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About this item
Highlights
- Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- 5.5g of aturally occurring branched chain amino acids (BCAAs) to support muscle recovery
- Anytime formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- Banned substance tested and the highest quality control measures so you feel comfortable and confident consuming the product
- Optimum Nutrition is the World's #1 Sports Nutrition Brand*
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious powder provides 24 grams of all whey protein, along with 11.4 grams of naturally occurring essential amino acids (EAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie.
Protein Grams per Serving: 24 g
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24 mg
TCIN: 1006339824
UPC: 748927024111
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Serving Size: 31 g
Serving Per Container: 29
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 2g1%
Sugars 2g
Protein 24g48%
Calcium 130mg10%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, salt, acesulfame potassium, sucralose.' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK, SOY.Shipping details
Estimated ship dimensions: 5.99 inches length x 5.99 inches width x 9.94 inches height
Estimated ship weight: 2.58 pounds
item ships from third party seller: Pattern
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 35 reviews
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
5 out of 5 stars
7 November, 2025
originally posted on optimumnutrition.com
Great taste
Awesome flavor. Blends with everything.no after taste.
5 out of 5 stars
29 October, 2025
originally posted on optimumnutrition.com
Essential
I love all the flavors Gold Standard Whey has to offer
4 out of 5 stars
1 August, 2025
originally posted on optimumnutrition.com
Best
Best protein supplement in the market. It is readily soluble and usually tastes good. I do not like this french vanilla creme flavor.
5 out of 5 stars
11 July, 2025
originally posted on optimumnutrition.com
Solid Muscle and Recovery Support
Excellent source of easily digestible protein for ongoing maintenance.
1 reply from Optimum Nutrition team - 6 months ago
When it comes to muscle and recovery, there's no better choice!
5 out of 5 stars
6 June, 2025
originally posted on optimumnutrition.com
Love it!
Great taste and convience. I use it every day in my breakfast drink.
5 out of 5 stars
12 April, 2025
originally posted on optimumnutrition.com
Plenty of protein
It mixes well and tastes ok. Pretty much everything I wanted out of a protein powder.
5 out of 5 stars
15 March, 2025
originally posted on optimumnutrition.com
Old folks need protein
Been using ON whey for years. I'm almost 76 years old and it is invaluable in maintaining progress in the gym. I PR'd on bench last week at 275 lbs for 2 reps.
1 reply from Optimum Nutrition team - 10 months ago
You can take the guy out of the gym but not the gym out of the guy! Keep chasing that pump! 💪😄
5 out of 5 stars
18 February, 2025
originally posted on optimumnutrition.com
ON Nutrition powder is great
I continue to purchase ON Whey French Vanilla Crème as my fav flavor for years. I mix with thawed frozen fruits and milk. The Best!
1 reply from Optimum Nutrition team - 11 months ago
We're lucky to have the support of long time fans! French Vanilla Creme is a great choice! ✨✨
5 out of 5 stars
25 December, 2024
originally posted on optimumnutrition.com
Easily mixable and tasty
This is one of many good flavors! I have been using ON for many years with good success! The flavors are great, they mix well, and have very good ingredients!
1 reply from Optimum Nutrition team - 1 year ago
We're delighted to hear you've had positive experiences with French Vanilla Creme and other flavors! We're lucky to have such loyal fans!
5 out of 5 stars
25 December, 2024
originally posted on optimumnutrition.com
The It Girl
I’ve come back to this protein powder time and time again. I would say it’s interchangeable with the vanilla ice cream flavor but I think this one tastes better. It blends well and can be easily added to overnight oats without the gritty texture a lot of other powders will give you. It doesn’t have any artificial taste to me. Sometimes you just need a reliable protein powder and this is it for me.
4 out of 5 stars
16 September, 2024
originally posted on optimumnutrition.com
Meh
Vanilla Ice Cream is better. This one has a strong smell to it and flavor as well. Vanilla ice cream is more rich and sweet but not so sweet flavor.
5 out of 5 stars
12 September, 2024
originally posted on optimumnutrition.com
Smooth rich drink, highly recommended
The powder mixes so well with regular or almond milk. Its so smooth, never gritty. Its like a reward after a grueling workout.
1 out of 5 stars
4 September, 2024
originally posted on optimumnutrition.com
Bring back the Natural Flavored Vanilla!!!
Flavor is terrible, has an almost undrinkable aftertaste…