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CURLSMITH Essential Moisture Cleanser - 12 fl oz - Ulta Beauty
$26.00 ($2.17/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Suitable for frequent washes
- Removes dirt & product build-up
- Gentle on the hair
- Protein-free
- Increases hydration by 87%*
- Designed for all curls and texture types
Description
WHY USE CURLSMITH ESSENTIAL MOISTURE CLEANSER:
Curlsmith Essential Moisture Cleanser gently cleanses the hair, helping remove dirt and product build-up but leaving your hair feeling nourished at the same time.
HOW THE MAGIC HAPPENS:
Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz*. It's suitable for frequent washes and is also safe for colored hair. Use our essential moisture cleanser in conjunction with Curlsmith curl quenching conditioning wash to ensure the scalp is cleansed without stripping your natural oils. *When used EM cleanser & conditioner together (Based on third party testing vs. a non-conditioning shampoo & conditioner)
WHAT MAKES CURLSMITH DIFFERENT:
Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. Essential Moisture Cleanser is blended with sunflower seed oil, andiroba and gentle moisturizing cleansers to clean the hair without it feeling dry afterwards.
NO NASTIES:
All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free.
HOW TO USE:
Apply generously on wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. Follow with the Curlsmith Essential Moisture Conditioner to hydrate and moisturize.
Curlsmith Essential Moisture Cleanser gently cleanses the hair, helping remove dirt and product build-up but leaving your hair feeling nourished at the same time.
HOW THE MAGIC HAPPENS:
Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz*. It's suitable for frequent washes and is also safe for colored hair. Use our essential moisture cleanser in conjunction with Curlsmith curl quenching conditioning wash to ensure the scalp is cleansed without stripping your natural oils. *When used EM cleanser & conditioner together (Based on third party testing vs. a non-conditioning shampoo & conditioner)
WHAT MAKES CURLSMITH DIFFERENT:
Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. Essential Moisture Cleanser is blended with sunflower seed oil, andiroba and gentle moisturizing cleansers to clean the hair without it feeling dry afterwards.
NO NASTIES:
All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free.
HOW TO USE:
Apply generously on wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. Follow with the Curlsmith Essential Moisture Conditioner to hydrate and moisturize.
Hair Type: Wavy, Textured, Curly
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Clarifying, Basic Cleansing, Moisturizing
Net weight: 12 fl oz (US)
TCIN: 87886557
UPC: 850035298374
Item Number (DPCI): 342-03-7981
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, sodium methyl cocoyl taurate, lauryl glucoside, sodium chloride, peg-120 methyl glucose trioleate, betaine, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, selaginella lepidophylla (resurrection flower) extract, ocimum basilicum (basil) leaf extract, piper nigrum (black pepper) seed extract, rosmarinus officinalis (rosemary) leaf extract, salvia officinalis (sage) leaf extract, carapa guaianensis (andiroba) seed oil, propanediol, glycerin, guar hydroxypropyltrimonium chloride, polyquaternium-10, citric acid, phenoxyethanol, sodium benzoate, potassium sorbate, fragrance, limonene, linalool.' '
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IN CASE OF CONTACT, RINSE IMMEDIATELY WITH CLEAN WATER. KEEP OUT OF REACH OF CHILDREN. TESTED ON FRIENDS & FAMILY, NEVER ON ANIMALS.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 6.5 inches height
Estimated ship weight: 12 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a shampoo? Do I use it in place of a shampoo?
submitted by Elchupacabra - 6 months ago
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Guests are saying
This shampoo is designed to cleanse while maintaining moisture, making it a great choice for guests with curly or wavy hair. Many guests appreciate its pleasant scent and moisturizing properties, noting that it leaves hair feeling soft and manageable. While some guests experienced issues with lather and hair loss, the overall consensus highlights its effectiveness in cleaning without stripping natural oils, making it a potential staple in hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 432 reviews
50% would recommend
4 recommendations
5 out of 5 stars
7 December, 2025
originally posted on Curlsmith
Happy hair and scalp
[This review was collected as part of a promotion.] I have a dry itchy scalp and my hair can be a bit dry so thought I’d give this a try and so far so good. Hair feels soft and manageable and scalp seems happy. I also alternate with the co-wash which really helps. Hair seems shiny and moisturised but when using so many products it can be hard to tell which is doing what at times.
5 out of 5 stars
2 December, 2025
originally posted on Curlsmith
Great gor fine, low density curls
[This review was collected as part of a promotion.] First time trying this. It leaves my hair nice and soft, not stripped. I normally use As I Am long'n'Lux, but this is softer
5 out of 5 stars
22 November, 2025
originally posted on Curlsmith
Used in conjunction with Essential
Used in conjunction with Essential Moisture Condition has transformed my curls from dry, frizzy, and coarse texture to well defined smooth and shiny curls. Thank you
1 out of 5 stars
14 November, 2025
originally posted on Curlsmith
Do not buy this!
Hands down the worst shampoo I’ve ever used…. it did not clean my hair at all and left it very stringy. I don’t recommend at all.
5 out of 5 stars
22 October, 2025
originally posted on Curlsmith
Love it 🥰
[This review was collected as part of a promotion.] This shampoo is brilliant. You can really notice the difference when you use it compared to other shampoos. Your hair feels softer and smoother whilst washing it, and in better condition after rinsing it out. This makes it a better base to add your conditioner. I can’t recommend this shampoo enough. I love how it makes my hair feel.
5 out of 5 stars
19 October, 2025
originally posted on Curlsmith
Essential Moisture Shampoo
[This review was collected as part of a promotion.] I’ve already noticed my hair feeling cleaner without stripping it. I actually ran my shower comb through without realizing that I hadn’t yet used my conditioner.
2 out of 5 stars
17 October, 2025
originally posted on Curlsmith
Tossed it
[This review was collected as part of a promotion.] Fine thick wavy hair - this made it feel like straw. There were a couple of Curlsmith products that worked for me in the past but I'm done being seduced by 'new and better'.
5 out of 5 stars
12 October, 2025
originally posted on Curlsmith
Great Shampoo
[This review was collected as part of a promotion.] I've only used the Essential Moisture Shampoo twice. It doesn't provide a ton of lather which I have to get used to but it has decreased my frizz. Shipping is super fast. It smells great to!
2 out of 5 stars
13 September, 2025
originally posted on Curlsmith
Loss of hair
Made me lose strands of hair . I would be wary of buying this product and maybe going with another line of theirs . Smells good though !
4 out of 5 stars
2 September, 2025
originally posted on Curlsmith
Moisturizing
[This review was collected as part of a promotion.] Scent is lovely. So far I've been liking this - it doesn't feel like it's stripping my hair, but still feels clean after! Want to keep testing it to see how I like it after a few months.
5 out of 5 stars
26 August, 2025
originally posted on Curlsmith
Gentle and moisturising
This shampoo cleans well without stripping moisture.
5 out of 5 stars
26 August, 2025
originally posted on Curlsmith
Best co-wash shampoo I have
[This review was collected as part of a promotion.] Best co-wash shampoo I have ever used. Leaves hair moisturised & soft to the touch!
5 out of 5 stars
14 August, 2025
originally posted on Curlsmith
Great shampoo
Love this shampoo as it cleanses my curls without making them heavy.
5 out of 5 stars
14 August, 2025
originally posted on Curlsmith
Couldn't recommend a better shampoo
[This review was collected as part of a promotion.] This shampoo is honestly a game changer - you can use the tiniest amount as it goes so far, and leaves me with the softest, moisturised curls
5 out of 5 stars
9 August, 2025
originally posted on Curlsmith
PRODUCT
[This review was collected as part of a promotion.] The products are amazing my hair is moisturized and product doesn't clump in my hair.
4 out of 5 stars
2 August, 2025
originally posted on Curlsmith
liked the softness of hair,
[This review was collected as part of a promotion.] liked the softness of hair, and and felt like it really cleaned without stripping hair. Although the former was positive, I was disappointed the hair ends where matted.
5 out of 5 stars
31 July, 2025
originally posted on Curlsmith
Very moisturizing
[This review was collected as part of a promotion.] Just like the name says this shampoo is very moisturizing. I struggled with dry hair. This retains moisture while keeping my hair clean. I definitely tell a difference. My curls seem more defined.
4 out of 5 stars
29 July, 2025
originally posted on Curlsmith
Does the job
[This review was collected as part of a promotion.] This does a decent job well but there's nothing outstanding about it.
5 out of 5 stars
28 July, 2025
originally posted on Curlsmith
Super soft hair
I bought the essential moisture cleanser and my hair feels really clean but also soft, I applied the curl defining styling souffle (not too much) it not held really well until my hair was dry but it leaves it textured and without frizz. Grear products
5 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com
Definitely buy this again.
Could tell the difference feel of my hair upon rinsing. That it was moisturizing on the first use. Love it and will definitely buy again.