Dark and Lovely Fade Resist Permanent Hair Color - 362 Crimson Moon
$6.99 ($1.13/fluid ounce)
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Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3137 reviews
effectiveness: 3.2 out of 5
quality: 3.2 out of 5
value: 3.39 out of 5
55% would recommend
118 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
Do not buy this without bleaching first
I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
1 out of 5 stars
2 January, 2026
DID NOT WORK
did not color my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026
(no review title)
Used violet hair dye and it came out chucky red
1 reply from Soft Sheen Team team - 5 days ago
Hi Pauline. We are sorry to hear you didn't achieve the color results you expected with Soft Sheen Carson Dark & Lovely Fade Resist Hair Color. For assistance we can reached at 800-442-4643 M-F 9am to 5:30pm EST and provide us with case #44641558. Please have the product available when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
love the color 😍
5 out of 5 stars
25 December, 2025
originally posted on influenster.com

A Forever Favorite
[This review was collected as part of a promotion.] Dark & Lovely Vivacious Red is one of the very first hair dyes I ever used, dating all the way back to my teenage years, and it has truly remained a forever go-to for me. I absolutely love this color because I know every single time I use it, the results will be vibrant, bold, and beautiful, while still leaving my hair perfectly conditioned. The color payoff is always consistent, rich, and eye-catching, which is why I continue to trust it years later. The application process is also incredibly easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I highly recommend, especially for anyone looking for a gorgeous red shade or for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results.
4 out of 5 stars
24 December, 2025
originally posted on influenster.com

Bold Color That Lasts
[This review was collected as part of a promotion.] Vivacious Red delivered rich, vibrant color with shine that didn’t fade quickly. Hair felt soft, moisturized, and healthy after coloring—no dryness, no dull finish.
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
2 out of 5 stars
8 December, 2025
originally posted on influenster.com

Not worth it
[This review was collected as part of a promotion.] This dye did not change my hair color at all. My hair is jet black but I barely saw any color change. I would not buy this with my own money. I know of other hair colors that actually change jet black hair.
1 reply from LeCare team - 1 month ago
Hi jamesiam3_41211! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red. We appreciate you sharing that it was not a fit for your hair type! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
4 out of 5 stars
25 November, 2025
originally posted on influenster.com

Great color
[This review was collected as part of a promotion.] It worked very well, fading is standard. Left my hair looking good and moisturized. The packaging is great nothing like I’ve ever seen. I had no issues using it no irritation , I don’t have sensitive scalp or allergies. The color is very pretty.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Dark & Lovely
[This review was collected as part of a promotion.] I received this product for free from Influenster and Dark & Lovely in exchange for my honest review. I want to say I am AMAZED at the results. I have dark hair and this lifted beautifully. I have to say that this hair color works better than the other products out there. @influenster #complimentary @darkandlovely #darkandlovely #villainera #stepintoyourvillainera
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
21 November, 2025
originally posted on influenster.com

Perfect shade of red for fall without bleaching 🍁
[This review was collected as part of a promotion.] I absolutely love the reddish brown color! This hair coloring kit was very easy to use. The instructions were clear on how to mix and apply the products, so the hair dyeing process went by quickly. It did not have an overpowering chemical smell plus the moisture mask left my hair healthy and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
1 out of 5 stars
15 November, 2025
originally posted on softsheen-carson.com
Horrible
I purchased 2 kits none of them came with the powder I wasted my money you guys need to do a recall.
1 reply from SoftSheen-Carson team - 2 months ago
Hi Zychia! We are sorry to hear that your Dark & Lovely, Honey Blonde kit was missing the high lift booster packet. Please reach out to us for assistance at the 800 number on the box. It would be helpful to have the products with you and please provide us with case #43679678 when you call.
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely