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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

$12.99 ($2.06/fluid ounce)

Color21 Starry Night
  • 21 Starry Night
  • 36 Chocolate Cherry
  • 40 Espresso
  • 45 French Roast
  • 50 Medium Brown
  • 60 Crystal Brown
  • B61 Downtown Brown
  • M32 Violet Soft Black
  • R48 Red Velvet
  • R57 Cherry Crush
  • 521 Cool Amethyst
  • V38 Violet Noir
  • 20 Black Leather
  • V48 Power Violet
  • Tropical Teal
  • S1 Smokey Silver
  • P2 Smokey Pink
  • 82 Light Rose Blonde
  • 42 Deep Reddish Brown
  • 26 Black Cherry
  • 65 Honey Brown

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7' '

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 2 years ago
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 2 months ago
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 3 months ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 4 months ago
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 6 months ago
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 7 months ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 4 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 1 year ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 1 year ago
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 2 years ago
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 3 years ago
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Related Categories

Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 5461 reviews
    effectiveness: 2.89 out of 5
    quality: 3.04 out of 5
    value: 2.86 out of 5
    46% would recommend
    575 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 January, 2026Verified purchase

    cherry cola color is more red

    it has a very strong smell. easy to use, but the color on my brown hair didn't turn out like the box. it is too red.
    blackietoy
    effectiveness: 3 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 January, 2026Verified purchase

    Very Dissapointed!!!

    Did not work at all. It was a waste of money. Just left my hair all ashy. Now I have to repair the color.
    ghdz
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2026
    originally posted on lorealparisusa.com
    Image

    Why is it discontinued

    This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
    Bluehair oldlady
    Did you find this review helpful?
    3 out of 5 stars
    29 December, 2025
    originally posted on influenster.com
    Image

    Color didn’t work for me unfortunately too red!

    [This review was collected as part of a promotion.] Unfortunately this came out too red on my hair. I only did a small piece before trying the whole thing and thankfully I did. I don’t know how it would feel on the scalp because of that, but the instructions were easy and the coverage was good! It was just the color for me.
    camrynn15_7873
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 December, 2025Verified purchase

    Chocolate brown-dont do it!!!!

    This toner is dark ash, if you’ve transitioned to gray hair, don’t do it. It won’t work like the picture on box. This deposits dark chocolate/red brown color. Had to have a professional color removal done
    Mimi
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 December, 2025Verified purchase

    (no review title)

    Didn’t change my hair at all
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi Raquel. We are sorry to hear that you didn't achieve any results with our L'Oreal Paris Feria Permanent Hair Color - 65 Honey Brown. For assistance we can be reached @800-631-7358 M-F 9am to 5pm EST and refer to case# 44592886. Please have the product with you when calling.
    Raquel
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 December, 2025Verified purchase

    DO NOT BUY THIS PRODUCT

    Do not buy this. I purchased the deep brown espresso and the results are awful. My roots are orange. My hair was dark brown and I was just touching up my roots. I’m going to have to put a bag over my head to go get a new box tomorrow.
    Amy
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 December, 2025Verified purchase

    (no review title)

    dye continously runs out everytime my hair gets wet, and hasnt lasted
    1 reply from L'OrealParisProductExpert team - 17 days ago
    Hello Gab! We are truly sorry to hear that you've had this experience with our Feria High Intensity Shimmering Color Power Red in R48 Intense Deep Auburn. It's certainly disappointing when a vibrant shade, especially one as beautiful as Intense Deep Auburn, doesn't meet expectations for longevity and continues to run. We understand your frustration, and we want to assure you that this is not the typical experience we aim for with our Feria colors, which are designed for shimmering, long-lasting results. However, it's true that vibrant red and auburn shades, while stunning, can sometimes be more challenging to maintain than other colors due to the nature of red pigments. These pigments can be prone to leaching, especially in the initial washes after coloring, and factors such as hair porosity, water temperature, and the frequency of washing can all influence how long the color holds. We appreciate you bringing this to our attention, as feedback like yours is invaluable for us to continue improving our products and ensuring they deliver the beautiful, enduring color that L'Oréal Paris is known for.
    Gab
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 December, 2025Verified purchase

    (no review title)

    I got chocolate cherry and it's not as dark as I would have liked it... my regular hair color is dark brown so Not sure what happened. still looks okay though.
    Stephanie
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase

    Dying to show off.

    I would recommend this color to a friend. I got the French coffee, since it's winter, I chose to go with something warmer. I normally buy the irdence brown, but cold colors don't cover greys, which, reading these reviews, I think that lack of knowledge is a problem for a lot of people. French is a perfect color.
    DogMom
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 December, 2025Verified purchase

    (no review title)

    Beautiful color
    Lindsay
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025

    (no review title)

    I have been using this brand of hair dye since I can remember, I even use to use it when they sold the wild ombre sets with the brush. I always swear by this brand, and I’ve always had my hair turn out lovely.
    Grace
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 December, 2025Verified purchase

    (no review title)

    cherry cola
    yvette
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 December, 2025Verified purchase

    (no review title)

    I wish I could write a zero star review, they sent me an empty box!!! With nothing in it!
    Good for my baby
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    30 November, 2025Verified purchase

    Gave me hot roots

    It claimed to be med brown with green tones so it should have covered the red in my hair. It in fact gave me copper hot roots. I don’t recommend
    1 reply from L'OrealParisProductExpert team - 25 days ago
    Hi there, Bear! We appreciate you taking the time to reach out about our Feria Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Bear
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 November, 2025

    Horrible hair dye.

    Horrible horrible. Burned part of my scalp. My hair felt in big chunks. Left my hair a big messed. They should take this product off the market.
    1 reply from L'OrealParisProductExpert team - 25 days ago
    Hi there, A! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    A
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 November, 2025Verified purchase

    (no review title)

    Love this color
    Olga
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 November, 2025Verified purchase

    Terrible color

    Terrible color!!! Says it’s “French roast” but looks bright auburn.. Turned my roots a bright orange/red. I use this brand all the time and just needed to touch up roots. Chose a lighter color than usual just try and instantly regretted it.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello Ashlee! We are truly sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color in 45 Deep Bronzed Brown, and we understand your significant disappointment that the shade resulted in a bright orange/red tone, particularly on your roots, rather than the deep bronzed brown you anticipated. We know how frustrating it can be when a trusted product, especially for a routine root touch-up, delivers an unexpected color outcome. While our Feria line is crafted to provide shimmering, multi-faceted color, the final shade can sometimes be influenced by your hair's unique underlying pigments or previous color applications. We sincerely regret that this lighter shade did not provide the beautiful result you were hoping for this time, and we genuinely appreciate you sharing your candid feedback with us.
    Ashlee
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    19 November, 2025Verified purchase

    Hair

    Loves it
    Jackie
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2025
    originally posted on lorealparisusa.com
    Image

    Love Feria Smokey Pink #P2

    I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
    Kate
    1 guest found this review helpful. Did you?

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