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Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb
$89.99
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About this item
Highlights
- Packaging May Vary - New look, with the same trusted quality!
- GOLD STANDARD 100% WHEY BLEND - 24g blended protein consisting of whey protein isolate, whey protein concentrate, and whey peptides to support lean muscle mass - they don't call it the GOLD STANDARD of quality for nothing
- OVER 5G OF BCAAS - help build lean and strong muscles with naturally occurring BCAAs
- Any-time formula – Great before or after exercise, between meals, with a meal, or any time of day where you need extra protein in your nutrition
- Most awarded, best-selling whey protein powder on the planet. Banned substance tested – Highest quality control measures so you feel comfortable and safe consuming the product
Description
Optimum Nutrition's Gold Standard 100% Whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, ON Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24000 mg
TCIN: 89392663
UPC: 748927028669
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Serving Size: 30.4 g
Serving Per Container: 74
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0.5g3%
Cholesterol 35mg12%
Sodium 50mg2%
Total Carbohydrate 3g1%
Dietary Fiber 1g2%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Iron 0.7mg4%
Potassium 210mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, whey peptides), cocoa powder (processed with alkali), lecithin, natural and artificial flavor, acesulfame potassium, lactase.' '
Allergens & Warnings:
CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 8 inches length x 8 inches width x 11 inches height
Estimated ship weight: 5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pattern
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Optimum Nutrition protein powder is a top choice for fitness enthusiasts, offering a high-quality whey protein blend that mixes smoothly and delivers great taste. With 24 grams of protein per serving and minimal clumping, it is perfect for shakes, smoothies, or baking. Guests appreciate its versatility and effectiveness in supporting muscle recovery. While some flavors may be less intense, the overall quality and value make it a reliable option for daily protein intake.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 352 reviews
5 out of 5 stars
3 January, 2026
originally posted on ExpertVoice.com

(no review title)
Very Delicious and mixes really well with water. Been using this brand and this flavor for years
5 out of 5 stars
29 December, 2025
originally posted on ExpertVoice.com

Great flavor
Flavor is great! I try to not add too much water as that really waters down the flavor but it’s really good! Not super chalky if you have a solid shaker cup. Definitely recommend!
5 out of 5 stars
24 December, 2025
originally posted on optimumnutrition.com
Recommendation
It's awesome, good taste and nutritions I highly recommend this product..
5 out of 5 stars
23 December, 2025
originally posted on ExpertVoice.com

Great Flavor
Peanut butter chocolate is excellent! Tastes like a powder should.
5 out of 5 stars
23 December, 2025
originally posted on ExpertVoice.com

(no review title)
Protein powder has great macros. Not too much sugar or calories. The taste is smooth and it mixes well. Doesn't get old even after using it everyday for a month.
5 out of 5 stars
23 December, 2025
originally posted on ExpertVoice.com

so yummy
been mixing a half scoop with Fage 5% Greek yogurt... the best keto dessert around!!
1 reply from Optimum Nutrition team - 10 days ago
Don't sleep on Gold Standard 100% Whey and greek yogurt! 😀
5 out of 5 stars
7 December, 2025
originally posted on ExpertVoice.com

Tried and True
I have been using this product for years. Moderately priced and easily digestible. I use it almost every morning in my smoothie. Flavors are good and doesn't have a weird artificial sweetness that some do.
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 1 month ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
4 out of 5 stars
1 December, 2025
originally posted on ExpertVoice.com

Great protein
I have tried many protein powders, and this has definitely been a staple in my house. It mixes easily with fruit to give you a great recovery shake and doesn’t leave an aftertaste.
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
28 November, 2025
originally posted on ExpertVoice.com

Great tasting protein!
This has become my go-to daily protein powder. I love the flavor - goes well by itself, in shakes and smoothies, and recently been using it to make ice cream as well. Super versatile and tasty!
5 out of 5 stars
27 November, 2025
originally posted on ExpertVoice.com

Awesome product.
Good quality.And fast and efficient delivery.I highly recommend it.You just need a good quality blender bottle to go with it.The easy access wide opening container makes it easy to scoop out perfect portions for use.And it's perfect for everyone including beginners.
4 out of 5 stars
26 November, 2025
originally posted on ExpertVoice.com

Great Protien
The Vanilla flavor of Optimum Nutrition’s Gold Standard 100% Whey has become one of my favorite protein powders (I also really like the Strawberry flavor as well). Each serving delivers 24g of high-quality whey protein, which has been great for helping me build and maintain muscle alongside my regular training routine. I also like that it contains 5.5g of naturally occurring BCAAs, giving me extra support for muscle recovery after tough workouts. It mixes smoothly and tastes amazing. One thing I like is how versatile it is. It works perfectly before or after a workout, as a snack between meals, or my daughter even likes to blend it into her smoothies when she is trying to make healthy meal choices. Optimum Nutrition’s commitment to quality is another big plus. The powder is made with strict quality control, which gives me confidence in what I’m putting into my body. There’s a reason Optimum Nutrition is considered the #1 sports nutrition brand in the world—their products are consistent, reliable, and effective. Highly recommend!
5 out of 5 stars
26 November, 2025
originally posted on ExpertVoice.com

Great choice.
This is a great flavor protein powder, I enjoy getting to drink it post workout. It does not leave a chalky after taste like other chocolate flavored protien powders. It is soluble in milk which is great. It also does not leave chunks in the shake. Overall this is a well balanced product and I am happy to share this product with anyone interested in a flavorful,healthy, protein powder. I am currently a couple of serving away from being empty and will be purchasing some more when it’s gone.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
3 out of 5 stars
21 November, 2025
originally posted on influenster.com

A bit strong
[This review was collected as part of a promotion.] This was a bit overbearing. Too strong of a taste and I typically prefer my protein powders to not have a dominant flavor profile. The packaging was nice.
5 out of 5 stars
21 November, 2025
originally posted on ExpertVoice.com

Best Chocolate Protein Powdwr
Overall great taste and consistency whether using water or milk to mix with. The chocolate taste is great but I wish there was more of a peanut butter taste.
5 out of 5 stars
19 November, 2025
originally posted on ExpertVoice.com

Gold Standard Protein
The name fits. ON offers the best tasting, most readily available protein with good macros on the market. There’s a reason it’s stuck around for such a long time and continues to be so popular. I started using it because of the taste but stuck around because it felt like it was working. Works well blended in smoothies or a simple shaker bottle. Easily dissolvable.