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L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 2 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 3 of 4L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 4 of 4
L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz - 1 of 4

L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz

$9.99 ($1.47/fluid ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Protect Hair Color from Fading: Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types; Suitable shampoo and conditioner for color treated hair
  • Delivers 2X The Moisture: Our sulfate free shampoo and conditioner features non-stripping, dual action technology, with Vitamin C and Glycine, to remove unwanted hair residue and styling build-up while delivering 2x moisture vs non conditioning shampoo
  • For Your Brightest and Strongest Hair Color: Experience a luxurious lather with our clarifying shampoo for buildup and our restoring hair conditioner for damaged hair; Alternate with EverPure Bond Repair Shampoo and Conditioner on wash days
  • Our Purest Respect for Your Hair: EverPure hair products have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients; Always vegan, color caring, and powered by science

Description

Get a hair detox without compromising your color - EverPure anti-fade Clarifying Shampoo and Restoring Conditioner provides Salon at Home results. L'Oreal's Non-stripping, dual action technology, with Antioxidants Vitamin C and Glycine, removes unwanted hair residue and styling build-up while delivering 2x Moisture*. *vs non conditioning shampoo

*Vegan, No animal derived ingredients or by products, **Gluten Free, made in a facility that also processes gluten, ***2x Moisture vs non conditioning shampoo.

Apply EverPure Clarify Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Restore Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use weekly.

Not Applicable
Hair Type: Oily, Normal, Colored
Health Facts: Phthalate-Free, Paraben-Free, Contains Vitamin C, Dye-Free, Gluten-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 6.8 fl oz (US)
TCIN: 89170432
UPC: 071249680629
Item Number (DPCI): 063-00-6590
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamidopropy betaine, laureth-5 carboxylic acid, sodium chloride, peg-55 propylene glycol oleate, propylene glycol, glycine, caprylyl/capryl glucoside, parfum/fragrance, sodium hydroxide, citric acid, hexylene glycol, sodium benzoate, salicylic acid, polyquaternium-67, limonene, benzoic acid, linalool, ascorbic. f.i.l #t70029092/1.

Shipping details

Estimated ship dimensions: 7.63 inches length x 2.12 inches width x 2 inches height
Estimated ship weight: 0.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this remove yellowing from smoke on gray hair?

submitted by DeeDee - 4 months ago
  • A: Hi there! Thank you for reaching out about our EverPure Clarify Shampoo. Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types. Gray hair can turn yellow from several factors, like hard water, pollution, sun damage, product buildup from shampoos or styling products, and heat damage from styling. We recommend trying our EverPure Silver Care Shampoo, a brightening shampoo that nourishes silver and gray hair. The salon-quality formula gently cleanses without stripping moisture. We hope this helps!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey DeeDee, Great question! We recommend the L'Oreal Paris EverPure Sulfate Free Purple Shampoo to help remove the yellow on gray hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: Is this for daily use or once per week?

submitted by Evd - 11 months ago
  • A: Great question! You should use the EverPure Clarify Shampoo once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the EverPure Clarify Shampoo. This should be used once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. We hope that you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: Will this help get rid of silver/ gray toner and bring it back to its natural color

submitted by MD - 27 days ago
  • A: Hi MD. Thank you for your interest in L'Oreal Paris EverPure Clarify Shampoo. This shampoo is designed to remove residue and build up on hair and scalp while gently cleansing.

    submitted byL'OrealParisProductExpert - 19 days ago
    Brand expert

Q: Will this help get rid of silver/ gray toner and bring it back to its natural color?

submitted by MD - 27 days ago
  • A: Hello MD! Thank you for reaching out with your question about our EverPure Clarify Shampoo for Build Up. This shampoo is specifically formulated to deeply cleanse the hair and scalp, removing impurities and product build-up that can weigh hair down and make it look dull. While clarifying shampoos can help to gently remove excess product and residues, they are not primarily designed to strip or remove artificial hair color, such as toners, and restore your hair to its natural shade. To effectively remove a silver/gray toner and revert to your natural hair color, we would recommend seeking guidance from a professional hairstylist. They can assess your hair's condition and advise on the most suitable methods for color correction to safely achieve your desired result.

    submitted byL'OrealParisProductExpert - 13 days ago
    Brand expert

Q: Can this remove semi permanent dyes?

submitted by jedigirl00917 - 1 month ago
  • A: Hi jedigirl00917, we appreciate your interest in L'Oreal Paris EverPure Clarify Shampoo. This is a color-safe clarifying shampoo with a non-stripping formula that removes product buildup and hard water exposure to restore strands. The formula is sulfate-free, paraben-free and suitable for all hair types.

    submitted byL'OrealParisProductExpert - 23 days ago
    Brand expert

Q: I have gray hair and it's yellowed from product and heat styling. I tried the purple shampoo several times and it is not helping. Would the clarifying shampoo possibly help?

submitted by Mms020773 - 2 months ago
  • A: Hi there! Thank you for reaching out about our L'Oreal Paris EverPure Clarify Shampoo for Build Up. We're truly sorry to hear that your gray hair has yellowed from product and heat styling, and that the purple shampoo hasn't provided the relief you were hoping for. We understand how frustrating that can be! Given that your yellowing is linked to product and heat styling build-up, our L'Oréal Paris EverPure Clarify Shampoo for Build Up could absolutely be a helpful step. Clarifying shampoos are specifically designed to gently but effectively remove residue, hard water minerals, and product build-up that can dull, weigh down, and even cause discoloration like yellowing in gray hair. By stripping away these accumulated layers, it can reveal your hair's true, brighter tone. We recommend giving it a try, and always follow up with a good conditioner to maintain moisture.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Because this product has many different sodium ingredients, will it remove Keratin from my Keratin treated hair?

submitted by MPCG - 2 months ago
  • A: Hi MPCG. Thank you for reaching out to L'Oreal regarding the EverPure Clarify Shampoo. Since this product does contain sodium we would not recommend using this product. It may remove the keratin treatment in your hair. We suggest you reach out to your stylist who did your keratin to find out what type of shampoo you can use for build up.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: How often should I use this clarifying shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is recommended to use the clarifying shampoo weekly for optimal results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: This shampoo is suitable for oily, normal, and colored hair types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The main purpose of this shampoo is to clarify hair by removing buildup while protecting color.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

L'Oreal Paris EverPure Shampoo and Conditioner Collection

L'Oreal Paris EverPure Shampoo and Conditioner Collection

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Guests are saying

The L'Oreal EverPure Clarifying Shampoo is praised for its ability to clean oily scalps without stripping dry ends, making it suitable for various hair types, including color-treated and curly hair. Guests appreciate its pleasant scent and effectiveness in hard water. However, some experienced issues with hair damage and dryness, particularly those with fine hair or specific scalp conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 574 reviews
    effectiveness: 4.15 out of 5
    quality: 4.15 out of 5
    value: 4.18 out of 5
    74% would recommend
    47 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    (no review title)

    Great clarifying shampoo for a weekly reset. I often opt to use this when I have had to use a lot of product or just to reset in the beginning of the week. It’s not too harsh on your hair and leave your hair feeling light without drying it out. (For reference I have long straight hair)
    Karli
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    Excellent Product

    This shampoo works wonders for a once a week deep clean and refresh. It works just as well as a luxury brand that I was using until I discovered this one! Highly recommend!
    Felicia S
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on lorealparisusa.com
    Image

    Miracle in a bottle

    This literally saved my hair. I have beautiful long hair and recently moved to a new apartment with very hard water. My hair kept breaking and was so difficult to brush regardless of the leave-in treatments and conditioners. Before you give up on your hair, try this don’t waste money on treatments until you use this.
    Mandy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025

    Instant gratification!

    Ok, it's been a long time simce I've written a review, but I had to share my thoughts about this shampoo. I have tried the best of the best clarifying shampoos - some costing in the $60 range, and this blows all of them out of the water! I am in my late 50's and I have fine, highlighted hair that is very porous and dry from hard water. The first time I used this shampoo, it was instant gratification. The suds were ample and as I was washing, I could feel my hair getting cleaner and softer. My hair felt like hair again and it had body and shine and my color was also amplified. This is the best clarifying shampoo I have ever used and I would recommend for anyone who is struggling with dull, lifeless, flat hair. AND...it's so affordable! A++++ Loreal!
    heather
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 November, 2025Verified purchase

    (no review title)

    Works great!
    penny
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 November, 2025Verified purchase

    not effective. do not buy.

    not effective. 10 hours later and my roots are oily again.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello seracha! We are truly sorry to hear that our EverPure Clarify Shampoo for Build Up did not provide the lasting freshness you were hoping for, and that you experienced oily roots again after just 10 hours. Our EverPure Clarify Shampoo is designed to gently remove build-up and purify the scalp, aiming for a clean and refreshed feeling. We understand that managing oily hair can be a challenge, and we appreciate you sharing your experience, as feedback like yours is valuable in helping us understand how our products perform for different hair types and concerns.
    seracha
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    dandruff central!!

    smells good but my only problem is after 2 days from wash day, my hair started to itch and flake extremely. i never have had a dry scalp and usually have an oily scalp but this stuff dried out my scalp so bad. i cant say id recommend.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi rebekah. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    rebekah
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025Verified purchase

    (no review title)

    Product was damaged on delivery and was not refunded total amount. I am not satisfied with this purchase at all.
    Question
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    27 October, 2025Verified purchase

    (no review title)

    This shampoo makes my scalp feel clean without stripping the moisture from my hair. But it leaves something to be desired. It doesn’t lather as nicely as other L’Oréal shampoos and the smell is a little strange. I’ll still finish the bottle, but I won’t repurchase. There are better clarifying shampoos out there.
    Nina
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    Much better than PM!!!

    I used this for the first time today and I am shocked by how incredible it is. I’ve been using the Paul Mitchell clarifying shampoo for a couple of years about once a week to reduce build up. I feel like this worked SO MUCH BETTER and my hair is so soft and manageable. I have hard water and fine curly hair. This stuff rocks!!!
    Sarah
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 October, 2025Verified purchase

    Shampoo

    Very good for a sulfate free shampoo
    DeeTee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 October, 2025Verified purchase

    Itchy bumps

    Made my scalp so itchy I wanted to rip my hair out. Very disappointed. Stay away if you have allergy-prone skin.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Bianca. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with EverPure Clarifying Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M-F, 9am to 5:30pm, EST. Please refer to your case number 43101760 when you call. It would be helpful if you could have the product available. Looking forward to speaking with you.
    Blanca
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 September, 2025Verified purchase

    Ineffective

    I washed twice and my hair felt dry, yet also still felt product residue on my hair/ scalp. Ended up just using my normal shampoo and it did a better job.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi dk16. We are sorry to hear that L'Oreal Paris EverPure Clarifying Shampoo for Buildup didn't leave you with the results you were looking for. We will share your feedback with our team as we are always looking to improve our products.
    dk16
    effectiveness: 1 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    29 August, 2025Verified purchase

    Stripped my hair!

    I see all these great reviews, but for me, this product stripped and damaged my hair texture with one wash. My hair texture is usually silky, soft after regular shampooing and conditioner, when I used this with conditioner, I was left with horsetail/haystraw like hair. After washing again with regular shampoo, my hair was back to its soft texture. Please note, I have color-treated hair with bleaching, so it may just be my hair !
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi Nikki. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Clarify Shampoo for Build Up. Please contact us directly at 800-631-7358 M-F from 9am to 5:30pm EST. We would like to assist you.
    Nikki
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2025Verified purchase

    Great shampoo, cleans

    Love this shampoo. Gets my hair clean, sulfate free also as I have a keratin treatment.
    Kelly
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    19 August, 2025
    originally posted on lorealparisusa.com
    Image

    Not good.

    Worst clarifying shampoo I have ever used. I never feel like my scalp gets a good cleanse. I don’t understand the hype on TikTok. It’s really not clarifying to me at all. My regular Briogeo shampoo cleanses my hair better. And it doesn’t smell good at alllll :/. AND yall test on animals. 👎
    1 reply from LeCare team - 5 months ago
    Thank you for sharing how you feel about EverPure Clarify Shampoo. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
    Gabby
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2025Verified purchase

    LOVE THIS PRODUCT

    I LOVE this shampoo. It smells like Dolce & Gabbana’s Light Blue perfume, which is heavenly. It’s not only completely stopped my scalp from itching, it’s made my hair feel and look better. I don’t think I’ll ever use anything else.
    Andromedan Healer
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    24 July, 2025Verified purchase

    Broken top

    I like the shampoo but I got it through pick up, and it came with a broken top. I can’t return since I need to use it for a trip, but that is very disappointing
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi there, A Shopper! Thank you for reaching out about our Ever Pure Clarify Shampoo. We're so sorry to hear your order arrived damaged. We recommend reaching out to Target Customer Service for assistance!
    A shopper
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2025Verified purchase

    Pretty scent

    It actually smells like the Dolce & Gabbana light blue perfume which used to be my favorite. Not sure about actual effectiveness for deep cleaning buildup.
    Yas
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2025Verified purchase

    Smells fresh

    I love the smell of this it’s smells so fresh and leaves my hair feeling clean !
    Elsa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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