Sponsored
Prequel Urea Moisturizer - 13.5 fl oz
$21.99 ($1.63/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Helps soften, smooth, and moisturize
- Improves dry, rough, flaky, and uneven texture
- Silky, mid-weight texture absorbs easily
- Non-Greasy
- Fragrance-Free
- Hypoallergenic
- Allergy-Tested
- Non-Comedogenic
- Suitable for All Skin Types
- Safe for Sensitive Skin
- Safe for Eczema Prone Skin
- Dermatologist-Developed
- Dermatologist-Tested
Description
CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.
To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.
To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.' '
Allergens & Warnings:
CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.Shipping details
Estimated ship dimensions: 2.39 inches length x 2.46 inches width x 7.44 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you use this in the AM and PM every single day?
submitted by bb - 8 months ago
A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.
submitted byElizabeth - 7 months agoA: We recommend starting by applying a few times a week and build until daily use.
submitted byPrequel - 8 months agoBrand expert
Q: Can you use this on your face along with a retinol serum?
submitted by linam - 11 months ago
A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.
submitted byElizabeth - 7 months agoA: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.
submitted byPrequel - 11 months agoBrand expert
Q: Is this exfoliating?
submitted by Ms1124 - 11 days ago
A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.
submitted byPrequel - 10 days agoBrand expert
Q: What is the main ingredient in this moisturizer?
submitted by AI Shopping Assistant - 3 months ago
A: The main ingredient in this moisturizer is 10% pure urea, which helps hydrate the skin.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can this moisturizer be used on both face and body?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, this urea lotion is designed for use on both the face and body.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What additional ingredients help improve skin texture?
submitted by AI Shopping Assistant - 3 months ago
A: Shea butter, glycerin, and niacinamide are included to smooth and tone the skin.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this moisturizer suitable for sensitive skin?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, this moisturizer is safe for sensitive skin and has been dermatologist-tested.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Does this moisturizer contain any fragrance?
submitted by AI Shopping Assistant - 3 months ago
A: No, this moisturizer is fragrance-free, making it suitable for those sensitive to scents.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this good for oily skin
submitted by Lesat - 3 months ago
A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!
submitted byPrequel - 3 months agoBrand expert
Q: Does this address keratosis pilaris skin concerns?
submitted by Anonymous - 5 months ago
A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!
submitted byPrequel - 5 months agoBrand expert
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Guests are saying
This moisturizer has garnered positive feedback for its lightweight and hydrating properties, making it suitable for various skin types. Guests appreciate its ability to absorb quickly without leaving a greasy residue, providing a soft and smooth finish. While some have experienced issues with pilling and irritation, many find it effective for daily use on both face and body, especially for dry and sensitive skin. Its formulation, which includes urea, is praised for improving skin texture and hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 738 reviews
70% would recommend
50 recommendations
5 out of 5 stars
27 December, 2025
originally posted on Prequel
Great body lotion
I bought this lotion 3 mo the ago and I love it! I love the way it does not have a perfumed smell. It is good for a woman or man. It keeps me moisturized all day
5 out of 5 stars
26 December, 2025
originally posted on Prequel
Face & Body
I was so glad when a friend shared this with me because now it’s my favorite. Smooth creamy but not greasy. Quickly absorbed so I can put on makeup shortly after. Great for body too. I like that it has a good rating for clean ingredients for the environment and our skin.
1 out of 5 stars
25 December, 2025
originally posted on Prequel
BURNS
This burned my face and hands so bad. Hours later I’m still red from it. This claims to be safe for sensitive skin and it’s clearly not.
5 out of 5 stars
21 December, 2025
originally posted on Prequel
Try this wonderful lotion!
I left a negative review of the Prequel tinted mineral sunscreen so I thought I better leave a positive review of a Prequel product I LOVE! I tried this on a whim and am so glad I did. I use it mostly as a body lotion and it leaves my skin feeling to soft and moisturized. I always rub extra on my neck and upper chest just before bed and when I get up, that area feels incredibly soft and nourished. This is a repeat purchase now for me and I can't believe I'm writing a review for a lotion...it's that good! The Urea smell is a bit strong at first (I have a very sensitive nose), but it does fade quickly.
5 out of 5 stars
20 December, 2025
originally posted on Prequel
Very and feels really nice on my skin.
Like this so much it will become a staple. I think Prequel has so many great products I will switch over to this line permanently. This is very moisturizing and I have some of the dryest skin possible. I'm older and live in an extremely dry environment and it's difficult to find a product that doesn't just dry out on my skin and never feel moisturized. This solved the problem.
5 out of 5 stars
19 December, 2025
originally posted on Prequel
Best!
The best everyday moisturizer! I use this day and night on my face and body. It sinks right in and leaves you feeling so soft!
5 out of 5 stars
17 December, 2025
originally posted on Prequel
Mrs Derm suggested and I listened
Best ever me Derm suggested it and she’s never wrong
5 out of 5 stars
16 December, 2025
originally posted on Prequel
Must Have for Dry Crepey Skin
Please do not stop making this!!! Also needs to be added to the Dry Skin Edit! Nothing else has worked so well on my dry skin (face & body!) as this elegant moisturizer! It works well under makeup and with sunscreen. It has actually improved my skin, not superficially, but deep down. I will be a customer for life based on this product alone but looking forward to trying more prequel products as I cycle through my current skin care products.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025
Great for body!
This makes an amazing body lotion! Have not tried on my face but works wonders for the body. Makes skin very soft!
5 out of 5 stars
16 December, 2025
originally posted on Prequel
Game changer. Get yourself some.
This is a game changer! My bumpy skin is so soft and the bumps have just about went away. My husband even uses it and likes it. I can not get over how much I love this.
3 out of 5 stars
13 December, 2025Verified purchase
Moisturizing but smells kinda gross
I know this is fragrance free but… maybe it shouldn’t be?! Do NOT smell your skin right after applying.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025
(no review title)
Love how it feels so hydrating
5 out of 5 stars
11 December, 2025
originally posted on Prequel
Favorite lightweight lotion
I've gone through 3 bottles of this and ive got two more going right now. Beautiful lightweight lotion that sinks in nicely . Keeps my skin moisturized all day
5 out of 5 stars
10 December, 2025
originally posted on Prequel
Try it, you will be hooked
Most remarkable lotion ever. Love applying it. My skin has changed so much. I have re-purchased which is something I can say has not ever happened before with a lotion.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
Works fast
I have sensory issues and I normally hate the feeling of any body moisturizers so I never use them. I got this specifically to apply on the backs of my legs and butt because I have some hyperpigmentation, acne and clogged pores there. It's only been a week of applying and everything is already fading and feeling much more smooth. The consistency is very nice as well. It sinks into the skin and doesn't feel too sticky. Great value as well this big bottle is going to last me months.
5 out of 5 stars
2 December, 2025
originally posted on Prequel
Surprised me.
It really is true that this can be used on face and body. Not greasy, no odor, and smooth feeling on skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
(no review title)
Tried for face it caused fungal acne so I gave it a try for my dry hands and it burned and didn’t moisturize
5 out of 5 stars
24 November, 2025
originally posted on Prequel
Great body lotion
I recently (a week ago) bought this lotion because I have extremely dry skin and I am already seeing a difference. I normally have to use a lotion mixed with an oil to help with flaky, dry skin and sometimes itchy. I am only using as a body lotion and so far it's a keeper.
5 out of 5 stars
24 November, 2025
originally posted on Prequel
Great Winter Moisturizer
I live in the northeast which has very cold and dry winters. This stuff is amazing! I use it when I get out of the shower and slather it on still damp skin and my skin remains moisturized throughout the day. I am postmenopausal with chronically dry skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
(no review title)
does not sink in at all; leaves a slick feeling on skin. not quite greasy but very unpleasant