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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 38 fl oz

$5.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.75 inches length x 4.53 inches width x 11.33 inches height
Estimated ship weight: 2.68 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 11 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 6 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 6 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 6 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 9 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 6 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 9 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.

submitted by Brusher - 1 month ago
  • A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

    submitted byDawn - 1 month ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 7 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 7 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 8 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 8 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 10 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 10 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 11 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 3 months ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 34470 reviews
    cleans effectively: 4.35 out of 5
    quality: 3.87 out of 5
    value: 3.83 out of 5
    58% would recommend
    1119 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    (no review title)

    Every thing was awesome
    Bevon
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    (no review title)

    Dawn is always a great choice.
    CHAKIELL
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    The best
    carol
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026Verified purchase

    (no review title)

    I purchase two of these per year fo refilling my kitchen sink dispenser soap. Two person household. We don’t use a dishwasher. Great value.
    AlliCeci
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026Verified purchase

    Good quality

    The best
    poor quality
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 February, 2026Verified purchase

    (no review title)

    Never fails to clean!
    Susan
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    great product, loved it

    [This review was collected as part of a promotion.] LOVED this refill dawn soap l, It has an easy to refill smaller containers top. Perfect to clean dirty dishes and more. Loved the scent too, leaves everything clean and smelling clean too. Doesn’t leave residue and doesn’t leave your hands feeling dry. Makes the conditioner easy to recycle when it’s empty. 110/10
    Adrik I
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Amazing grease fighter

    [This review was collected as part of a promotion.] Can’t go wrong you bulk grease fighting dish soap. This is my go to dish soap for stains and dishes. I love this bulk option so I can keep refilling my bottle. I also keep a small bottle by my washer to add to my whites.
    Jamie S
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    A must have staple in any home

    I have tired many different dish soaps and I keep coming back to this one and for good reason! I never need too much of liquid to get the job done. Food stuck on the pan soak it. Grease on your shirt dab some dawn on the stain. Dries out the hands if you're not wearing gloves but I keep a bottle of lotion next to my sink and that helps the problem.
    Nicole D
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 February, 2026Verified purchase

    Formula change

    Now has a disgusting fragrance.
    1 reply from Dawn team - 15 days ago
    Thank you for sharing your experience regarding the Dawn Ultra Original Scent. We understand how frustrating it can be when a product does not meet your expectations. Your feedback is highly appreciated as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
    DanL
    cleans effectively: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] I was gifted Dawn Ultra Original and I love it. It cuts through grease quickly and a little goes a long way, so the bottle lasts. The classic scent is clean and familiar without being overwhelming, and the suds rinse away easily so dishes don’t feel filmy. It leaves pots, pans, and everyday dishes sparkling and makes kitchen cleanup faster and less annoying. Practical, reliable, and a staple I’m happy to have on hand.
    Angy A
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    only dish liquid i use

    Dawn is the only brand dishwashing liquid i use. Specifically the original scent. It’s cleaning powers are unmatched and if a food or stain is stuck on the pan i let the dawn dishwashing liquid sit in the pan with a little bit of water for an hour or so, and the staying or food comes off.
    Lee J
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Simply great

    [This review was collected as part of a promotion.] I love the simplicity of this product. Perfect amount of suds and I feel like it does what it needs to do without any overpowering scents or residue left.
    Stefanie V
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2026Verified purchase

    (no review title)

    Always liked Dawn. I just wish you had it in a bigger size
    Fancygirl
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Easy to Pour Spout Dishwashing Liquid

    [This review was collected as part of a promotion.] I use the Dawn ultra dishwashing liquid for my dishes and it makes cleanup much easier. I like that this is powerful on grease and has an original scent. The easy refill spout allows me to use this larger bottle to fill up smaller ones. I would recommend this to someone that's looking for a dishwashing detergent that is effective and also easy to refill smaller bottles.
    Peter D
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    The Best!

    [This review was collected as part of a promotion.] Dawn Ultra is a staple in my house. Only a small amount is needed to make my dishes, pots & pans clean and greaseless with no residue. Dawn Iltra is also great for removing stains on clothing and carpet. The 87 oz bottle allows me to refill my soap dispenser, leading to less plastic bottle recycling. Instructions are easy to read. The scent is clean and refreshing!
    Marcia R
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    This is my favorite dishwasher

    [This review was collected as part of a promotion.] It is total go to for dishwashing. A small amount cuts through grease instantly, leaving dishes squeaky clean with no residue. It has pleasant not too strong scent and doesn’t dry out my hands. I wash with hot water so my dish always looks new
    Nguyen L
    Did you find this review helpful?
    1 out of 5 stars
    8 February, 2026
    originally posted on dawn-dish.com
    Image

    Smell ruined multiple kitchen items

    After decades of never considering buying anything else, I am switching. I finally ran out of original scented product. The new scent has ruined multiple kitchen items. My ladles made my soup taste like this new awful stench, and I had to throw them away. Please change the scent back!!!!
    1 reply from Customer Care team - 15 days ago
    Thank you for sharing your concerns about the recent changes to the scent of our Dawn Ultra Original. We understand how disappointing it can be to experience a change in a product you have relied on for so long. Your feedback is incredibly important to us, and we want to assure you that we are listening. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment. In response to this feedback, we are excited to announce that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
    Nerd in Alabama
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Fast, easy, effective

    I love using Dawn dish soap. It lasts and lasts because you only need a drop to clean sink full of dishes. Gets the grime, grease, and stuck on good off fast. Pleasant smell. Lots of duds and clean dishes. Easy rinse, no residue, and store out of reach if children.
    Tammy B
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Makes your dishes as a 🪞

    [This review was collected as part of a promotion.] This is my one and only dish soap brand that I use for my dishes 🧼✨ it cuts through tough grease fast and leaves my dishes always squeaky clean and sparkling ✨🫧🧼 Smells so good and works in cold water too 💦 lather a lot so a little dot goes a long way 💙this is a most have for your dishes ✨🫧
    Mariam J
    Did you find this review helpful?

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