scalp. A little goes a long way! My hair dries soft and stays clean longer. Gifted by Ouai for my honest opinion
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
Detox Shampoo
The Ouai Detox Shampoo has officially become my "hit reset" wash. It deep cleans my scalp better than anything else I've tried — all the dry shampoo, oil, and buildup just disappears, but my hair still feels soft and not stripped. The scent is sooo good too… clean, luxe, and it lingers just enough. After I use it, my hair looks noticeably lighter and more lifted at the roots, almost like a fresh blowout. It makes such a difference on days when my hair feels heavy or dull. If you want that super clean, airy, refreshed feeling, this is absolutely the one to try. gifted by ouai
5 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
Good
This product smells so good and amazing and I love using it as a shampoo. One of the things I look for in the product is something that's gonna get my hair really clean and make my hair feel luscious and that's exactly what this product did. Gifted. By ouai
5 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
love it
The OUAI Detox Shampoo truly delivers a fresh start for your hair, it lifts away product buildup, oil, and impurities while still keeping your strands soft and manageable. After one wash, your scalp feels refreshed, your hair looks bouncier, and everything just feels cleaner without being harsh. Perfect for that "new hair" feeling. Gifted by Ouai
5 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
My honest review
I've been using this clarifying shampoo once a week, and I'm really impressed. It gives my scalp a deep cleanse without drying my hair, removes buildup, and leaves everything feeling lighter and shinier. The keratin makes my hair smoother and less frizzy, and the soft rose scent is beautiful. A perfect weekly reset if your scalp gets oily or your hair loses its shape. #gifted by ouai #complimentary of ouai