Sponsored
Soft & Strong Toilet Paper - up&up™
Only at target
$14.49 ($0.21/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20645 reviews
quality: 3.55 out of 5
softness: 3.5 out of 5
thickness: 3.48 out of 5
value: 3.68 out of 5
62% would recommend
1769 recommendations
4 out of 5 stars
4 January, 2026Verified purchase
(no review title)
It's soft and also thin
3 out of 5 stars
3 January, 2026Verified purchase
(no review title)
They tear easily the way they are layered in the packaging. Making them perforated would be better
5 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
(no review title)
thick paper, best type to purchase
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Dusty, clumpy, messy, thin
It’s thin. The more you unroll a roll, the more it starts to fall apart. Clumps of tissue are between the layers that just fall to the floor. Dust gets all over the bathroom and it’s just gross. What’s are the clumps of tissue supposed to help with? It’s so weird. I won’t buy this again.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
It is very good quality
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
Really nice and soft butt paper
You are essentially getting namebrand quality for about 40% less with this butt paper. If you catch targets Spend $50, get a $15 gift card, it makes it an even better deal. The paper actually does have, not just advertised to, quilted texture that feels substantial. The roll lasts fairly long which is nice and the softness makes my rear happy.
1 out of 5 stars
3 January, 2026Verified purchase
(no review title)
Horrible it was flaking everywhere won’t buy this again.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
Better than Scott!
I used to use Scott toilet paper and only Scott toilet paper (well except during Covid, but desperate times...). But they must have changed their ingredients because it has become so thin and unusable now and I would end up using much more squares than ever! Wasted so much money and went through rolls so fast! I've been spending good money left and right in a hunt to find my new toilet paper brand without success until my sister recommended this up and up brand. Really? A generic is going to beat the more expensive brands??? Well, I was surprised!! This has become my new go-to! Thin enough that it isn't clogging my toilet, soft enough that I don't feel like I'm in a public restroom, strong enough that it keeps a barrier where it needs to be (ahem, you know what I'm talking about). Reminds me of the way Scott used to be, and much cheaper than most other brands out there that I've been trying. If you're looking for thick, soft (sometimes pronounced "linty"), wipe your bottom with a cloud toilet paper, this ain't it. But if you want strong, clean, thank-God-I-don't-have-to-worry-about-my-fingers-bursting-through-the-paper-again toilet paper, give this a shot! And then buy yourself a nice Starbucks drink with your Target drive through order with the money you just saved switching.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
Worst TP ever
Tears too easily can’t get a roll started without having a million pieces of tp on the floor
3 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
shrinkflation hits your toilet paper
this is the first time each roll easily dropped down my toilet paper holder. I used to have to gently force all of them down the cylinder. Dropped right down without any resistance.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
Great value and pricing
4 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
Go to for target brand
Good toilet paper just doesn’t last too long
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
Best tp
Love this it’s good quality and my favorite
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
(no review title)
I like the product and the price.
5 out of 5 stars
21 December, 2025
(no review title)
Good
1 out of 5 stars
20 December, 2025Verified purchase
Concerning -
Concerning
5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Good quality.
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
good price and service was on point
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Change in Quality
I’ve always purchased my toilet tissue from Target, but recently I’ve notice the quality has changed and not for the better. The tissue is much harsher. What happened to the softness? Unfortunately, I will have to purchase elsewhere.
1 out of 5 stars
10 December, 2025Verified purchase
(no review title)
Neither soft nor strong.