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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 22 Servings - 24oz
$29.99
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About this item
Highlights
- 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
- 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
- Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat “isolated” out. It’s a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
- Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
- Trusted Brand, Tested Quality & Versatile Use – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Gold Standard Whey is the trusted choice for gym-goers, athletes, and everyday fitness enthusiasts worldwide — use post-workout or as a protein supplement anytime
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Net weight: 24 Ounces
Primary dietary ingredient: Whey Protein Isolate
Primary dietary ingredient amount per serving: 30 MG
Protein type: Whey Protein
TCIN: 78807251
UPC: 748927069525
Item Number (DPCI): 094-08-0921
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31.0 g
Serving Per Container: 22
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 5.5 inches length x 5.5 inches width x 8.672 inches height
Estimated ship weight: 1.67 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Does this come with a scoop packaged inside the container?
submitted by Gerald - 1 year ago
A: Yes, it comes with a scoop inside.
submitted byMD - 1 year agoA: A scooper is included.
submitted byOptimum Nutrition - 11 months agoBrand expert
Q: Is this whey isolate?
submitted by Carol P - 12 days ago
A: Gold Standard 100% Whey is compromised of a whey protein concentrate and whey protein isolate blend. It is not exclusively whey protein isolate.
submitted byOptimum Nutrition - 11 days agoBrand expert
Q: Is this product sweetened?
submitted by K mom - 3 months ago
A: Vanilla Ice Cream is formulated to include both natural and artificial flavoring.
submitted byOptimum Nutrition - 3 months agoBrand expert
Q: Is it halal protein powder
submitted by Anu - 4 months ago
A: Thanks for reaching out to us here at Optimum Nutrition! Our products are not halal certified. Gold Standard 100% Whey is considered lacto-vegetarian meaning that it does not contain any meat, fish, poultry or egg. The only flavor that is made without alcohol as part of the flavoring process is the Double Rich Chocolate flavor.
submitted byOptimum Nutrition - 4 months agoBrand expert
Q: Is it a pre workout powder or post workout drink with fat burner
submitted by 43ah - 4 months ago
A: Thanks for choosing ON! Vanilla Ice Cream is a whey protein powder and is not considered to be a preworkout or weight loss product.
submitted byOptimum Nutrition - 4 months agoBrand expert
Q: What is the lysine to arginine ratio in Optimum Nutrition Gold Standard Whey Protein - Vanilla?
submitted by Hummingbird - 7 months ago
A: Thanks for choosing Optimum Nutrition. The formula for Gold Standard 100% Whey is proprietary and we are not able to disclose the amino acid ratios.
submitted byOptimum Nutrition - 7 months agoBrand expert
Q: Is it vegan completely. I mean is it halal. Thanks
submitted by Ziynet - 8 months ago
A: Thanks for reaching out to us here at Optimum Nutrition! Our products are not halal certified. Gold Standard 100% Whey is considered lacto-vegetarian meaning that it does not contain any meat, fish, poultry or egg. The only flavor that is made without alcohol as part of the flavoring process is the double rich chocolate flavor.
submitted byOptimum Nutrition - 8 months agoBrand expert
Q: Can a 13 year old have it
submitted by Good buy - 8 months ago
A: Gold Standard 100% Whey is intended for use by adults 18+. We recommend consulting with a certified physician prior to use.
submitted byOptimum Nutrition - 8 months agoBrand expert
Q: How well does it dissolve?
submitted by Kath - 10 months ago
A: For best results, we recommend following the mixing directions from our website: "Mix about one scoop of the powder into 6 to 8 fluid ounces of cold water, milk, or other beverage. Stir, shake, or blend until dissolved."
submitted byOptimum Nutrition - 10 months agoBrand expert
Q: Is this protein powder gluten-free?
submitted by LuAnn - 1 year ago
A: Thank you for choosing ON! We follow all FDA labeling guidelines and it is required for us to list gluten as an allergen if it is added. There is no added gluten into this, however it is in a facility that has gluten ingredients so there may be a chance of cross contamination from the air. We follow all GMP practices and clean very thoroughly in between batches.
submitted byOptimum Nutrition - 11 months agoBrand expert
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4.8 out of 5 stars with 762 ratings
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Guests are saying
This protein powder is highly praised for its exceptional taste, smooth texture, and versatility in various recipes. Guests appreciate its ability to mix well with liquids, making it a delightful addition to smoothies, coffee, and baking. Many have noted its effectiveness in meeting protein needs without causing digestive discomfort, making it suitable for those with dietary restrictions. Overall, it stands out as a reliable choice for both flavor and quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1034 reviews
flavor: 4.57 out of 5
quality: 4.62 out of 5
value: 4.49 out of 5
83% would recommend
73 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
Great taste for a great price
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025
Tastes like Coffee Creamer
The vanilla flavor reminds me of powder coffee creamer. Pleasant taste.
1 out of 5 stars
1 October, 2025Verified purchase
Not feeling the vanilla
I’ve bought the double chocolate for years and decided to try the vanilla in fruit smoothies. It’s WAY to sweet for my taste (and my 9-year old’s). Like warm melted vanilla ice cream with artificial sweetener that lingers. Maybe the chocolate is sweet too but I never noticed since I mix it with PB and bananas and coffee… anyway I regret this purchase.
1 reply from Optimum Nutrition team - 3 months ago
Thank you for trying and sharing your feedback! We’re sorry to hear Vanilla Ice Cream didn’t meet your expectations. We appreciate your honest input and we’ll keep it in mind as we continue to improve.
5 out of 5 stars
25 September, 2025
originally posted on optimumnutrition.com
Great Product & Flavor
The Chocolate Peanut Butter flavor is amazing and has made getting back into the habit of drinking my daily protein requirements much easier.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
Delish and Healthy
I was worried that it wouldn't taste great since it has less calories than most protein powders but it tastes wonderful. I love that its 24G of protein and throw it in with my oat milk for a post workout drink. Love this and will buy this brand in the future.
1 reply from Optimum Nutrition team - 4 months ago
Vanilla Ice Cream is at the top when it comes to taste! 🔥
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Great product!
My son l9ves th8s product it helps him with muscle growth and uses it in conjunction with gym workouts. Great flavor, great product.
1 out of 5 stars
27 August, 2025
originally posted on optimumnutrition.com
grass fed
full of artificial ingredients and it is snot grass fed cow milk
1 reply from Optimum Nutrition team - 5 months ago
We appreciate your honest feedback and prioritize designing formulas with the best ingredients in mind. Please rest assured we’ve shared your feedback with our internal teams!
5 out of 5 stars
21 August, 2025
originally posted on optimumnutrition.com
Superb!
After tryng dozens of whey powders, I found this one. I will stay with this one as it is pure quality! Highly reconmend!
1 reply from Optimum Nutrition team - 5 months ago
Glad to take the top spot! 🏅 🙌
5 out of 5 stars
20 August, 2025
originally posted on optimumnutrition.com
It's the Best for a Reason
I got back into lifting after years of being off, and the need for protein powder was overwhelming...the cheap stuff made me break out, and the cost of others was prohibitive. I decided to try ON Chocolate, and I found a winner. It mixes easily with water or milk, and I love the flavor both ways. With a blender bottle it has no clumps. I also make a shake in the morning with banana, peanut butter, olive oil, powdered oats, and a scoop of the milk chocolate, and its perfect for bulking in the morning if you don't like breakfast.
1 reply from Optimum Nutrition team - 5 months ago
When you need a winner, Gold Standard 100% is the answer!
5 out of 5 stars
3 August, 2025
originally posted on optimumnutrition.com
Nice for the price!!
I bought 3 different flavors! Like all 3! I mix them with milk in a Ninja blender.
1 reply from Optimum Nutrition team - 5 months ago
The only thing better than one Gold Standard 100% Whey is three! 🧠
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2025
Great flavor
After trying many brands with various vanilla flavors, I finally tried this french vanilla creme powder. Never had a protein powder taste this delectable. Actually makes me want to drink unhealthy amounts of it because I like the flavor that much.
1 reply from Optimum Nutrition team - 6 months ago
Our Vanilla Ice Cream is on top!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025Verified purchase
Disappointed
I really wanted to like this protein powder because it was at the top of most lists I found is the best protein powder. To me it is extremely sweet, too sweet and artificial. I like having protein powder I can mix in things like shakes and oatmeal and baking stuff. This is not the powder for that. It will take over the entire flavor of whatever you put it in. I didn't even taste the fruit in my smoothie.
1 reply from Optimum Nutrition team - 6 months ago
Feel free to check out naturally flavored Gold Standard 100% Whey which is an Amazon exclusive!
5 out of 5 stars
20 July, 2025
originally posted on optimumnutrition.com
Great way to get your protein!
The Double Rich Chocolate is amazing. Taste and texture are perfect. I was expecting to have to choke it down to get my daily protein, but this stuff is amazing. It's a great support to my training, and as a 72-year-old woman I need that support.
1 reply from Optimum Nutrition team - 6 months ago
Truly inspiring! We're happy Double Rich Chocolate is your protein of choice. Keep up the grind!
4 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025Verified purchase
Good but not enough
I cleared the whole thing. Good taste, good source of protein. If you're looking for more bang for your buck though, grab a larger version. Unfortunately not found at Target.
1 reply from Optimum Nutrition team - 7 months ago
Check out the ON website where 10lb (146 Servings) are available!
5 out of 5 stars
20 June, 2025
originally posted on optimumnutrition.com
Make ON your GO 2! For a NEW YOU
As a seasoned Fitness veteran, soon to hit 66 years old. I recomend to all my clients ages 14 to 103 to include a QUALITY source of protein. And ON has always been my #1 choice!
1 reply from Optimum Nutrition team - 7 months ago
The godfather has spoken! 📝
1 out of 5 stars
7 June, 2025
originally posted on optimumnutrition.com
Eh
I tried the Extreme Milk chocolate and was pretty disappointed. It tastes stale in a way? I will say it was better by placing my shaker bottle in the freezer for a few minutes. But here I am with quite a large bag. I guess I'll have to get creative with some extracts/seasonings.
1 reply from Optimum Nutrition team - 7 months ago
We are sorry to hear of the experience you’ve had with your purchase of Extreme Milk Chocolate. We greatly appreciate you bringing your concern to our attention and will be reaching out shortly to resolve with you directly.
1 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Plastics are killing our planet
Optimum Nutrition is violating their sustainability commitment by not reducing the amount of plastic they use in their protein powder containers.
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025Verified purchase
Proetin
Very good protein helps muscle recovery
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2025Verified purchase
Prepare your tongs
Tongs are needed to retrieve the scoop. But besides that, it’s a good protein powder!
5 out of 5 stars
5 May, 2025
originally posted on optimumnutrition.com
Good
Very good protein.l liked it.wanted to continue long