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About this item
Highlights
- Packaging May Vary - New look, with the same trusted quality!
- GOLD STANDARD 100% WHEY BLEND - 24g blended protein consisting of whey protein isolate, whey protein concentrate, and whey peptides to support lean muscle mass - they don't call it the GOLD STANDARD of quality for nothing
- OVER 5G OF BCAAS - help build lean and strong muscles with naturally occurring BCAAs
- Any-time formula – Great before or after exercise, between meals, with a meal, or any time of day where you need extra protein in your nutrition
- Most awarded, best-selling whey protein powder on the planet. Banned substance tested – Highest quality control measures so you feel comfortable and safe consuming the product
Description
Optimum Nutrition's Gold Standard 100% Whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, ON Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24000 mg
TCIN: 89392665
UPC: 748927029864
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 30 g
Serving Per Container: 75
Amount :
Calories: 110
% Daily Value*
Total Fat 1g1%
Saturated Fat 0.5g3%
Cholesterol 40mg13%
Sodium 55mg2%
Total Carbohydrate 2g1%
Sugars 1g
Protein 24g48%
Calcium 140mg10%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, whey peptides), natural and artificial flavor, lecithin, acesulfame potassium, sucralose, red 40, lactase.' '
Allergens & Warnings:
SERVING SCOOP INCLUDED, BUT MAY SETTLE TO THE BOTTOM DURING SHIPPING, CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 11.3 inches length x 8 inches width x 7.8 inches height
Estimated ship weight: 5.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pattern
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This protein powder offers a delightful blend of flavors and a smooth texture, making it a favorite among guests. Many appreciate its high protein content and versatility, as it mixes well with various liquids and can be used in recipes. While some flavors are more popular than others, the overall quality and effectiveness in supporting muscle recovery and nutrition are highly praised. Guests enjoy incorporating it into their daily routines, whether in smoothies or as a meal replacement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 160 reviews
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
5 out of 5 stars
22 June, 2025
originally posted on optimumnutrition.com
Very good
Drink very cold and I recommend with ice. Any non vanilla or chocolate flavor always pour over ice after mixing.
1 out of 5 stars
15 April, 2025
originally posted on optimumnutrition.com
Don’t recommend this flavor.
I like ON but this flavor is horrendous. Very artificial and no matter how long I mix with a hand mixer it never fully smoothens. Stick to the double chocolate. Stuck with this jar so trying to finish it out.
1 reply from Optimum Nutrition team - 9 months ago
We are sorry to hear of the experience you’ve had with your purchase of Gold Standard 100% Whey. We greatly appreciate you bringing your concern to our attention and will be reaching out shortly to resolve with you directly.
5 out of 5 stars
10 April, 2025
originally posted on optimumnutrition.com
Perfect combination
The classic combination of strawberry banana, it’s a flavor for cooling off and in my roation of flavors. Great formula with bcaas and lots of protein to help rebuild and upkeep muscles.
3 out of 5 stars
28 January, 2025
originally posted on optimumnutrition.com
Why put unnecessary chemicals in your product?
It tastes fine, but my girlfriend won't drink it because we didn't realize it had Red 40 until we got it
1 reply from Optimum Nutrition team - 11 months ago
Thank you for reaching out to us at ON. We understand your concern following the U.S. Food and Drug Administration’s decision to no longer allow the use of Red Dye No. 3 in food effective January 2027. However, this ingredient is not used in any ON products.
5 out of 5 stars
26 September, 2024
originally posted on optimumnutrition.com
perfect flavor .
Great taste, goes with water/ milk, soy milk oatmeal etc etc. just a prefect balance of tasty with an ungodly quality of protein to make me larger.
5 out of 5 stars
24 September, 2024
originally posted on optimumnutrition.com
Good taste, makes excellent shakes
My husband loves this to make shakes, especially to take when working long days on the job site. I find it a little sweet and that banana tastes really artificial, not that I have ever found a better banana flavored protein powder.
5 out of 5 stars
1 March, 2021
originally posted on https://www.optimumnutrition.com
I would buy it again
I am glad I bought the good flavor extreme milk chocolate.
5 out of 5 stars
1 March, 2021
originally posted on https://www.optimumnutrition.com
Good
Best tasting
5 out of 5 stars
28 February, 2021
originally posted on https://www.optimumnutrition.com
i like it though
the vanilla is a bit sweeter in taste than i would prefer for prior to or with breakfast; i had used unsweetened. but i like the price of the 5 # purchase this time.... next time we will see your staff was very helpful Namaste ray
5 out of 5 stars
20 February, 2021
originally posted on https://www.optimumnutrition.com
The best of the BEST!!! Delicious!!!
I had always bought optimum nutrition. Whey protein is always good to take in the morning and after a workout. That way your body can absorb the fast absorbing protein to fuel and build your body. Btw Strawberry banana is sooo delicious!!!
5 out of 5 stars
19 February, 2021
originally posted on https://www.optimumnutrition.com
The best protein supplement yet!
It's tasty (I chose the natural vanilla), not too sweet, mixes extremely well - no clumps and has the highest protein content of any product I've seen. I look forward to my morning drink every morning when I get up - it's refreshing for the "morning mouth". I'm taking it since I broke my hip a few months ago and my surgeon recommended I supplement my diet with a protein drink in order to rebuild muscle.
5 out of 5 stars
18 February, 2021
originally posted on https://www.optimumnutrition.com
Definitely my favorite protein powder
Mixes well taste great, many cooking uses as well
1 out of 5 stars
15 February, 2021
originally posted on https://www.optimumnutrition.com
Gross!
This protein tastes just as nasty as it tasted years ago. It has not changed a bit. I took a chance purchasing this junk based on some reviews that say it tastes good. Big mistake!