Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color378 Honey Blonde
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Contains Shea Butter, Contains Argan Oil, Ammonia-Free
Product Form: Cream
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
Net weight: 6.2 fl oz (US)
TCIN: 14349835
UPC: 072790003783
Item Number (DPCI): 063-01-2527
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 32936 ca - aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, ammonium hydroxide, oleyl alcohol, fragrance, 4-amino-2-hydroxytoluene, erythorbic acid, p-aminophenol, edta, p-phenylenediamine, erythorbic acid, 2-methyl-5-hydroxyethylaminophenol, 6-hydroxyindole, resorcinol, sodium metabisulfite, bht. f.i.l. d52790/3, nourishing care conditioner: 1213520ss4 - aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1' '
Shipping details
Estimated ship dimensions: 3.6 inches length x 2.3 inches width x 6.4 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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$9.99 - $17.99
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4.4 out of 5 stars with 3081 ratings
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3135 reviews
effectiveness: 3.22 out of 5
quality: 3.22 out of 5
value: 3.41 out of 5
55% would recommend
117 recommendations
1 out of 5 stars
2 January, 2026
DID NOT WORK
did not color my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026
(no review title)
Used violet hair dye and it came out chucky red
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
love the color 😍
5 out of 5 stars
25 December, 2025
originally posted on influenster.com
A Forever Favorite
[This review was collected as part of a promotion.] Dark & Lovely Vivacious Red is one of the very first hair dyes I ever used, dating all the way back to my teenage years, and it has truly remained a forever go-to for me. I absolutely love this color because I know every single time I use it, the results will be vibrant, bold, and beautiful, while still leaving my hair perfectly conditioned. The color payoff is always consistent, rich, and eye-catching, which is why I continue to trust it years later. The application process is also incredibly easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I highly recommend, especially for anyone looking for a gorgeous red shade or for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results.
4 out of 5 stars
24 December, 2025
originally posted on influenster.com
Bold Color That Lasts
[This review was collected as part of a promotion.] Vivacious Red delivered rich, vibrant color with shine that didn’t fade quickly. Hair felt soft, moisturized, and healthy after coloring—no dryness, no dull finish.
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
2 out of 5 stars
8 December, 2025
originally posted on influenster.com
Not worth it
[This review was collected as part of a promotion.] This dye did not change my hair color at all. My hair is jet black but I barely saw any color change. I would not buy this with my own money. I know of other hair colors that actually change jet black hair.
1 reply from LeCare team - 25 days ago
Hi jamesiam3_41211! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red. We appreciate you sharing that it was not a fit for your hair type! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
4 out of 5 stars
25 November, 2025
originally posted on influenster.com
Great color
[This review was collected as part of a promotion.] It worked very well, fading is standard. Left my hair looking good and moisturized. The packaging is great nothing like I’ve ever seen. I had no issues using it no irritation , I don’t have sensitive scalp or allergies. The color is very pretty.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Dark & Lovely
[This review was collected as part of a promotion.] I received this product for free from Influenster and Dark & Lovely in exchange for my honest review. I want to say I am AMAZED at the results. I have dark hair and this lifted beautifully. I have to say that this hair color works better than the other products out there. @influenster #complimentary @darkandlovely #darkandlovely #villainera #stepintoyourvillainera
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Perfect shade of red for fall without bleaching 🍁
[This review was collected as part of a promotion.] I absolutely love the reddish brown color! This hair coloring kit was very easy to use. The instructions were clear on how to mix and apply the products, so the hair dyeing process went by quickly. It did not have an overpowering chemical smell plus the moisture mask left my hair healthy and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Perfect black, no mess
Stays a decent length of time, a beautiful black. No complaints on my natural hair.