Soft & Strong Toilet Paper - 30 Rolls - up&up™
Only at target
Highly rated
$18.99 ($0.17/100 count)
In Stock
Eligible for registries and wish lists
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Highly rated
$7.99 - $39.99
$5 Target GiftCard with 2 select household essentials on select items
4.6 out of 5 stars with 22065 ratings
Highly rated
$7.99 - $39.99
$5 Target GiftCard with 2 select household essentials on select items
4.6 out of 5 stars with 19752 ratings
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Highly rated
$7.99 - $39.99
$5 Target GiftCard with 2 select household essentials on select items
4.6 out of 5 stars with 19752 ratings
Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 21216 reviews
quality: 3.54 out of 5
softness: 3.5 out of 5
thickness: 3.48 out of 5
value: 3.69 out of 5
61% would recommend
1851 recommendations
5 out of 5 stars
23 February, 2026Verified purchase
(no review title)
Good quality, quick delivery
5 out of 5 stars
23 February, 2026
(no review title)
Perfect
2 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
Used to be great--but no longer
This TP used to be great, thick and soft and high quality. As with too many Target brand items, the quality has really dropped and now this is budget-brand quality but with the same price tag. I’ll be sticking to name brands from now on.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026
DO NOT BUY!!!
Target you have got to DO BETTER! There is NOTHING SOFT OR STRONG about this inferior quality tp. When this tp was in the white see through plastic with the blue/aqua colors it was GREAT. I have the save complaint as the others. It’s CHEAP, LACKS SOFTNESS & PEELS APART. EITHER a MAN in VP thought this was a great change or a woman who’s job was on the line to cut costs. Well NEITHER OF THESE PPL MUST have a VA-JAY-JAY bcz this paper is ROUGH & I REFUSE to use it to wipe my nether regions. GO BACK TO THE ORIGINAL ONE & STOP WITH THE SHRINK-NATION SCAMMING tactics. You thought we as consumers wouldn’t notice? I hope & pray your shelves sit with this INFERIOR inventory until you bring back the old softness & proper 2-Ply 380 sheet count. This is UNACCEPTABLE!!!
1 out of 5 stars
22 February, 2026Verified purchase
(no review title)
Never received although appears in stock
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
For Family
we love this Toilet Paper
2 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase
Tears off one square at a time
This was by far my favorite toilet paper. However, the last pack I had was tearing off one square at a time. So unbelievable inconvenient and annoying,
1 out of 5 stars
20 February, 2026Verified purchase
Little better than sandpaper.
Little better than sandpaper. They raised the price and cheapened the product to the point I will be buying it elsewhere.
1 out of 5 stars
19 February, 2026Verified purchase
(no review title)
I have purchased this toilet paper for many years but it has changed over the past few months. It now falls apart easily and is thinner. Although it had been a staple in my house for a long time, it might be time to change unless they return to the old quality.
1 out of 5 stars
18 February, 2026Verified purchase
I DIDN'T GET MY TOILET PAPER. PLEASE SEND IT TO ME ASAP. I'M SICK AND I CAN NOT GO OUT TO BUY IT.
I didn't get my toilet paper., it's part of my order. I'm out of toilet paper. I'm sick, I can't go out to buy it. Can you please send it to me.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
Great
Great paper good value $
1 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026Verified purchase
not soft or strong any longer
This product has changed significantly and is terrible now. it is not soft or strong whatsoever. this feels like sandpaper now and comes apart so easily. I am literally throwing away a. package of 18 rolls because it is that awful. I have used this product for many years and am so disappointed in target that they would take a household staple and allow such a decline in quality.
5 out of 5 stars
16 February, 2026Verified purchase
(no review title)
Great toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
short and item
never recieved
2 out of 5 stars
16 February, 2026Verified purchase
Not soft anymore, not worth it anynore
Although the toilet paper sheets are more narrow than other brands, these were soft enough for the price. Unfortunately purchased 2 of the highest quantity packages and the toilet paper is so thin and rough. Low absorbency.
4 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
(no review title)
Good just expensive
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
The only one I buy
I have bought this for years now with no complaints. Family of 5 needs bulk to. The price is great compared to other brands.
1 out of 5 stars
15 February, 2026Verified purchase
HATE IT PASSIONATELY.
Worst toilet paper I have ever used. I cannot send it. Thin, cheap, two-ply doesn’t even stay together. It’s junk.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase
(no review title)
It used to be strong. Now it just falls apart. I used to by this as a cheaper alternative to Charmin but now it's absolutely not worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
Plungers are Gathering Dust
Since I've been purchasing this TP all the problems my family was having with clogging toilets completely ended. Add to that fact that it's soft, absorbant, and economical? It's a no-brainer. Thank goodness the plungers are gathering dust!