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About this item
Highlights
- Packaging May Vary - New look, with the same trusted quality!
- GOLD STANDARD 100% WHEY BLEND - 24g blended protein consisting of whey protein isolate, whey protein concentrate, and whey peptides to support lean muscle mass - they don't call it the GOLD STANDARD of quality for nothing
- OVER 5G OF BCAAS - help build lean and strong muscles with naturally occurring BCAAs
- Any-time formula – Great before or after exercise, between meals, with a meal, or any time of day where you need extra protein in your nutrition
- Most awarded, best-selling whey protein powder on the planet. Banned substance tested – Highest quality control measures so you feel comfortable and safe consuming the product
Description
Optimum Nutrition's Gold Standard 100% Whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, ON Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24000 mg
TCIN: 89392658
UPC: 748927028683
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31 g
Serving Per Container: 68
Amount :
Calories: 120
% Daily Value*
Total Fat 1g1%
Saturated Fat 0.5g3%
Cholesterol 40mg13%
Sodium 110mg5%
Total Carbohydrate 3g1%
Sugars 2g
Protein 24g48%
Calcium 130mg10%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, whey peptides), natural and artificial flavor, cookie crumbs (sugar, rice flour, cocoa powder (processed with alkali), canola oil, salt), lecithin, gum blend (guar gum, gum acacia, xanthan gum), salt, sucralose, lactase.' '
Allergens & Warnings:
CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 11.1 inches length x 8 inches width x 7.4 inches height
Estimated ship weight: 5.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pattern
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.7 out of 5 stars with 19 reviews
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
3 out of 5 stars
19 November, 2025
originally posted on optimumnutrition.com
It’s okay, not quite a cookies and cream
Pretty disappointing, but it’s fine. The flavor is basically just a muted vanilla with a tiny tiny hint of chocolate if you mix it with fattier milk to actually bring out the flavor. It has Oreo bits in it, but they’re tiny and not prevalent, and they just sink and stick to the sides of the bottle anyways. I tried with water, almond milk, and milk. It’s tasteless and thin with water, better with the milks but still meh. If you’re willing to compromise a little bit on macros, MyProtein has a much better Cookies and Cream flavor. But this one by ON is fine as a staple if you want to stick to ON and if you like the vanilla but want it less sweet.
1 reply from Optimum Nutrition team - 2 months ago
We appreciate the feedback! We encourage you to keep trying new recipes with Cookies & Cream and letting us know what you think! 👍
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
5 out of 5 stars
17 September, 2025
originally posted on optimumnutrition.com
Tastes just like ice cream
Tastes great, the level of sweetness is just right.
5 out of 5 stars
5 May, 2025
originally posted on optimumnutrition.com
Great Taste
Cookies n cream is very tasty. I mix it with unsweetened vanilla almond milk. ❤️
5 out of 5 stars
4 March, 2025
originally posted on optimumnutrition.com
Gets the flavor right
Really gets the Oreo cookie flavor and you can taste tiny bits of chocolate cookie crumble in it.
5 out of 5 stars
7 February, 2025
originally posted on optimumnutrition.com
My favorite flavor
My go to flavor that i never get tired off. Mix with unsweetened vanilla almond milk and youre good to go!
1 reply from Optimum Nutrition team - 11 months ago
We're ecstatic to hear that Cookies & Cream is your go to! Great choice!
5 out of 5 stars
4 February, 2025
originally posted on optimumnutrition.com
Best from on for now
Better than chocolate mint This is the best flavor from here for now in my opinion
5 out of 5 stars
7 January, 2025
originally posted on optimumnutrition.com
I love this stuff
Great tasting protein. I use it daily before my morning workout and it gives me the fuel I need to get through.
5 out of 5 stars
26 December, 2024
originally posted on optimumnutrition.com
5 stars.
Awesome flavor! Great price! Awesome product. Love chocolate but the cookies and cream is even better in my opinion. Will buy from again.
1 reply from Optimum Nutrition team - 1 year ago
Thanks for the great review! We're glad to hear you'll be purchasing once more. We appreciate the support!
5 out of 5 stars
25 December, 2024
originally posted on optimumnutrition.com
Great
Always love Optimal Nutrition ever since my college football team partnered with them. Low sodium count but still great taste. Love this flavor as well.
5 out of 5 stars
27 October, 2024
originally posted on optimumnutrition.com
5 Star Flavor
Great flavor, this is the only flavor of protein powder I don’t get tired of.
5 out of 5 stars
14 May, 2024
originally posted on optimumnutrition.com
Whey protein - cookies and cream flavor.
Whips up a smoothie the likes of which you have never tasted. Turns frozen fruit into the smoothest milkshake-like treat with the lowest sugar carbs and fat possible. Love it. Five stars.