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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz
$15.99 ($1.23/ounce)
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About this item
Highlights
- Simple, Easy-to-Understand Protein Formula – Each scoop provides 24g of high-quality whey protein to help you get more protein post-workout
- Great for Anyone Starting a Fitness Routine – Supports basic goals like supporting muscle strength, helping you get back to your best, faster after workouts — even if you're new to the gym
- Beginner-Friendly & Easy to Mix – add 1 scoop of powder to 6-8 fluid ounces of water or your favorite beverage. Mixes easily using a shaker cup or blended in a smoothie for a protein snack
- 10 Servings in Each Tub with a Scoop Included- try Gold Standard Whey for yourself in this perfect trial size tub or even use as your go-to travel sized protein powder to easily transport in your gym bag
- Anytime Formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- Trusted Brand for Safe, Everyday Use – Optimum Nutrition is the World’s #1 Sports Nutrition Brand (Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data)
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 94306983
UPC: 748927069945
Item Number (DPCI): 094-08-4851
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31 g
Serving Per Container: 10
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium.' '
Allergens & Warnings:
CONTAINS: MILK, SOY.Shipping details
Estimated ship dimensions: 6.7 inches length x 4.25 inches width x 4.25 inches height
Estimated ship weight: 0.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it have red40 inside? Somebody commented it has it but I don't see the bottle say it ??
submitted by Me - 9 months ago
A: Thank you for reaching out to us at Optimum Nutrition. We understand your concern following the U.S. Food and Drug Administration’s decision to no longer allow the use of Red Dye No. 3 in food effective January 2027. However, this ingredient is not used in any Optimum Nutrition products.
submitted byOptimum Nutrition - 9 months agoBrand expert
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Guests are saying
This protein powder is highly praised for its exceptional taste and mixability, making it a favorite among guests for post-workout shakes and baking. Many appreciate the variety of flavors, particularly the vanilla ice cream, which is likened to a milkshake. The product is noted for its smooth texture and ability to dissolve easily in water or milk. Guests have been loyal users for years, highlighting its effectiveness and quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 51 reviews
flavor: 5 out of 5
quality: 4.33 out of 5
value: 4.67 out of 5
100% would recommend
3 recommendations
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
26 November, 2025
originally posted on optimumnutrition.com
Go-to protein powder
I have used ON gold standard for years and find it mixes well and tastes good. I will continue to purchase the vanilla as I can use alone or mix with smoothies or greek yogurt.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
2 out of 5 stars
11 November, 2025
originally posted on optimumnutrition.com
Vanilla Ice Cream VS Rich Vanilla
I ordered Vanilla Ice Cream because I couldn’t find Rich Vanilla. I noticed ingredients were slightly different which maybe the cause of my GI symptoms. The product also has a different texture to it. Flavor is fine just having GI issues.
1 reply from Optimum Nutrition team - 2 months ago
Rich Vanilla is only available through Gold Standard 100% Isolate which is a separate product with a different formulation. Gold Standard 100% Isolate Rich Vanilla is currently in stock from our shop page.
5 out of 5 stars
16 September, 2025
originally posted on optimumnutrition.com
Great base flavor when adding fruit
This is the flavor I use when wanting to add some fruit. I keep frozen strawberries and other frozen fruit on hand. Or a can of mandarin orange slices drained. I freeze sliced bananas for thickening and to chill the drink instead of some ice cubes. It's great for that.
1 reply from Optimum Nutrition team - 4 months ago
We'll have to try some of these ideas! 🤩
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Whet
I love the taste and it’s match with every drink
1 reply from Optimum Nutrition team - 6 months ago
Can't go wrong with Vanilla Ice Cream! 😊
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Good choice
This product was well priced Had a Great flavor
5 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Great Taste!
Great taste and easy digestion! Been using for several years and never have any issues!
5 out of 5 stars
9 May, 2025
originally posted on optimumnutrition.com
Vanilla ice cream
Has a slightly stronger flavor of artificial sweeteners than other ON flavors but much less than other brands. Smooth, blends well, not chalky at all. Tastes like melted vanilla ice cream
5 out of 5 stars
28 April, 2025
originally posted on optimumnutrition.com
Great Taste
This is a great flavor that doesn’t taste artificial
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2025Verified purchase
Delicious!
I typically put this protein powder in coffee, frothed with milk. I personally think it makes for a great vanilla latte! The overall taste is great- not chalky like most protein powders. I've also used it in baking. It turns out great!
5 out of 5 stars
21 March, 2025
originally posted on optimumnutrition.com
Amazing
It taste great has great flavor and has great texture. Arrived quickly
5 out of 5 stars
11 March, 2025
originally posted on optimumnutrition.com
THE BEST!
The best flavor EVER! I have been using this for over 5 years.
5 out of 5 stars
9 March, 2025
originally posted on optimumnutrition.com
Great for Post WO!
Great taste and mixes perfectly. My go-to post-workout shake. One of my favorite protein sources.
5 out of 5 stars
26 February, 2025
originally posted on optimumnutrition.com
Amazing
Perfect products and perfect company, I'll give 5 stars
1 reply from Optimum Nutrition team - 10 months ago
Happy to see that we're the best! We have the best fans! ❤