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Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 2 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 3 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 4 of 4
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 1 of 4

Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form

$21.99 ($1.63/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Helps soften, smooth, and moisturize
  • Improves dry, rough, flaky, and uneven texture
  • Silky, mid-weight texture absorbs easily
  • Non-Greasy
  • Fragrance-Free
  • Hypoallergenic
  • Allergy-Tested
  • Non-Comedogenic
  • Suitable for All Skin Types
  • Safe for Sensitive Skin
  • Safe for Eczema Prone Skin
  • Dermatologist-Developed
  • Dermatologist-Tested

Description

CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.

To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.

Shipping details

Estimated ship dimensions: 2.6 inches length x 2.72 inches width x 7.32 inches height
Estimated ship weight: 1.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this in the AM and PM every single day?

submitted by bb - 1 year ago
  • A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.

    submitted byElizabeth - 1 year ago
  • A: We recommend starting by applying a few times a week and build until daily use.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Can you use this on your face along with a retinol serum?

submitted by linam - 1 year ago
  • A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.

    submitted byElizabeth - 1 year ago
  • A: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.

    submitted byPrequel - 1 year ago
    Brand expert

Q: What are the key ingredients in the formula?

submitted by AI Shopping Assistant - 3 months ago
  • A: The formula includes 10% pure urea, shea butter, glycerin, and niacinamide for optimal hydration.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this moisturizer have any fragrance?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, the moisturizer is fragrance-free, making it suitable for sensitive individuals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is hypoallergenic and safe for sensitive skin, including those prone to eczema.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should I apply this moisturizer?

submitted by AI Shopping Assistant - 3 months ago
  • A: Apply liberally to clean, dry skin and massage until fully absorbed.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin concerns does this moisturizer address?

submitted by AI Shopping Assistant - 3 months ago
  • A: It addresses dry, rough, flaky, and uneven skin texture, providing hydration and nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this exfoliating?

submitted by Ms1124 - 5 months ago
  • A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.

    submitted byPrequel - 5 months ago
    Brand expert

Q: Is this good for oily skin

submitted by Lesat - 8 months ago
  • A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!

    submitted byPrequel - 8 months ago
    Brand expert

Q: Does this address keratosis pilaris skin concerns?

submitted by Anonymous - 10 months ago
  • A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!

    submitted byPrequel - 10 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This moisturizer has garnered positive feedback for its lightweight texture and effective hydration, making it suitable for both face and body use. Guests appreciate its ability to improve skin texture, leaving it soft and smooth without a greasy feel. While some have noted a strong initial scent, many find that it dissipates quickly. Overall, it is praised for its moisturizing properties and is considered a staple in many skincare routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 820 reviews
    64% would recommend
    77 recommendations
    5 out of 5 stars
    13 May, 2026
    originally posted on Prequel
    Image

    This lotion is great

    I've had dry skin - particularly on my legs, and when the season change, my whole life. This lotion is amazing. Glycerin is a winner for me; and urea is something I've discovered as a middle-aged adult. Urea is especially great for feet and heels. This lotion keeps my skin hydrated all day, and is gentle and scent-free.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on Prequel
    Image

    Simple straightforward moisturizer that works

    Best lotion over solid repurchase as a daily after shower moisturizer
    Ray D
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase

    Don't Ever Stop Making This!

    I have tried several Prequel items. So far, I’m really happy with all of them. I don’t get the comments on the smell. Maybe it has a stronger scent at first, but I just put it on 10 minutes ago and it has a vague lotion-y scent. Definitely not getting the ammonia scent. But, wow. Using this on my face and body and it is awesome. I put it on my hands before bed and wake up and I can still tell I put it on. My hands are baby soft. Can’t comment yet on if it’s fading some of the age spots I have on my hands (thanks super fair skin), but it has made a huge change in the texture of my skin. No crepiness. Also, it plumps the skin on my face so well. Getting that glass skin effect!! Love, love, love! Please don’t change it!
    Tboz
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    (no review title)

    pills so badly on face.
    rie
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on Prequel
    Image

    Prequel advance

    I love this lotion. Absorbs instantly and feels so smooth. This is my new go to lotion.
    Cathy w
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026Verified purchase

    This stuff works

    Worked as soon as I put it on. This was recommended to me and now I know why. Highly recommend
    VC
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Prequel
    Image

    BEST cream!!

    Love this cream. My legs looked like dry snake skin and nothing I used would help it. I found this cream and no joke with in a day of using it my skin on my legs looked amazing! I don’t even have to use it everyday it literally cured my legs and they are soooo smooth now… always. I love it so much. Best cream ever.
    Mrs.H
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Prequel
    Image

    Crepey skin fix

    This product has helped my crepey skin/hands more than anything I've ever tried, in less than 2 weeks. Product applies and spreads so nicely, absorbs quickly, leaving skin soft and plumped up. Prequel is quickly becoming one of my favorite skincare brands!
    Andie
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Prequel
    Image

    Great Lotion

    I am not sure exactly what is on this lotion but my skin is definitely loving it!
    Edwina
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Prequel
    Image

    As advertised!

    My skin is softer and not as dry. Also I like that I can use it on face/body. Does not have a strong fragrance or a chemical smell. Will likely purchase again!
    Christy W
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026

    Ammonia Lotion

    This lotion smelled strongly of ammonia. Not subtle. Not subjective. It was obvious enough that a target store associate confirmed it when I returned it. Prequel's response was a generic claim that it’s just the “natural scent” of the ingredients, with no effort to investigate. That kind of dismissal is unacceptable. If a product smells like this, it should be taken seriously, not explained away. I would not recommend.
    Alexandra
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on Prequel
    Image

    Hydration, Exfoliation and Smoothness

    Love the results with the urea, niacinamide and shea butter
    Andrea L
    Did you find this review helpful?
    3 out of 5 stars
    19 April, 2026
    originally posted on Prequel
    Image

    A little thin for my skin

    I'm not sure I like this product, it's a little too thin for me and I really don't like the smell!
    Myriam
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on Prequel
    Image

    Love it

    Only lotion I use! It absorbs quickly and well. Great for the KP on my arms.
    LCart
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on Prequel
    Image

    Works great smoothing your skim

    This took care of my bumps on my legs and made my body nice and smooth. Going to get some for my daughter who is having issues with dry rough skin.
    Lulu-belle
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on Prequel
    Image

    Love this product!

    This lotion is far superior to other urea-based exfoliating lotions. It goes on silky smooth and - biggest win - it's not sticky afterwards.
    JM8215
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase

    (no review title)

    Has a strong alcohol smell.
    Chimesea
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2026
    originally posted on Prequel
    Image

    Urea relief.

    I absolutely love this. Makes skin super soft. A must have.
    Pudd
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026Verified purchase

    The best!

    I have been dealing with crepey dry skin on my legs and this has been a game changer. My legs are soft now no more cracking or drying. Highly recommend!
    Heidi
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026
    originally posted on Prequel
    Image

    Great Value for my KP

    Loving this for my KP, won’t eradicate my redness- but creates smooth texture gently- never burns, love the value and size of bottle, every bit as good as more expensive brand brands!
    Kathryn R
    2 guests found this review helpful. Did you?

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