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PATTERN Curl Gel - Ulta Beauty
$12.00 ($4.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- A favorite for wash-and-gos
- Styles are defined
- Curls are left flexible, springy and touchable
- Flake and crunch-free finish
- Great for 3B-4C
- Research Results:
- 92% agreed this gel did not flake in their hair.
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet hair for wash-and-gos, braids and twist-outs or on damp or dry hair for slick looks.
Description
The Curl Gel is a dream for defined, bouncy, touchable, and juicy curls looking for medium hold. Glides on effortlessly and gives life to coils with the nourishment of Aloe Vera, Coconut Oil and Cacay Oil.
Hair Type: Curly, Textured
Trial/Mini/Travel Size: Yes
Product Form: Gel
Beauty Purpose: Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82568169
UPC: 810015150795
Item Number (DPCI): 342-03-8283
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, glycerin, cetearyl alcohol, aloe barbadensis leaf extract, cocos nucifera (coconut) oil, behentrimonium methosulfate, wheat amino acids, benzyl alcohol, hydrolyzed silk, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, peg-40 hydrogenated castor oil, peg-60 hydrogenated castor oil, cetrimonium chloride, citric acid, hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, disodium edta, potassium sorbate, sodium benzoate, phenethyl alcohol, caprylyl glycol, polysorbate 60, phenoxyethanol, disodium phosphate, sodium phosphate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 4.72 inches length x 2.87 inches width x 2.07 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This curl gel has garnered enthusiastic praise for its ability to define and moisturize curls without leaving a crunchy or greasy residue. Guests appreciate its lightweight formula that provides a soft hold, making it ideal for wash-and-go styles. Many have noted the pleasant scent and the way it enhances curl definition while minimizing frizz. However, some guests experienced varying results based on their hair type, indicating that it may work best for certain textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3421 reviews
60% would recommend
30 recommendations
5 out of 5 stars
28 December, 2025
originally posted on PATTERN Beauty
Lightweight gel
[This review was collected as part of a promotion.] I liked this gel. It will be perfect for you if you want a lightweight hold with no flakes.
5 out of 5 stars
26 December, 2025
originally posted on PATTERN Beauty
Obsessed
[This review was collected as part of a promotion.] I love it. leaves my hair soft, with shine, and hydrated. My fav curly product!
5 out of 5 stars
24 December, 2025
originally posted on PATTERN Beauty
Loved it
[This review was collected as part of a promotion.] Love this product, doesnt make my hair stiff or sticky, gives a nice definiton. I need small amount and smells amazing
5 out of 5 stars
23 December, 2025
originally posted on PATTERN Beauty
Love this
[This review was collected as part of a promotion.] Can never go wrong with this gel, it is so lightweight but has such a good hold that people don’t believe it’s a gel.
5 out of 5 stars
22 December, 2025
originally posted on PATTERN Beauty
It is fantastic!
[This review was collected as part of a promotion.] I love how cute and tiny it makes my curls. I have short hair so that’s why my curls are cute and tiny. All is to say I highly recommend this product. It is again, fantastic!
3 out of 5 stars
21 December, 2025
originally posted on PATTERN Beauty
curl gel
[This review was collected as part of a promotion.] wish they’d smooth my curls more but overall it has a decent hold
5 out of 5 stars
21 December, 2025
originally posted on PATTERN Beauty
Love my natural curls!
[This review was collected as part of a promotion.] I love the leave in conditioner, my hair is so soft and hydrated. The curl gel is amazing, my curls are beautiful. Thank you Pattern!
5 out of 5 stars
19 December, 2025
originally posted on PATTERN Beauty
So defining yet lightweight with
[This review was collected as part of a promotion.] So defining yet lightweight with lots of BOUNCE!!!
5 out of 5 stars
18 December, 2025
originally posted on PATTERN Beauty
Great products
[This review was collected as part of a promotion.] Product does a great job defining my curls and I love the fragrance
5 out of 5 stars
15 December, 2025
originally posted on PATTERN Beauty
Love my curls again!
[This review was collected as part of a promotion.] I have tried several products, expensive, not expensive, natural, you name it. But this is it! I found what I was looking for. My curls are beautiful, bouncy, and shine!
1 out of 5 stars
15 December, 2025
originally posted on PATTERN Beauty
Too Much Alcohol
[This review was collected as part of a promotion.] Caused breaking ends from the high alcohol content.
5 out of 5 stars
11 December, 2025
originally posted on PATTERN Beauty
S curl
[This review was collected as part of a promotion.] Loving my S curl pattern
5 out of 5 stars
9 December, 2025
originally posted on PATTERN Beauty
Best product ever
[This review was collected as part of a promotion.] Finally found something that works on my hair. I love this product. I love all of your products. Leaves my hair moist, shiny, curly.
5 out of 5 stars
7 December, 2025
originally posted on PATTERN Beauty
Must have essential
[This review was collected as part of a promotion.] Love this curl gel! Sooo impressed and extremely satisfied on how it revives my curls. Yes. You. Need. This.
5 out of 5 stars
25 November, 2025
originally posted on PATTERN Beauty
Amazing !
Amazing curl pattern - i have been using the pattern leave in conditioner and curl cream and my curls are absolutely amazing! Curls are defined and bouncy!
5 out of 5 stars
20 November, 2025
originally posted on PATTERN Beauty
World's best gel!
[This review was collected as part of a promotion.] I use this when my hair is completely wet. It makes a fantastic cast, and after I clap it out, my curls spring up beautifully, with great volume and little frizz. I highly reommend.
5 out of 5 stars
19 November, 2025
originally posted on PATTERN Beauty
Amazing gel! I honestly love
[This review was collected as part of a promotion.] Amazing gel! I honestly love all my products that I use for Pattern!
5 out of 5 stars
17 November, 2025
originally posted on PATTERN Beauty
Curl Gel
[This review was collected as part of a promotion.] Very Nice it’s not heavy like other market products
5 out of 5 stars
17 November, 2025
originally posted on PATTERN Beauty
Hydration Gel
[This review was collected as part of a promotion.] Keeps my very dry natural hair shiny and hydrated.
3 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com

Not impressed
The bottle states it is a gel, and it is a cream. Maybe if the product was an actual gel, it would hold style and curl better. I'm glad I only bought a travel bottle