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PATTERN Styling Cream - Ulta Beauty - 2 of 4PATTERN Styling Cream - Ulta Beauty - 3 of 4PATTERN Styling Cream - Ulta Beauty - 4 of 4
PATTERN Styling Cream - Ulta Beauty - 1 of 4

PATTERN Styling Cream - 15 fl oz - Ulta Beauty

$29.00 ($1.93/fluid ounce)
Size15

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides superior moisture penetration
  • Curls and styles stay defined
  • Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
  • Thick enough to provide hold, but never crunchy
  • The perfect weight and buttery texture to help with curl elongation
  • Great for 3B-4C hair
  • Research Results:
  • Clinically proven to promote hair moisture.**
  • Clinically proven to curl & style hair for long-lasting definition.**
  • Clinically proven to be flexible to prevent breakage.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.

Description

The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.

Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin

Shipping details

Estimated ship dimensions: 3.48 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 1.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This styling cream has garnered positive feedback for its ability to define curls while keeping them soft and moisturized. Guests appreciate its versatility, allowing for various styles from sleek looks to twist outs without the crunchiness often associated with other products. The cream's pleasant scent and effective hydration make it a favorite among those with different hair types, particularly for maintaining healthy curls in humid conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3758 reviews
    78% would recommend
    19 recommendations
    5 out of 5 stars
    21 February, 2026
    originally posted on PATTERN Beauty
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    So moisturizing!

    [This review was collected as part of a promotion.] The styling cream is an absolute dream. I use it after applying the leave in conditioner and it leaves my hair soft, hydrated and not frizzy all day long.
    Ashley B.
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on http://www.ulta.com
    Image

    does the job

    I got a sample of this, and it's a life saver. it hydrates my hair and gets all my little flyaways down.
    AG
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on http://www.ulta.com
    Image

    Great Fit

    I have no complaints about this product. I have 4C hair which is hard to moisturize but this product worked well as a curling and styling gel.
    Achan
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    Best style cream for my curly hair

    I am 3a curl and I have a lot of hair, this cream is perfect! It holds all day. This is my 4th repurchase
    Laura
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on PATTERN Beauty
    Image

    Love it!

    [This review was collected as part of a promotion.] I love the styling cream so far. I haven't really had a chance to use it as much orI'm as many ways as I'd like to so far, but I'm definitely hopeful that it will work for me in many ways.
    JENNIFER J.
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on PATTERN Beauty
    Image

    In the beginning I had

    [This review was collected as part of a promotion.] In the beginning I had no curls and my hair is long. After using Pattern, I have nothing but beautiful curls. This is on a loose day. Thank you Pattern. RR
    Rowena R.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on PATTERN Beauty
    Image

    I love it. My hair is back to looking good

    [This review was collected as part of a promotion.] It’s feeling good and moisturize now I’m back to my routine thank you for these products. I will continue to add to my routine more oils for the future.
    Vickie J.
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on http://www.ulta.com
    Image

    Would buy this again

    Loved this product for my hair
    Jessica
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on PATTERN Beauty
    Image

    4C APPROVED

    [This review was collected as part of a promotion.] FINALLY A PRODUCT THAT WORKS ON 4C HAIR!!!!! My product journey has been extensive and exhausting. I've spend so much money over the years trying to find what works for me. I was constantly let down product after product leaving my hair too dry and brittle or tacky/sticky. After using the detangler, styling cream and curl gel combo I have finally found my perfect wash and go. My hair soft, not crunchy, and it's moisturized. I can refresh in the morning with lightly spritzing my hair with water, add a small amount of styling cream, then shake and go. This 4c coily queen is very happy! Thank you to Tracee Ellis Ross for creating a product that works for all!!!
    T L.
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on PATTERN Beauty
    Image

    Amazing!!

    [This review was collected as part of a promotion.] The thickness and consistency of this product left my hair soft and very defined with my braid out!
    Ahliyah K.
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on PATTERN Beauty
    Image

    Great Styling Cream

    [This review was collected as part of a promotion.] I love this product for in between washes. It smells good too.
    Dawn B.
    Did you find this review helpful?
    3 out of 5 stars
    29 December, 2025
    originally posted on PATTERN Beauty
    Image

    Same as above

    [This review was collected as part of a promotion.] I like mixing the styling cream and gel for a like hold. But using the gel by itself makes a bouncer curl
    Kandace C.
    Did you find this review helpful?
    2 out of 5 stars
    28 December, 2025
    originally posted on http://www.ulta.com
    Image

    Smell is awful

    It smells pretty bad like dry pork grease. Disgusting 🤮
    Irina
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on PATTERN Beauty
    Image

    The styling cream makes your

    [This review was collected as part of a promotion.] The styling cream makes your hair feel full of moisture. A small amount does wonders. I am impressed with the product.
    Marion W.
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on PATTERN Beauty
    Image

    Obsessed

    [This review was collected as part of a promotion.] Love it for doing twist outs on clients. Even though it feels heavier when apply it to the hair the product dries so soft and feel like nothing is in you hair.
    Carmen M.
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on PATTERN Beauty
    Image

    Cannot live without!

    [This review was collected as part of a promotion.] This with flexi rods overnight is lit! My curls came out so beautiful as a first timer using flexi rods and this style cream! Overwhelmed with gratitude!
    Ashley C.
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on PATTERN Beauty
    Image

    Signature product

    [This review was collected as part of a promotion.] Does butter keeps my hair moisturized I love the scent
    Shmecceca P.
    Did you find this review helpful?
    4 out of 5 stars
    20 December, 2025
    originally posted on PATTERN Beauty
    Image

    Eh. . .

    [This review was collected as part of a promotion.] This product is just ok. Was like other styling creams. I like some of the other Pattern products better than this one.
    Jackie M.
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on PATTERN Beauty
    Image

    Styling cream

    [This review was collected as part of a promotion.] The product is very good, The product is good although I think that due to the porosity and hair pattern I didn't feel that it defined my curl very well, unless I wasn't applying it in the correct way.
    Sarah M.
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025
    originally posted on PATTERN Beauty
    Image

    Moisture

    [This review was collected as part of a promotion.] My hair has moisture and I love how my curls look. The product last on my hair and I do not always have to reapply.
    Trahal M.
    Did you find this review helpful?

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