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Cheer Original HE Liquid Laundry Detergent 107 Loads - 141 fl oz: Phosphate-Free, Plastic Jug - 2 of 4Cheer Original HE Liquid Laundry Detergent 107 Loads - 141 fl oz: Phosphate-Free, Plastic Jug - 3 of 4Cheer Original HE Liquid Laundry Detergent 107 Loads - 141 fl oz: Phosphate-Free, Plastic Jug - 4 of 4
Cheer Original HE Liquid Laundry Detergent 107 Loads - 141 fl oz: Phosphate-Free, Plastic Jug - 1 of 4

Cheer Original HE Liquid Laundry Detergent 107 Loads - 141 fl oz: Phosphate-Free, Plastic Jug

$14.29 ($0.10/fluid ounce)See 1 deal for this item

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About this item

Highlights

  • Cheer keeps colors bright
  • Fights fading & pilling
  • Specially formulated to help colorful clothes stay colorful
  • Fresh Clean Scent
  • Works in all machines

Description

Cheer Liquid Laundry Detergent is the ultimate solution for keeping your clothes looking vibrant and fresh! Our advanced formula is specially designed to preserve the brightness of your colors, fight fading and pilling, and ensure that your colorful clothes stay as vivid as the day you bought them.

With Cheer, you can bid farewell to dull and faded fabrics. Our detergent provides superior color protection, allowing you to enjoy your favorite bright clothes for longer. Say goodbye to the worry of your vibrant garments losing their luster over time - Cheer has got you covered!

Not only does Cheer keep your colors bright, but it also tackles the common problem of fading and pilling. Our innovative formula works deep within the fibers, preventing color loss and preserving the integrity of your clothes. Experience the joy of wearing clothes that look and feel brand new, wash after wash.

Our specially formulated detergent is developed with the utmost care to keep your colorful clothes just as vibrant as the day you fell in love with them. Whether it's a bold red dress, a vibrant blue shirt, or a playful yellow skirt, Cheer ensures that every hue remains vivid and eye-catching.

And let's not forget about the delightful fresh clean scent that accompanies your laundry. With Cheer, your clothes will not only look amazing but smell amazing too! The invigorating fragrance will have you feeling confident and ready to take on the world.

Choose Cheer Liquid Laundry Detergent for unparalleled color protection, vibrant results, and a fresh clean scent that will leave you smiling. Upgrade your laundry routine today and let your stay colorful with Cheer!
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Product Form: Liquid
Net weight: 141 fl oz (US)
Number of uses: 107
TCIN: 84114519
UPC: 030772168660
Item Number (DPCI): 003-08-7898
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

made with: cleaning agents/agents nettoyants (c10-16 alketh/alcools en c10-16, ethoxyles; c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethyl; sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine), stabilizer/stabilisateur (sodium cumenesulfonate), water softener/adoucisseur d'eau (sodium and mea citrate/citrate de sodium de monoethanolamine), enzymes (amylase enzyme/enzyme d'amylase; cellulase enzyme/enzyme de cellulase), cleaning aid/produit de nettoyage (tetrasodium glutamate diacetate), stabilizer and/or process aid/stabilisateur et/ou agent de traitement (calcium formate and/or sodium formate/formiate de calcium et/ou formiate de sodium), solvents/solvants (ethanolamine; propylene glycol and/or alcohol/propylene glycol et/ou alcool), preservative/agent de conservation (benzisothiazolinone), colorants, fragrances/parfums, water/eau, may contain sodium laureth sulfate/peut contenir du sodium laureth sulfate.

Shipping details

Estimated ship dimensions: 6.102 inches length x 9.173 inches width x 10.394 inches height
Estimated ship weight: 10.359 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this help black clothes from fading as well as colors?

submitted by Sarah - 1 year ago

  • A: Cheer answered another question asking if this detergent contains optical brightening agents and said it does. Repeated use of OBA will cause dark items to have a "faded" look.

    submitted bySunflowerMama - 1 month ago

  • A: We're confident that Cheer with help keep your black clothing looking good as new, as well as any other colors. If you have any other questions, feel free to give us a call at (800) 632-4337.

    submitted byCheer - 1 year ago
    Brand expert

Q: Since this product does contain optical brighteners, how does it help protect black clothing? Are the optical brighteners safe for black clothes? Usually the black protection detergent does not have it. Thank you!

submitted by Liv - 2 months ago

  • A: Hi there Liv! Great questions. Actually, Cheer does not have any brighteners or Optical Brighteners in it. So, you should not have no problem washing black clothing while using our Cheer Laundry Detergent. Please contact us at (800) 632-4337 for any further questions. Your satisfaction is highly important for us at Cheer.

    submitted byCheer - 1 month ago
    Brand expert

Q: Is it unscented if not what is the scent

submitted by Ren - 8 months ago

  • A: This detergent has a soft, slightly floral, clean, and fresh scent.

    submitted byCheer - 5 months ago
    Brand expert

Q: Is this safe for use on FR and ARC rated fabrics? Does this contain fatty based soap?

submitted by Nomm28 - 1 year ago

  • A: Cheer Detergent is safe on many different types of fabrics, but it's always best to refer to the care label on the fabrics for the best clean. For a complete list of ingredients for this detergent, please visit smartlabel.

    submitted byCheer - 1 year ago
    Brand expert

Q: What does the HE mean in the nam

submitted by HE - 1 year ago

  • A: HE stands for High-Efficiency

    submitted byCheer - 1 year ago
    Brand expert

Q: Does this detergent contain optical brighteners?

submitted by First response - 1 year ago

  • A: Yes, it does contain an optical brightener.

    submitted byCheer - 1 year ago
    Brand expert

Q: Effective with cold water?

submitted by ML - 2 years ago

  • A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results.

    submitted byCheer - 2 years ago
    Brand expert

Q: Can you use it on white clothes

submitted by Mary - 2 years ago

  • A: You most certainly can use this on your white clothes, as our designed to be safe for colored and white clothing.

    submitted byCheer - 2 years ago
    Brand expert

Q: Does the labeling on the product say it is he compatible or is it simply expressed in the product description?

submitted by San - 2 years ago

  • A: This product is HE compatible.

    submitted byCheer - 2 years ago
    Brand expert

Q: Does this detrgent contain the enzyme cellulase?

submitted by JayeTee - 3 years ago

  • A: Yes, this detergent does contain cellulase.

    submitted byCheer - 3 years ago
    Brand expert
See all questions (10)

Additional product information and recommendations

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Guests are saying

This laundry detergent is highly praised for its ability to keep dark clothes vibrant and clean while being gentle on sensitive skin. Guests appreciate its pleasant scent and effective stain removal, making it a reliable choice for various laundry needs. Many have used it for years, highlighting its consistency in performance. However, some guests express concerns about the packaging and wish for more environmentally friendly options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 779 reviews
    cleans effectively: 4.74 out of 5
    quality: 4.71 out of 5
    scent: 4.69 out of 5
    value: 4.65 out of 5
    94% would recommend
    94 recommendations
    1 out of 5 stars
    11 March, 2026Verified purchase

    (no review title)

    Only got one
    1 reply from Cheer team - 2 months ago
    Hello Dear Consumer. We hope you're doing great. We are very sorry to hear that you didn't receive your order as expected, we understand how frustrating this can be. You can contact Target at 1-800-440-0680 so they can give you the proper assistance.
    Mechell
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026Verified purchase

    (no review title)

    I just want to say that I was impressed at how each bottle of detergent was in a plastic bag & sealed shut so that there would be no chance of spill & they were packed so that they wouldn't bump each other. It was perfect!
    Lori
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 March, 2026Verified purchase

    (no review title)

    Great for dark clothes
    Patricia
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    1 March, 2026Verified purchase

    (no review title)

    Not eliminating the smell of teenage boys from the laundry
    1 reply from Cheer team - 2 months ago
    Hello Dear Consumer We hope you're doing great. We’re sorry you’re not getting the experience you were expecting from Cheer. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 632-4337.
    Rita
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026

    Good for Sensitive skin

    Good detergent for sensitive skin! Smells good and cleans well
    Ryelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    (no review title)

    Clothes coned out good
    Donna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    Great for dark clothes

    Great for dark clothes. It will not fade black jeans.
    Feliz
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 February, 2026Verified purchase

    The best

    Smells fantastic!
    Jen
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 January, 2026Verified purchase

    Grest Product

    I have used this Cheer for years and love the Color Guard for my clothes.
    Boop
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    I’ve been using this washing detergent in my dark clothes for years now and it works perfectly
    Debbie
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 November, 2025Verified purchase

    (no review title)

    My cousin, who is a textiles specialist, recommended this product years ago, and I continue to use it for all my cold water laundry loads. I always buy it when it’s on sale.
    Margo
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 November, 2025Verified purchase

    Cheer is great for sensitive skin

    Been using Cheer for years. Whenever we’ve tried to switch (to something packaged without plastic), our sensitive skin reacts. I love that it isn’t a smelly perfume scent like a lot of detergents that use scents to cover stink. Clean clothes shouldn’t have a smell. Cheer checks all the boxes except for the plastic jug. Wish this was powdered and in a box (better for the environment).
    Lysdahla
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2025Verified purchase

    Color-saving, gentle, good cleaning power

    I have used liquid Cheer detergent for 25+ years, converted from Tide. Cheer gets my clothes clean but protects the color and also does not leave any perfume sent.
    GRichardson
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2025Verified purchase

    Keeps darks dark!

    Love this detergent! Cleans so well!!!
    Stephani
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2025Verified purchase

    (no review title)

    Works great
    Dorothy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2025Verified purchase

    Love this item.

    This item came in perfect condition. Secure to not leak out any liquid.
    MKH71
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    (no review title)

    Best smell! Target is one of the few places to carry Cheer.
    JB
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2025Verified purchase

    Want clean clothes

    It really gets your clothes clean
    Shelby
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    6 August, 2025Verified purchase

    Too heavy for box shipped in

    Because packer used a flimsey box....prouct was damaged upon delivery
    1 reply from Cheer team - 9 months ago
    We're sorry to hear your order of Cheer Liquid Laundry Detergent arrived damaged! For help with your order and delivery, we recommend reaching out to Target directly for the best assistance at 1-800-440-0680.
    Cheer
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 August, 2025Verified purchase

    Mr

    If it helps keep my clothes nicer, I’ll use it.
    JL
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

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