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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$3.29
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It's so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 19.4 fl oz (US)
TCIN: 53084805
Item Number (DPCI): 003-06-0333
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 9.55 inches length x 3.58 inches width x 2.11 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 11 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 9 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 4 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 4 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 4 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 7 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 4 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 7 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 5 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 5 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 6 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 6 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 8 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 8 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 9 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 1 month ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Related Categories

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 32055 reviews
    cleans effectively: 4.34 out of 5
    quality: 3.85 out of 5
    value: 3.81 out of 5
    57% would recommend
    1083 recommendations
    5 out of 5 stars
    24 December, 2025Verified purchase

    (no review title)

    Does what it’s suppose to Do
    christina
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase

    Clean and Fresh

    Dawn I'm is the BEST Dish Detergent. You can get a lot of use cleaning different things. I only buy Dawn.
    BonBon
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025Verified purchase

    (no review title)

    Good
    brittany
    Did you find this review helpful?
    1 out of 5 stars
    21 December, 2025

    Damaged bottle of Dawn

    The Dawn bottle was opened and was not full. There was residue around the cap. I did not notice it until I got home. I will bring it back when I return to the store. I will take photos.
    iris westerberg
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase

    (no review title)

    Works well to clean grease etc. love the smell.
    Mac
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 December, 2025Verified purchase

    I'm a lifetime fan!

    Dawn is the only dishwashing liquid that works for myself. I keep a mixture of Dawn and water in a spray bottle and use it to clean everything from eye glasses to pet cages. Then the fact that it cuts through grease!
    Furry roommates
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025Verified purchase

    (no review title)

    Works great
    Jj
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase

    Mom

    the only dish liquid that I buy great on all dishes and pots, last long great value
    Sylvia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 December, 2025Verified purchase

    (no review title)

    An absolute classic for washing dishes or getting grease stains out of clothes
    Supertrendy6
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 December, 2025
    originally posted on dawn-dish.com
    Image

    hard for anyone with allergies to strong smells

    the new scent for even the original dish soap stinks, your dishes smell like the scent even afterwards. when someone it highly allergic to strong smells this product is not for them, need to go back to the original way this was made.
    1 reply from Customer Care team - 10 days ago
    We know how important it is to have a scent you love when it comes to washing dishes, and we're very sorry to hear about your experience. All our products go through stringent tests and evaluations to ensure they are safe and effective when used as directed, so this is not something we’d expect to happen. If you haven’t already, please discontinue using the dish soap and set it aside in case we need more information. The scent of Dawn Ultra was changed after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Ultra Original in over 10 years. We understand that this change may be disappointing for some consumers, and we truly value your feedback, as it’s instrumental in guiding our team as we continue to work on future innovations. To help remove the scent, we recommend soaking the dishes in hot water with some distilled vinegar added to it. If you choose to wash the dishes in the dishwasher, pour some vinegar into the bottom of the dishwasher, along with some vinegar directly into the dispenser. We offer a variety of scents, and even an Unscented version of Dawn in an E-Z Squeeze bottle, and we'd love to help find a version you'll love. Please call us at (800) 725-3296 so we can continue assisting you.
    not1
    Did you find this review helpful?
    5 out of 5 stars
    14 December, 2025
    originally posted on influenster.com
    Image

    Suds up for sure.

    I used this as a clarifying shampoo and this for sure strips everything out. If it works well on animals it works amazing on humans. Also it works well on dishes.
    natalieg549_2356
    Did you find this review helpful?
    5 out of 5 stars
    13 December, 2025
    originally posted on influenster.com
    Image

    Save the duckies with Dawn

    Dawns dish soap is very concentrated so a little goes along way! You don’t need to water product as this soap is very effective at cleaning. I will always buy dawn.
    ladystaci_8152
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025
    originally posted on influenster.com
    Image

    Consistent.

    If it’s not broke, don’t fix it. Dawn dish soap is a tried and true staple in all of my families homes. My momma would’ve disappointed if she knew I had anything else in my kitchen. It’s tough on grease and the only dish soap I trust to get my dishes clean.
    code_chloee_5810
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    Good product

    The clean you get from this product is great, sustainable and great value. Gets rid of fish odors and foams suds perfectly! Easy dispense to use for sure.
    kyliecub14_6206
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    Very effective!

    [This review was collected as part of a promotion.] To me Dawn Ultra is the Ultimate dishwashing hero! As an adult, Dawn is my go to, when it comes to dishwashing/ cleaning the kitchen. I can’t remember using anything else, I most- definitely will probably NEVER use another brand! There is, in my eyes, no better dishwashing product—-HANDS DOWN!
    ettrickc_9723
    Did you find this review helpful?
    1 out of 5 stars
    11 December, 2025
    originally posted on dawn-dish.com
    Image

    Whatever you changed in formula, change it back!

    I don't know what happened but Dawn is not the same. I have to use so much more to get my dishes clean. The awesome degreasing quality has declined. This was always my go to but next purchase will be another brand.
    1 reply from Customer Care team - 14 days ago
    We're sorry to hear you didn't have the experience you expected, Evvy, and assure you that we have many quality checks to ensure your dishes are left sparkling. To get the best results, make sure your water is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help you get the most from your Dawn, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
    Evvy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    Newer scent is actually good to me

    Contrary to other opinion, I really like the new scent. The moment I smelled it I was sort of rejuvenated. I do understand it is a bit more of a body/hair wash type scent, opposed to traditional neutral or citrus used for cleaning, but the smell is actually just while you wash—not something that lingers after you rinse! So for me it makes the actual wash-experience refreshing.
    G
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on influenster.com
    Image

    Always stand by Dawn

    The concentration is good. It fights the grease and grime on dishes. It makes cleanup so much easier. It’s easy to store and very little water needed to get it to work.
    lbea71_6233
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on influenster.com
    Image

    All purpose perfect!

    The best! This is the most versatile cleaner I have ever used! Thick terrific fragrance, dissolves instantly in water and make gobs and scads of bubbles that help break down dirt, grease, ickiness and rinses clean away. I’m I use it for more than dishes-try it on stubborn clothes stains and dirt, cleaning grout, the toilet bowl, your hair (seriously great for that first wash after a camping trip)
    lindah319_5779
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    (no review title)

    Best dish liquid! Target wrapped the item in a plastic bag to protect while shipped!!!
    Dawn
    Did you find this review helpful?

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