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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 58 Servings - 3.96lbs
$65.99 ($1.04/ounce)
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About this item
Highlights
- High-Protein Formula to Support Muscle Health – Delivers 24g of fast-absorbing 100% whey protein per scoop to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
- Enhanced Muscle Recovery With BCAAs – Includes naturally occurring BCAAs and EAAs that help get you back to your best, faster and speed up recovery after intense training sessions
- Optimized Support for Strength & Hypertrophy Goals – Whey protein isolate is the primary ingredient with excess carbs and fat “isolated” out. Ideal for athletes looking to increase muscle strength or boost recovery between workouts
- Mixes Smoothly for Rapid Post-Workout Use – Instantized powder dissolves quickly in water or milk, making it a convenient shake immediately after training
- Backed by thousands of hours of research – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Optimum Nutrition delivers proven quality. Whey is backed by science and trusted by athletes, we set the Gold Standard in protein
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Dietary Needs: Gluten-Free
Package Quantity: 1
Net weight: 3.96 Pounds
Protein type: Whey Protein
TCIN: 89319295
UPC: 748927057058
Item Number (DPCI): 094-08-0016
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31 g
Serving Per Container: 58
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium.' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK, SOY.Shipping details
Estimated ship dimensions: 10.27 inches length x 7.99 inches width x 8.03 inches height
Estimated ship weight: 4.5415 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This protein powder is highly praised for its exceptional taste and smooth texture, making it a favorite among guests for post-workout recovery. Many appreciate its versatility, as it mixes well with various liquids and can be used in recipes. The vanilla ice cream flavor is particularly popular, providing a delicious option that satisfies cravings while delivering a solid protein boost. Guests also value its low carb content and ease of mixing, making it a convenient choice for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 151 reviews
flavor: 5 out of 5
quality: 5 out of 5
value: 4.5 out of 5
100% would recommend
2 recommendations
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
26 November, 2025
originally posted on optimumnutrition.com
Go-to protein powder
I have used ON gold standard for years and find it mixes well and tastes good. I will continue to purchase the vanilla as I can use alone or mix with smoothies or greek yogurt.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
2 out of 5 stars
11 November, 2025
originally posted on optimumnutrition.com
Vanilla Ice Cream VS Rich Vanilla
I ordered Vanilla Ice Cream because I couldn’t find Rich Vanilla. I noticed ingredients were slightly different which maybe the cause of my GI symptoms. The product also has a different texture to it. Flavor is fine just having GI issues.
1 reply from Optimum Nutrition team - 2 months ago
Rich Vanilla is only available through Gold Standard 100% Isolate which is a separate product with a different formulation. Gold Standard 100% Isolate Rich Vanilla is currently in stock from our shop page.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Good product
Mixes well
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
My favorite, affordable protein powder.
5 out of 5 stars
16 September, 2025
originally posted on optimumnutrition.com
Great base flavor when adding fruit
This is the flavor I use when wanting to add some fruit. I keep frozen strawberries and other frozen fruit on hand. Or a can of mandarin orange slices drained. I freeze sliced bananas for thickening and to chill the drink instead of some ice cubes. It's great for that.
1 reply from Optimum Nutrition team - 4 months ago
We'll have to try some of these ideas! 🤩
5 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Great Taste!
Great taste and easy digestion! Been using for several years and never have any issues!
5 out of 5 stars
9 May, 2025
originally posted on optimumnutrition.com
Vanilla ice cream
Has a slightly stronger flavor of artificial sweeteners than other ON flavors but much less than other brands. Smooth, blends well, not chalky at all. Tastes like melted vanilla ice cream
5 out of 5 stars
28 April, 2025
originally posted on optimumnutrition.com
Great Taste
This is a great flavor that doesn’t taste artificial
5 out of 5 stars
21 March, 2025
originally posted on optimumnutrition.com
Amazing
It taste great has great flavor and has great texture. Arrived quickly
5 out of 5 stars
11 March, 2025
originally posted on optimumnutrition.com
THE BEST!
The best flavor EVER! I have been using this for over 5 years.
5 out of 5 stars
9 March, 2025
originally posted on optimumnutrition.com
Great for Post WO!
Great taste and mixes perfectly. My go-to post-workout shake. One of my favorite protein sources.
5 out of 5 stars
26 February, 2025
originally posted on optimumnutrition.com
Amazing
Perfect products and perfect company, I'll give 5 stars
1 reply from Optimum Nutrition team - 10 months ago
Happy to see that we're the best! We have the best fans! ❤
4 out of 5 stars
20 February, 2025
originally posted on optimumnutrition.com
Whey
Best Whey for years and I usually choose Chocolate flavor but ive ordered vanilla ice cream the past few times and its a great flavor! Cant go wrong with either flavor.