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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
ColorV38 Violet Noir
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Feria Is Multi-Faceted Permanent Purple Hair Color: Known for shimmering color and edgy colors, Feria permanent purple hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Purple Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Form: Gel
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 17457614
UPC: 071249317235
Item Number (DPCI): 063-01-0410
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1107535: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, polyquaternium-6, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, 4-amino-2-hydroxytoluene, m-aminophenol, 2-methyl-5-hydroxyethylaminophenol, ammonium thiolactate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d43841/2, colour booster 437695: aqua/water, basic red 51, sodium chloride f.i.l. # d14132/14, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, cl 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7, conditioning shampoo 1084487 a: aqua/water, disodium cocoamphodipropionate, sodium lauryl sulfate, ppg-5-ceteth-10 phosphate, phosphoric acid, ppg-12-peg-50 lanolin, glycol distearate, polyquaternium-10, hexylene glycol, sodium benzoate, fragrance, tartaric acid, peg-55 propylene glycol oleate, salicylic acid, propylene glycol f.i.l. # d43589/4' '
Shipping details
Estimated ship dimensions: 6.7717 inches length x 3.7008 inches width x 2.7559 inches height
Estimated ship weight: 0.64 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.5 out of 5 stars with 1301 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5457 reviews
effectiveness: 2.89 out of 5
quality: 3.03 out of 5
value: 2.86 out of 5
46% would recommend
574 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Very Dissapointed!!!
Did not work at all. It was a waste of money. Just left my hair all ashy. Now I have to repair the color.
5 out of 5 stars
3 January, 2026
originally posted on lorealparisusa.com
Why is it discontinued
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
Chocolate brown-dont do it!!!!
This toner is dark ash, if you’ve transitioned to gray hair, don’t do it. It won’t work like the picture on box. This deposits dark chocolate/red brown color. Had to have a professional color removal done
1 out of 5 stars
28 December, 2025Verified purchase
(no review title)
Didn’t change my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
DO NOT BUY THIS PRODUCT
Do not buy this. I purchased the deep brown espresso and the results are awful. My roots are orange. My hair was dark brown and I was just touching up my roots. I’m going to have to put a bag over my head to go get a new box tomorrow.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025Verified purchase
(no review title)
dye continously runs out everytime my hair gets wet, and hasnt lasted
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello Gab! We are truly sorry to hear that you've had this experience with our Feria High Intensity Shimmering Color Power Red in R48 Intense Deep Auburn. It's certainly disappointing when a vibrant shade, especially one as beautiful as Intense Deep Auburn, doesn't meet expectations for longevity and continues to run. We understand your frustration, and we want to assure you that this is not the typical experience we aim for with our Feria colors, which are designed for shimmering, long-lasting results. However, it's true that vibrant red and auburn shades, while stunning, can sometimes be more challenging to maintain than other colors due to the nature of red pigments. These pigments can be prone to leaching, especially in the initial washes after coloring, and factors such as hair porosity, water temperature, and the frequency of washing can all influence how long the color holds. We appreciate you bringing this to our attention, as feedback like yours is invaluable for us to continue improving our products and ensuring they deliver the beautiful, enduring color that L'Oréal Paris is known for.
4 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
I got chocolate cherry and it's not as dark as I would have liked it... my regular hair color is dark brown so Not sure what happened. still looks okay though.
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Dying to show off.
I would recommend this color to a friend. I got the French coffee, since it's winter, I chose to go with something warmer. I normally buy the irdence brown, but cold colors don't cover greys, which, reading these reviews, I think that lack of knowledge is a problem for a lot of people. French is a perfect color.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
(no review title)
Beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025
(no review title)
I have been using this brand of hair dye since I can remember, I even use to use it when they sold the wild ombre sets with the brush. I always swear by this brand, and I’ve always had my hair turn out lovely.
5 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
(no review title)
cherry cola
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
(no review title)
I wish I could write a zero star review, they sent me an empty box!!! With nothing in it!
1 out of 5 stars
30 November, 2025Verified purchase
Gave me hot roots
It claimed to be med brown with green tones so it should have covered the red in my hair. It in fact gave me copper hot roots. I don’t recommend
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there, Bear! We appreciate you taking the time to reach out about our Feria Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025
Horrible hair dye.
Horrible horrible. Burned part of my scalp. My hair felt in big chunks. Left my hair a big messed. They should take this product off the market.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there, A! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
27 November, 2025Verified purchase
(no review title)
Love this color
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
Terrible color
Terrible color!!! Says it’s “French roast” but looks bright auburn.. Turned my roots a bright orange/red. I use this brand all the time and just needed to touch up roots. Chose a lighter color than usual just try and instantly regretted it.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Ashlee! We are truly sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color in 45 Deep Bronzed Brown, and we understand your significant disappointment that the shade resulted in a bright orange/red tone, particularly on your roots, rather than the deep bronzed brown you anticipated. We know how frustrating it can be when a trusted product, especially for a routine root touch-up, delivers an unexpected color outcome. While our Feria line is crafted to provide shimmering, multi-faceted color, the final shade can sometimes be influenced by your hair's unique underlying pigments or previous color applications. We sincerely regret that this lighter shade did not provide the beautiful result you were hoping for this time, and we genuinely appreciate you sharing your candid feedback with us.
5 out of 5 stars
19 November, 2025Verified purchase
Hair
Loves it
5 out of 5 stars
19 November, 2025
originally posted on lorealparisusa.com
Love Feria Smokey Pink #P2
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
1 out of 5 stars
14 November, 2025
originally posted on lorealparisusa.com
Don’t do this color
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
1 reply from LeCare team - 1 month ago
Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
13 November, 2025
originally posted on lorealparisusa.com
Great shine and multifaceted color
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.