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PATTERN Hydration Shampoo - Ulta Beauty
$12.00 ($4.00/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Textured, Curly
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Anti-Aging, Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82550487
UPC: 810015150115
Item Number (DPCI): 342-03-0021
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.89 inches length x 1.89 inches width x 4.89 inches height
Estimated ship weight: 0.265 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7611 reviews
68% would recommend
19 recommendations
5 out of 5 stars
5 January, 2026
originally posted on PATTERN Beauty
I love my curls
[This review was collected as part of a promotion.] This product has been wonderful for my hair. It has been easy to use. My hair loves loves loves it 🤎
2 out of 5 stars
4 January, 2026
originally posted on PATTERN Beauty
Tangled my hair
[This review was collected as part of a promotion.] My hair simply did not like this shampoo. it left it super dry and tangled.
5 out of 5 stars
1 January, 2026
originally posted on PATTERN Beauty
Love it!
[This review was collected as part of a promotion.] Absolutely amazing product and smells even more amazing. I have used product after product searching for something perfect for my thin low porosity hair (my hair has changed so much after giving birth), and the hydration shampoo & light conditioner along with the leave-in conditioner, mousse, and gel have done wonders. My hair is silky soft and moisturized with no frizz! 🙏🏼 Thank you Ms. Tracee!
5 out of 5 stars
31 December, 2025
originally posted on PATTERN Beauty
Smells so clean not too
[This review was collected as part of a promotion.] Smells so clean not too much fragrance. . . lathers so well. .
5 out of 5 stars
31 December, 2025
originally posted on PATTERN Beauty
Lather it up!
[This review was collected as part of a promotion.] I love this shampoo. It lathers my entire head with a small amount! And it smells so good! My hair feels so smooth after rinsing and is very easy to comb (hardly no tangles)
5 out of 5 stars
30 December, 2025
originally posted on PATTERN Beauty
Must buy!!!
[This review was collected as part of a promotion.] Amazing this is my second time buying and I loveeee ittt. A little goes a long way. Quantity is amazing. I bought the bigger bottle. My hair feels very hydrated and soft my hair also smells so good. Love this line!!!
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
The Best Shampoo
[This review was collected as part of a promotion.] Love this shampoo and all the Pattern products. The shampoo keeps my hair hydrated and moisturized.
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
3 weeks and the curls were still juicy!!
[This review was collected as part of a promotion.] I tried Pattern when it first launched and I was a fan. To be an avid customer today and really experience the full spectrum with the full suite of products, I'll never be more grateful! The jumbo bottles!!!!! Yes, yes and Yeeessss (Tracee E voice)
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
A little goes a long
[This review was collected as part of a promotion.] A little goes a long way!! I love that it leave my hair soft before even adding the conditioner.
5 out of 5 stars
27 December, 2025
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] Leaves my hair feeling clean and healthy- smells great too! A staple in my hair are routine all year round.
5 out of 5 stars
26 December, 2025
originally posted on PATTERN Beauty
Best Shampoo!
[This review was collected as part of a promotion.] I’ve tried many shampoos on my type 3c-4a hair but none have worked better than the hydrating shampoo from pattern. It doesn’t leave my hair feeling too dry but my gives me that perfect cleanse on my scalp. Pairing it with the medium conditioner afterwards leaves my hair extra soft. I won’t be trying any other shampoo and conditioner after this.
5 out of 5 stars
25 December, 2025
originally posted on PATTERN Beauty
For Everybody
[This review was collected as part of a promotion.] After using mine several times my man asked for small bottles of this and the intensive conditioner for his gym bag :)
5 out of 5 stars
24 December, 2025
originally posted on PATTERN Beauty
Fiancé Christmas Gift
[This review was collected as part of a promotion.] Your product is great my fiancé loves it. In the desert of Arizona it make sure her curls are hydrated. She loves your product so much we also mailed a save the date to your coperate office for our wedding. Thank you for always being a great gift and a part of her hair journey since moving to Arizona!
5 out of 5 stars
23 December, 2025
originally posted on PATTERN Beauty
Clean and soft
[This review was collected as part of a promotion.] Shampoo leaves my hair feeling clean and moisturized.
5 out of 5 stars
21 December, 2025
originally posted on PATTERN Beauty
Absolutely love this!!! I use
[This review was collected as part of a promotion.] Absolutely love this!!! I use this on my nephew and his hair is now so moist!
4 out of 5 stars
21 December, 2025
originally posted on PATTERN Beauty
Actually Hydrating
[This review was collected as part of a promotion.] I actually liked the way my hair felt while/after using it. My hair usually gets dry at the ends, but my scalp gets really oily and itchy, so I'd been using clarifying shampoos without going back in with a hydrating shampoo. I'd definitely recommend using both.
5 out of 5 stars
20 December, 2025
originally posted on http://www.ulta.com
Great Moisturizing Shampoo for 4c Hair
The Lather is top notch and left mt hair softer than usual.
5 out of 5 stars
19 December, 2025
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] I have been dealing with chronic dryness and I have seen amazing results with the hydration line!
5 out of 5 stars
18 December, 2025
originally posted on PATTERN Beauty
Awesome hydration
[This review was collected as part of a promotion.] It filled my curls my color from not looking dry. It is an amazing product. Thanks
5 out of 5 stars
18 December, 2025
originally posted on PATTERN Beauty
Hydration Shampoo
[This review was collected as part of a promotion.] I love this product. My hair lacks moisture, and the pattern keeps it soft, bringing my curls to life!