Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair - 2 of 4PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair - 3 of 4PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair - 4 of 4
PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair - 1 of 4

PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair

$29.00 ($1.93/fluid ounce)

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Features & Benefits:
  • Lightweight and slippy for detangling
  • Provides hydrated hold, definition, and shine
  • Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
  • Suitable for kids and adults
  • Most popular among high-porosity curlies and coilies
  • Research Results:
  • Clinically proven to provide 11x the curl retention.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other: Cruelty-free, Color-Safe, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired.

Description

Lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Hair Type: Wavy, Textured, Curly
Product Form: Cream
Beauty Purpose: Conditioning, Curl Enhancing, Moisturizing
Net weight: 15 fl oz (US)
TCIN: 84889203
UPC: 810015151242
Item Number (DPCI): 342-03-0051
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 3.5 inches height
Estimated ship weight: 1.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

Pattern Beauty Styling Custard is a versatile product that provides excellent moisture, hold, and definition for various hair types. Guests appreciate its lightweight formula that enhances curls without leaving a sticky residue or crunch. Many have found it effective for wash and go styles, twist outs, and protective styles, making it a staple in their hair care routine. The pleasant scent and impressive slip further elevate its appeal, ensuring guests enjoy beautiful, hydrated curls.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 518 reviews
    66% would recommend
    6 recommendations
    5 out of 5 stars
    28 April, 2026
    originally posted on PATTERN Beauty
    Image

    Hair care goodness

    [This review was collected as part of a promotion.] Not sticky, does not dull, curls are soft and touchable.
    Susan O.
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on PATTERN Beauty
    Image

    Pattern Beauty Styling Custard gives

    [This review was collected as part of a promotion.] Pattern Beauty Styling Custard gives my hair moisture and manageability without tacky residue. I enjoy using Pattern BeautyStyling Custard.
    MARJORIE C.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on PATTERN Beauty
    Image

    AMAZINGG

    Just did a wash n go yesterday with the leave in and styling custard, so far, I LOVE IT!!! The application felt so nice and my curls feel supperrr hydrated and juicy and soft. Overall an amazing product, can’t wait to get my hands on the new scent!!
    Matthew
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on PATTERN Beauty
    Image

    Another Win!

    [This review was collected as part of a promotion.] I used the custard for the first time and WOW! Nice!! Great hold, no cast or crunchy feeling to my hair. Just very well defined coils and a great hold. I was actually able to sustain my twist out for the whole week. Another win!
    Milcah F.
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing !!

    [This review was collected as part of a promotion.] I have been struggling for months trying to get my hair back to normal and this fixed it all by one use. I have very thick hair and it moisturized it so quick and it’s been moisturized since. I’ve also been putting it on my daughter’s hair. It’s thick and used to be a little curly but the curl is gone now so it’s just straight as she grew older. Her ends have been very dry but when I used this on her hair it didn’t look greasy or anything and I brushed right through with no problems
    Taylor L.
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on PATTERN Beauty
    Image

    This is my holy grail product.

    [This review was collected as part of a promotion.] I have been using Pattern Beauty products for about 3 years. I have had natural (no heat) hair for over a decade. I have tried the majority of washing and styling products. When I tell you that the styling custard is my HG can't do without product?! It may be the best product of the line period. Nothing gives my hair the slip, definition, and shine that this does. It works for wash-n-gos and twist outs. I use it underneath the styling cream (another fave) in place of the leave-in. I detangle with it. My hair drinks it up. It can revive two-day old hair. Can give you a gorgeous slick-back pony. It takes the place of SO many products for me, helping to keep my routine simple. And smells divine. Please never change this formula!
    Kandace F.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing Custard for beautiful curls and hold.

    This stuff is magic. My daughter has Type 3b or 3c hair still figuring this out and exploring products and I'm so glad I found this. It works wonders
    Trey
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 March, 2026
    originally posted on PATTERN Beauty
    Image

    Will Only Use Pattern

    [This review was collected as part of a promotion.] The custard is amazing! It’s the only product I’ve found that is light yet has great hold and moisturizes at the same time. I’ve been wearing natural hair for 25 years. Love, love, it!
    Meri K.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on PATTERN Beauty
    Image

    I was surprised! (League of its own)

    [This review was collected as part of a promotion.] I've never tried a product like this. It's not a cream, not a gel, and yet it holds and provides slip! It does so many things in 1 product, that's why I say it's in a league of it's own. For my wash-n-go, it's my new staple! I've dropped the heavier creams and opted for this gem of a product instead, your hair will soak it right in!
    Miana M.
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on PATTERN Beauty
    Image

    My hair, loves it. Every

    [This review was collected as part of a promotion.] My hair, loves it. Every every part of pattern - i have 4c high density fine strands and it works beautifully.
    Toya S.
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on PATTERN Beauty
    Image

    Bouncy curls

    [This review was collected as part of a promotion.] I used this product to do my protective style and loved it.
    Chayla P.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on PATTERN Beauty
    Image

    An Absolute YES!

    [This review was collected as part of a promotion.] YES! ABSOLUTELY YES! I was running out of my curl gel and decided to give my unopened jar of Styling Custard… WOW! I’m so glad I did that. This product is absolutely wonderful! My curls are on point and my hair feels and looks GREAT! This is my new FAV;-) My hair is saying THANK YOU PATTERN!
    Shanavwill
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on PATTERN Beauty
    Image

    My favorite product for my curls

    [This review was collected as part of a promotion.] This is my absolute favorite hair product from the pattern line. If you love the scent like I do then this product has the strongest scent that last. I used it for a Braidout and it left my hair feeling moisturized and gave nice shine and hold. I also love the amount of product that comes in the container. You really do get your moneys worth. Must try
    Jamilla P.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    Not for all hair types or textures

    Product went on smoothly, however when it dried it left my hair dull.
    LR
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on PATTERN Beauty
    Image

    THE CURLS AND MOISTURE

    [This review was collected as part of a promotion.] Excellent and kept my hair moisturized and ready for the day/week. Perfectly paired with the mousse i might add!
    Jezebel P.
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on PATTERN Beauty
    Image

    Curls are popping

    [This review was collected as part of a promotion.] The custard help give my curls definition and bounce. The quality of the product is thick and easy to use. The custard leaves my hair slick and easy to style. One of my favorite wash n go products.
    Porscha E.
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on PATTERN Beauty
    Image

    I’m in love

    [This review was collected as part of a promotion.] Idk what I was doing all this time without this product. Please don’t be like me lol get it now, I promise you won’t regret it
    Nekeisha Z.
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on PATTERN Beauty
    Image

    The best

    [This review was collected as part of a promotion.] No frizz. Strong hair holds. My finger coils AND sleek buns have never held up so well
    Bre P.
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on PATTERN Beauty
    Image

    Hair styling custard

    [This review was collected as part of a promotion.] I have tried this product and also my daughter tried it, and both of us really like it, first the smell the scent so pleasant, the texture is smooth and light not heavy on the hair but keep to style the hair and keep them organized, love it, wi keep using it
    Nadzeya T.
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2026
    originally posted on PATTERN Beauty
    Image

    Sticky consistency. . . but it works

    [This review was collected as part of a promotion.] My 4yr old has thick coils. This product works well to smooth ther hair and keeps it LAID through those tough preschool days 😆 My only dislike is the stickiness.
    Detra R.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy