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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - up&up™

$26.99 ($0.37/100 count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 21.04 inches length x 15.72 inches width x 10.48 inches height
Estimated ship weight: 7.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 9 months ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 3 months ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 7 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 6 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 7 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 7 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 5 months ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 5 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 5 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 7 months ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 9 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 1 year ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 7 months ago
  • A: The next text time ! Z

    submitted byY - 1 year ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 1 year ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 7 months ago

Q: What is the ply count of this toilet paper?

submitted by AI Shopping Assistant - 3 months ago
  • A: This toilet paper is 2-ply, offering a softer feel and strong cleaning.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this toilet paper safe for septic systems?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, this toilet paper is septic-safe and won't clog your pipes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How many sheets are there per roll?

submitted by AI Shopping Assistant - 3 months ago
  • A: Each roll contains 264 sheets, providing ample usage before needing replacement.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Are the materials used environmentally friendly?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the materials are sourced from sustainably maintained forests and controlled sources.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the health facts of this toilet paper?

submitted by AI Shopping Assistant - 3 months ago
  • A: The toilet paper is non-toxic, dye-free, and has no added fragrance.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this environmentally friendly?

submitted by Erin82 - 4 months ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 4 months ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 1 year ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 1 year ago
    Target staff support

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Guests are saying

The recent reviews highlight a significant decline in the quality of this toilet paper, with many guests expressing disappointment over its thinner texture and reduced absorbency compared to previous versions. While some guests appreciate its affordability and softness, the overall sentiment leans towards dissatisfaction due to the changes in product quality. Guests are seeking a return to the previous formulation that offered better durability and comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5267 reviews
    quality: 3.5 out of 5
    softness: 3.7 out of 5
    thickness: 3.69 out of 5
    value: 3.48 out of 5
    61% would recommend
    939 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 January, 2026Verified purchase

    What hapoened to the quality???

    What happened??? I have been getting this same toilet paper for 4-5 years and it has maintained the same good quality. I just bought some in December 2025 and you can tell the quality is so bad now. It’s super thin, literally sounds like paper when ripping it. Not soft at all. Super upset!
    Rachael
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 January, 2026Verified purchase

    Lost my business

    Been buying this for years because of the quality. Thin paper, roll size is down by 40%ish. I will be definitely looking for a new brand elsewhere. Just raise the prices, you are anyway, instead of throwing cheap stuff at us.
    Shopper
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 January, 2026Verified purchase

    Not the same quality anymore

    I've been using this toilet paper fpr years. I thought I bought the wrong variety this time, but upon checking my purchase history and seeing recent reviews from other customers, I realized I did buy the correct item. The quality is just not there any more. I now get paper residue on me all the time, not noticeable until I get in the shower. The toilet paper feels thinner too. I have no reason to ever buy this variety again. I'm annoyed that I have to look for a replacement now.
    Nancy
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 December, 2025Verified purchase

    not good anymore

    This was our favorite go-to for years. They changed the quality recently and we are needing to find a new toilet paper. 2 stars because it could be worse, but not by much.
    Morgan
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    27 December, 2025Verified purchase

    Bleeds ouch! Worse than dollar tree

    If I can give this 0 star I would. I’ve been using this brand for years, quality was good until this new batch since tariff, new packaging also. Maybe like 30% less. Super scratchy, my skin bleeds. Terrible. You’ve been warned. Buy something else. Attaching pic, new on top old bottom
    Missing parts
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    23 December, 2025Verified purchase

    Not as good as used to be

    I’ve been using this paper for years. It was actually our favorite no matter the price. Yet since the rebrand I find it thinner and not as nice as it used to be. Think it’s time to go back to Charming or Cottonelle. Whoever took over your private label TP definitely not as good.
    Frmnyc
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 December, 2025Verified purchase

    Not Soft

    Not soft at all. Really scratchy. I remember the “red” Target brand bathroom tissue and this is not the same at all. Bummer.
    MeowTarget
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 December, 2025Verified purchase

    Completely changed

    I bought this regularly for years. I thought I got a bad batch recently, but after reading other reviews it looks like they changed the product. It’s now rough, thin, not good. I will not be purchasing again. I could have just gotten cheap toilet paper somewhere because this is even worse yet more expensive!
    Shopper5790
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 December, 2025Verified purchase

    (no review title)

    Has been using this for over 8 years. These are not the same as they once were. Rolls are a fraction of the size, paper is thin, hard and of terrible quality now. Super disappointing!
    Kate
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025Verified purchase

    (no review title)

    My favorite paper towels. You get the best value and I love the “choose your size” option. Definitely gets the job done
    Mariah
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 December, 2025Verified purchase

    Poor quality

    Really disappointed in the quality for the price. Could've bought name brand for cheaper with coupons
    Tara
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase

    (no review title)

    Toilet paper, store brand. Descent product.
    Virginia
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 December, 2025Verified purchase

    Do not buy!

    Used to be thick and soft. Now it is paper thin and horrible quality. Do not recommend.
    msharp
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 December, 2025Verified purchase

    Ultra thin

    Saving money is not worth dealing with toilet paper this thin. Not strong at all.
    Disappointed
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    (no review title)

    We’ve used and loved this for years but the quality has drastically changed… for the worse. Will not buy again.
    SS
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    (no review title)

    Target must have switched manufacturers. The feel and quality is not as good as the previous 30 pack I purchased. It's just ok now. Will not recommend anymore as being comparable to Charmin
    Dale
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2025Verified purchase

    I've been getting this for the last 4 years............it was amazing toilet paper for the size, quality & price. As usual they change it & now it socks. smaller size, bad quality not worth buying.

    Used to be good/smaller
    Victoria
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2025Verified purchase

    NO LONGER GOING TO BUY!

    Why on earth have you made this once great toilet paper so thin and in such small rolls now?! And you’ve kept the price the same!! What a shame. It now sucks and I won’t buy it until you fix it and put it back to what it once was: nice, thick, large rolls, at an affordable price!
    curlygirl
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 December, 2025Verified purchase

    Quality got flushed.

    Shrinkflation hit, should’ve read recent reviews when restocking. The roll is smaller, the texture is rough compared to prior, and the sheet is thinner. No longer a great product or value.
    Targetholic TC
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 December, 2025

    Amazingly bad TP !

    I can't believe Target actually put their name on this truly wretched toilet paper. Everything about it is just plain bad. I will never buy and target brand TP again. Where is your quality control? You blew it Target !
    Bruno
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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