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PATTERN Styling Cream - Ulta Beauty
$29.00 ($1.93/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Provides superior moisture penetration
- Curls and styles stay defined
- Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
- Thick enough to provide hold, but never crunchy
- The perfect weight and buttery texture to help with curl elongation
- Great for 3B-4C hair
- Research Results:
- Clinically proven to promote hair moisture.**
- Clinically proven to curl & style hair for long-lasting definition.**
- Clinically proven to be flexible to prevent breakage.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.
Description
The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin' '
Shipping details
Estimated ship dimensions: 3.48 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This styling cream has garnered positive feedback for its ability to define curls while keeping them soft and moisturized. Guests appreciate its versatility, allowing for various styles from sleek looks to twist outs without the crunchiness often associated with other products. The cream's pleasant scent and effective hydration make it a favorite among those with different hair types, particularly for maintaining healthy curls in humid conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3746 reviews
78% would recommend
19 recommendations
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
4C APPROVED
[This review was collected as part of a promotion.] FINALLY A PRODUCT THAT WORKS ON 4C HAIR!!!!! My product journey has been extensive and exhausting. I've spend so much money over the years trying to find what works for me. I was constantly let down product after product leaving my hair too dry and brittle or tacky/sticky. After using the detangler, styling cream and curl gel combo I have finally found my perfect wash and go. My hair soft, not crunchy, and it's moisturized. I can refresh in the morning with lightly spritzing my hair with water, add a small amount of styling cream, then shake and go. This 4c coily queen is very happy! Thank you to Tracee Ellis Ross for creating a product that works for all!!!
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Amazing!!
[This review was collected as part of a promotion.] The thickness and consistency of this product left my hair soft and very defined with my braid out!
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Great Styling Cream
[This review was collected as part of a promotion.] I love this product for in between washes. It smells good too.
3 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Same as above
[This review was collected as part of a promotion.] I like mixing the styling cream and gel for a like hold. But using the gel by itself makes a bouncer curl
5 out of 5 stars
27 December, 2025
originally posted on PATTERN Beauty
The styling cream makes your
[This review was collected as part of a promotion.] The styling cream makes your hair feel full of moisture. A small amount does wonders. I am impressed with the product.
5 out of 5 stars
26 December, 2025
originally posted on PATTERN Beauty
Obsessed
[This review was collected as part of a promotion.] Love it for doing twist outs on clients. Even though it feels heavier when apply it to the hair the product dries so soft and feel like nothing is in you hair.
5 out of 5 stars
24 December, 2025
originally posted on PATTERN Beauty
Cannot live without!
[This review was collected as part of a promotion.] This with flexi rods overnight is lit! My curls came out so beautiful as a first timer using flexi rods and this style cream! Overwhelmed with gratitude!
5 out of 5 stars
24 December, 2025
originally posted on PATTERN Beauty
Signature product
[This review was collected as part of a promotion.] Does butter keeps my hair moisturized I love the scent
4 out of 5 stars
20 December, 2025
originally posted on PATTERN Beauty
Eh. . .
[This review was collected as part of a promotion.] This product is just ok. Was like other styling creams. I like some of the other Pattern products better than this one.
5 out of 5 stars
18 December, 2025
originally posted on PATTERN Beauty
Styling cream
[This review was collected as part of a promotion.] The product is very good, The product is good although I think that due to the porosity and hair pattern I didn't feel that it defined my curl very well, unless I wasn't applying it in the correct way.
5 out of 5 stars
17 December, 2025
originally posted on PATTERN Beauty
Moisture
[This review was collected as part of a promotion.] My hair has moisture and I love how my curls look. The product last on my hair and I do not always have to reapply.
1 out of 5 stars
15 December, 2025
originally posted on PATTERN Beauty
this is a beautiful product,
[This review was collected as part of a promotion.] this is a beautiful product, but a little too heavy for my lighter thin-stranded hair, BUT, I am sending it to one of my girlfriends who greatly appreciates it because she loves this brand. Other items in your product line work much better for me.
5 out of 5 stars
14 December, 2025
originally posted on PATTERN Beauty
Must try!!!
[This review was collected as part of a promotion.] Works great with the intensive conditioner for those who lack moisture and are wearing their hair in natural protective styles.
5 out of 5 stars
11 December, 2025
originally posted on PATTERN Beauty
Good
[This review was collected as part of a promotion.] Love love loveee curls always appreciate. Very good when I want it out and curly or just to defuse it.
5 out of 5 stars
30 November, 2025
originally posted on PATTERN Beauty
The perfect styling cream
[This review was collected as part of a promotion.] This cream is the perfect balance for a god hold and moisture. I use it for my daughter’s wash and gos, twist out or simply a nice protective style that needs hold/moisture
5 out of 5 stars
24 November, 2025
originally posted on PATTERN Beauty
Love It !
[This review was collected as part of a promotion.] I have a wonderful hair care specialist . We have been in each other's care for over 10 years now, however she uses a different product line. I must admit the product she uses has been good for my hair, however since being introduced to Pattern I can't go back to what was once sufficient for me. Pattern has give my hair new life. I absolutely love the leave-in conditioner and hydrating shampoo. Thank you and keep up the good work,
5 out of 5 stars
24 November, 2025
originally posted on PATTERN Beauty
No stiff curls
[This review was collected as part of a promotion.] I love the way it defines curls without the stiff feeling
5 out of 5 stars
21 November, 2025
originally posted on PATTERN Beauty
Everything, just EVERYTHING is phenomenal
[This review was collected as part of a promotion.] Everything, just EVERYTHING is phenomenal about this product, . . . the smell, the shiny, and the smoothness! I have wanted a product like this my entire life, and you know what? MERRY CHRISTMAS, HAPPY BIRTHDAY, HAPPY KWANZAA/HANNUKAH/NEW YEAR/EASTER and WONDERFUL HUMP DAY & FRIDAY EVE!
5 out of 5 stars
16 November, 2025
originally posted on PATTERN Beauty
Great so far
[This review was collected as part of a promotion.] So far so good. I will need to use more frequently to say for sure
5 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
Perfect !
I hardly ever write reviews for anything unless they are really good and this styling cream is perfect. It keeps my hair moisturised and shiny. No flakes or sticky feeling. Also, it smells so good ! I hope I can get it back home in Paris !