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PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
$199.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- Named one of Oprah's Favorite Things of 2024!
- A high-performance dryer designed for curlies, coilies and tight-textures
- Ceramic Coated grill reduces hot spots to ensure even heat distribution helping to minimize heat damage
- A long-lasting and durable AC motor produces a powerful airflow reducing dry time
- 3 heat and 2 speed settings allow up to 6 customized airflow and heat settings for any curl type
- Lock-in cold shot delivers a burst of cold air to gently set styles, and enhance shine and luster
- Ion-controlled switch activates ions to smooth the cuticle or deactivates to add volume
- Dual-locking mechanism ensures that attachments stay firmly in place while styling. (no more loose attachments!)
- Removable filter for easy cleanup (and helps extend motor life)
- Diffuser Attachment: Features long, ventilated prongs that evenly distribute air from root to tip
- Wide Tooth Comb Attachment: Mimics the design of PATTERN’s Wide Tooth Comb gently detangling with wide-set prongs while ensuring even heat distribution
- Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush is great for drying & stretching coils & tight textures, as well as shorter lengths.
- Concentrator Nozzle: Achieve salon style blow outs directing heat on each section of hair
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Ensure that the cool shot is not pressed before styling. Always start with the lowest heat setting when drying and styling. Use the Diffuser to help set curls, the Wide Tooth Comb to aid in detangling, the Brush to elongate, and the Concentrator to dry closer to the roots.
Description
Experience the freedom & versatility of styling with the high-performing PATTERN Blow Dryer designed for curly, coily and tight-textured hair. Equipped with a powerful AC motor that reduces dry time, & an ion generator to smooth the cuticle. This hot tool includes 4 unique attachments to help shape, stretch, smooth, and define.
Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip, and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled air flow whether you're gently sectioning strands or diffusing roots with head upside down.
Wide Tooth Comb Attachment: Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.
Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.
Concentrator Nozzle: Achieve salon style blow outs with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused air flow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.
Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip, and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled air flow whether you're gently sectioning strands or diffusing roots with head upside down.
Wide Tooth Comb Attachment: Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.
Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.
Concentrator Nozzle: Achieve salon style blow outs with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused air flow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.
Hair Type: All Hair Types
Includes: Brush Attachment, Nozzle, Attachment Head, Attachment Combs, Diffuser, Concentrator
Number of Speeds: 2
Number of Heat Settings: 3
Beauty Purpose: Hair Drying
Wattage Output: 1875 Watts
Material: ABS (Acrylonitrile Butadiene Styrene), Polycarbonate, PVC (Polyvinyl Chloride)
Features: AC Motor
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90247932
UPC: 810015151907
Item Number (DPCI): 342-03-0164
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.59 inches length x 10.24 inches width x 3.7 inches height
Estimated ship weight: 3.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do the attachments fall off when drying thick hair?
submitted by RichGirlNatural - 1 year ago
A: I have the blow dryer No the attachments are very secured when attached I also have thick curly hair thank you hope this helps with your decision to purchase
submitted byMackie - 1 year ago
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Guests are saying
The blow dryer has received enthusiastic praise for its performance, especially among guests with textured hair. Many appreciate the variety of attachments that cater to different styling needs, making wash days more enjoyable and efficient. The lightweight design and effective heat settings contribute to a pleasant experience, while the stylish appearance adds a touch of elegance. However, some guests have noted concerns about durability and weight during use, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 746 reviews
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Hair blow dryer
[This review was collected as part of a promotion.] This was a Christmas gift for my sister and she loves it ! She said it’s the best blow dryer she’s used.
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Worth the money!
[This review was collected as part of a promotion.] I was skeptical about the blow dryer. And at that price tag, so was my husband! I waited until it went on sale to buy it,and boy was I sorry I waited! It did not disappoint. It dries my hair so much fast than my old dryer, and the diffuser is better as well. I showed my husband side by side, and he was convinced as well. It's so worth the money. The time I'm saving getting ready! My hair is less frizzy and my style lasts! I haven't used any attachment except for the diffuser, but I'm sure they're all great.
5 out of 5 stars
28 December, 2025
originally posted on PATTERN Beauty
Great for all types of hair
[This review was collected as part of a promotion.] This is one of the best blow dryers that I've ever bought. I love that the comb and brush attachments have flexible bristles. (I have type 4 hair. )
5 out of 5 stars
25 December, 2025
originally posted on PATTERN Beauty
10/10 blow dryer
[This review was collected as part of a promotion.] This blow dryer is a great investment. The fact that the different attachment lock into place is a major upgrade from my last blowdryer. I love that the different attachments each have a different purpose. The blow dryer speed and temperatures are perfect.
5 out of 5 stars
23 December, 2025
originally posted on PATTERN Beauty
Great products
[This review was collected as part of a promotion.] The products Ms. Ross-Ellis puts out are top notch.
5 out of 5 stars
22 December, 2025
originally posted on PATTERN Beauty
Amazing
[This review was collected as part of a promotion.] I have curly hair and never used a fancy hair dryer like this one but it felt nice and got my hair dry pretty fast it was definitely worth it!!
5 out of 5 stars
21 December, 2025
originally posted on PATTERN Beauty
I got it because I
[This review was collected as part of a promotion.] I got it because I need a small travel hair dryer it fit perfectly in a small bag it small but gives high quality hair results I wanted to use for my wash and go it gave bouncy curls
4 out of 5 stars
18 December, 2025
originally posted on PATTERN Beauty
I wanted to love it
[This review was collected as part of a promotion.] I've had my eye on this dryer for the longest and was happy to take advantage of ghe black Friday sale to purchase it. Sadly it just didn't work for my hair type. Its such a well made dryer and I loved that the attachments snapped in unlike other dryers.
3 out of 5 stars
17 December, 2025
(no review title)
I wanted to love it but it just doesn’t get hot enough. Takes longer to blow dry
5 out of 5 stars
15 December, 2025
originally posted on PATTERN Beauty
The BEST blow dryer
[This review was collected as part of a promotion.] I love this dryer! My hair was dry in under 30 minutes for half the price of the Dyson. I have been wanting this dryer ever since it came out. I could not pass up the sale Pattern was having. Great buy!
5 out of 5 stars
13 December, 2025
originally posted on PATTERN Beauty
Impressive Blowdryer
[This review was collected as part of a promotion.] The blowdryer is very pretty and I love all the attachments! This is one of the best hairdryers that I've ever purchased! I definitely rate this product 5 stars! Thank you Traci Ellis Ross for creating this product!
5 out of 5 stars
11 December, 2025
originally posted on PATTERN Beauty
Do yourself a favor
[This review was collected as part of a promotion.] If you want to get those roots straight get the blow drier. You won’t regret it. And your scalp will thank you for not having to get the flat iron so close to it.
5 out of 5 stars
9 December, 2025
originally posted on PATTERN Beauty
I’m wearing braids right now
[This review was collected as part of a promotion.] I’m wearing braids right now so I haven’t used my beautiful dryer yet.
5 out of 5 stars
8 December, 2025
originally posted on PATTERN Beauty
Blow Dryer
[This review was collected as part of a promotion.] I really love the size of it. It makes it easy to use. I also like how you jave given instructions on how to use each tool, I dont ha e to guess. I purchased this for my son and I. I really want it to be an enjoyable experience for the two of us. Thank you
5 out of 5 stars
3 December, 2025
originally posted on PATTERN Beauty
The only thing that’s missing!
Love this blow dryer and tools so much- but I have one request. It would be incredible if patter could release a fine tooth comb attachment!
2 out of 5 stars
27 November, 2025
originally posted on PATTERN Beauty
Hair blower dryer use
[This review was collected as part of a promotion.] I wanted to love it but I did not. Unsatisfied unfortunately.
1 out of 5 stars
16 November, 2025
originally posted on PATTERN Beauty
Hair dryer came dead on
[This review was collected as part of a promotion.] Hair dryer came dead on arrival, it’s very pretty to look at though.
1 out of 5 stars
8 November, 2025
originally posted on http://www.ulta.com

Not good for 4C hair
If you have fine 4C hair, be careful. The attachments, heating temperatures and air velocity are not appropriate for our hair type for blowouts.
5 out of 5 stars
8 November, 2025
originally posted on http://www.ulta.com

LOVE IT
I have really curly hair and I use this blow dryer to straighten and diffuse my hair! Love how it makes my hair look. It's perfect for traveling as well!
5 out of 5 stars
3 October, 2025
originally posted on PATTERN Beauty
great warranty process
[This review was collected as part of a promotion.] when replacing my haier dryer the process was so easy