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$15.89 ($1.32/100 count) reg $15.99
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About this item
Highlights
- Packaging may vary. Same trusted quality
- Absorbent, multipurpose paper towel rolls ensure fuss-free and quick cleanups
- 2-ply paper towels leave countertops sparkling clean
- Make-A-Size feature allows you to tear off exactly the amount you need
- 100% Satisfaction Guaranteed
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
The Make-A-Size Paper Towels from up&up™ are essential for your cleaning needs at home. Sturdy and absorbent, these paper towel rolls handle the toughest of stains in one single swipe, making cleanups a breeze. Crafted with a textured pattern, these paper towels leave countertops sparkling clean and add decorative appeal to your counter when not in use. These versatile paper towels get rid of dirt, grime and spills from your kitchen to your bathroom counters, and the make-a-size feature allows you to tear off exactly the amount you need to minimize waste and get the job done.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 150
Disposability: Do not flush
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 8 Rolls
Features: Make-A-Size
TCIN: 79727133
UPC: 013100302424
Item Number (DPCI): 253-03-0282
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: PAPER TOWELS ARE NOT RECOMMENDED FOR USE IN MICROWAVES, CONVENTIONAL OVENS OR ON STOVETOPS. FOLLOW PRECAUTIONS IN MICROWAVE OWNER'S MANUAL. IF A FIRE STARTS, TURN MICROWAVE OFF AND LEAVE DOOR CLOSED.Shipping details
Estimated ship dimensions: 23.5 inches length x 12.6 inches width x 11.2 inches height
Estimated ship weight: 6.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These paper towels are highly regarded for their excellent absorbency, durability, and value, making them a favorite among guests. Many appreciate the large roll size and the option to select smaller sheets, which helps reduce waste. While some guests have noted inconsistencies in quality and recent price increases, the overall sentiment remains positive, with many stating they would choose these over more expensive brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 24013 reviews
absorbency: 4.62 out of 5
quality: 4.55 out of 5
softness: 4.2 out of 5
strength: 4.58 out of 5
value: 4.53 out of 5
86% would recommend
2942 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
Great product!
Awesome quality paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
(no review title)
good but
4 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
Not bad, but not the best
The Up & Up brand paper towels are not bad, but also not the best. I’ve been purchasing them for a few years now and have noticed a slight change in the quality, however, the price continues to increase. I compared this brand to a leading well known brand and I’ve noticed a difference in the thickness (leading well known brand is thicker). However the Up & Up brand is much better than most—thicker and normal sized. I have send less expensive brands that are extremely thin and slightly smaller than your average paper towel sheet. Overall this brand isn’t bad, but I do think it’s slightly overpriced based on the quality.
4 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2026Verified purchase
love these papertowels. just 4 stars because i was charged 2 instead of 1 which was an inconvenience of having to come back and you knw what happens when you go back to Target, you buy more stuff 😅
cashier charged me for 2
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
The best
The best paper towels. Last my family a long time and thick and absobant
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
Great price, great product.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase
Shrinkflation!
I’ve used these for years but the last two times I bought them I noticed the quality has gone down. One pack would not tear easily. The next pack seems to be short - literally the rolls are slightly shorter than they used to be so now they don’t stay in my power towel holder.
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Convenient and Reliable Paper Towels
I really like the up&up Make-A-Size Paper Towels. The smaller sheets are convenient, and they’re strong and absorbent for everyday messes. They work well and are a great value.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Why increase the price?
$1.50 price increase. Why?
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
The best paper towel on the market at a fair price.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
Such great quality for the price! These paper towels are strong and can pick up a mess.
5 out of 5 stars
3 January, 2026Verified purchase
(no review title)
Love the quality of these!
5 out of 5 stars
3 January, 2026Verified purchase
(no review title)
Good quality
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
What happened to these towels
What happened to this product? It used to be great. They are now among the worst paper towels that I have ever used. I will not buy them again.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
Pleasently surprised for store brAnd
I’m always skeptical when I have to buy store brand items but these were a win! These are definitely high quality for paper towel and a little cheaper than any name brand. Definitely will buy again and recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Horrible paper towels avoid at all costs
What has happened to the quality of these paper towels? They were my preferred choice, comparable to name-brand products, and lasted twice as long, but now they seem to be subpar, thin, rough, and possibly smaller. I can see why no one was buying them
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
(no review title)
Just as good as the name brands but at a value cost.
5 out of 5 stars
2 January, 2026Verified purchase
Great deal
Love these paper towels. They are my go-to when purchasing paper products. Thick, absorbent and great value!
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
(no review title)
Do the job!
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
Great absorbing paper towels
I bought these on a whim (a 2pk) and loved them and this is my second purchase (bigger pack). These are comparable to the name brand we’ve been using (bounty) if not better, for a little better price. Thick luxurious texture, extra absorbing and I love the pick a size size of them.