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Viva Signature Cloth Choose-A-Sheet Paper Towels - 2 of 4Viva Signature Cloth Choose-A-Sheet Paper Towels - 3 of 4Viva Signature Cloth Choose-A-Sheet Paper Towels - 4 of 4
Viva Signature Cloth Choose-A-Sheet Paper Towels - 1 of 4

Viva Signature Cloth Choose-A-Sheet Paper Towels - 12 Triple Rolls

$28.49 ($1.84/100 count)

SizeTriple
Count12

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • WHAT'S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
  • CHOOSE A SHEET — Viva Choose-A-Sheet size lets you pick the right sheet size for any task, big or small
  • #1 CLOTH-LIKE TOWEL — Experience Viva’s cloth-like paper towel for softness and strength in every sheet
  • SOFT LIKE CLOTH — Our paper towels gently clean hands, faces, and delicate surfaces with a touch that’s soft and comfortable
  • ABSORBENT LIKE CLOTH — Viva soaks up even big spills for a reliable clean
  • DURABLE LIKE CLOTH — Tackle the toughest messes with a paper towel that combines durability, absorbency, and softness
  • VERSATILE CLEANING — Soft on skin and tough on messes, ideal for kitchens, bathrooms, hands, and more
  • PACKAGING MAY VARY — Product and packaging may differ from images shown

Description

Viva Signature Cloth Paper Towels deliver the perfect balance of softness and durability, making them the #1 cloth-like towel for households that want premium cleaning and comfort. This pack of Viva paper towels includes 12 Triple Rolls with 129 sheets per roll. Each sheet is soft like cloth and gentle for surfaces, hands, and faces. Not only that, but our paper towels are absorbent like cloth and durable like cloth to tackle the toughest messes — whether you're cleaning up spills in the kitchen, wiping down bathroom counters, or handling everyday messes. Enjoy a paper towel that is durable, absorbent, and soft for every room in your home. Packaging may vary.
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.

Shipping details

Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 11.55 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Are these ones choose-a-size? Thank you.

submitted by garnet1678 - 5 years ago
  • A: Yes, they are chose your own size.

    submitted byTerri - 2 years ago
  • A: Yes, these are our Choose-A-Sheet option. :)

    submitted byVivaTowels - 5 years ago
    Brand expert
  • A: yes they are perforated.

    submitted byjoe fabeets - 1 year ago
  • A: Are the sheets perforated

    submitted byAre they perforated - 2 years ago
  • A: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.

    submitted byMrBNYC - 4 years ago

Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *

submitted by No Name - 5 years ago
  • A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll

    submitted byDori - 1 year ago
  • A: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.

    submitted byVivaTowels - 4 years ago
    Brand expert
  • A: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?

    submitted byDori - 1 year ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 5 months ago

Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??

submitted by Dori - 1 year ago
  • A: Did anyone get the total square feet of the product?

    submitted byJodi - 8 months ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 5 months ago

Q: Are these towels individually wrapped?

submitted by Ed - 5 months ago
  • A: No - they are only wrapped with the outside packaging.

    submitted byChristina - 2 months ago

Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?

submitted by Jodi - 8 months ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 5 months ago

Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.

submitted by Shar - 2 years ago
  • A: Yes, they stick to themselves and always look neat on the roll.

    submitted byTerri - 2 years ago

Q: are viva paper towels made with wood pulp or bamboo?

submitted by nuna - 3 years ago
  • A: Hi nuna. Our towels are made from wood pulp. Hope this helps!

    submitted byVivaTowels - 3 years ago
    Brand expert

Q: Does viva make a full sized sheet roll, not select a size ?

submitted by Bruce - 7 years ago
  • A: Yes, Viva Signature Cloth does come in a full-size sheet!

    submitted byVivaTowels - 7 years ago
    Brand expert

Q: What material are they made of?

submitted by CZ - 1 month ago

Q: Are these reusable more than just rinsing? Can I put them in the washing machine?

submitted by Kimberlydiamondgill - 2 months ago

Additional product information and recommendations

Guests are saying

Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 7891 reviews
    absorbency: 4.5 out of 5
    quality: 4.38 out of 5
    softness: 4.37 out of 5
    strength: 4.49 out of 5
    value: 4.16 out of 5
    80% would recommend
    624 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    (no review title)

    Excellent
    Pamela
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Viva is the best!

    Best paper towels ever! Once you use Viva you will never go back. Thick, absorbent cleans things quickly.
    Kat
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    Best paper towels

    Love this product very absorbing paper towel above all the other brands I’ve tried
    Sarge
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    Wipe Out Everthing

    The absorbency of these paper towels are wonderful. They have amazing strength when wet. And the softness of them are wonderful. Is there a number one and go to paper towels. We use them for cooking crafts cleaning. You name it.
    Junie G
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 February, 2026Verified purchase

    Great

    We love Viva paper towels. I can use 1 sheet for a big mess
    Eve
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 February, 2026Verified purchase

    The only paper towel worth buying

    It’s the only one I use. It absorbs far better than Bounty. I’d go through it 3x faster. A half sheet goes a long way. Worth the price and I wait for $10 off $50 promo for household items. I buy it with toilet paper and tissues so I’m always stocked up on essentials.
    StuckInBizarroWorld
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026

    Durable

    These are better than bay wipes. They are durable and don’t break apart when wet. I use these above any wipes with chemicals. They work on baby and home. Have used these for years in place of baby wipes!
    Anon
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    12 February, 2026Verified purchase

    (no review title)

    best can even wash in machine and use again
    Grandma
    absorbency: 5 out of 5
    quality: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Not My Favorite

    [This review was collected as part of a promotion.] I really wanted to like these towels, but it was hard. The best thing was that they didn't come unraveled easily and they were very thick. The bad part? They were hard to peel off when your hands were wet and you needed a towel quickly, they left a lot of lint behind, and they didn't absorb well.
    1 reply from Viva Brand team - 15 days ago
    We're disappointed to hear about this, because we always want you to have a great experience with our towels, and excessive lint should not happen. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) so that we can learn more and try to help. Thank you.
    Debra N
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026

    (no review title)

    I truly hope that the buy one get one incentive has been applied to this order.
    Thomas
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Extremely absorbent

    [This review was collected as part of a promotion.] Honestly, these were grest paper towels!! They hold up really well, and I was able to wipe up a spill, wring it out, and wipe the rest up with the SAME paper towel! I highly recommend these !
    Tiffany C
    Did you find this review helpful?
    4 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Soft and works great!

    [This review was collected as part of a promotion.] This signature cloth works great on spills and cleaning counters. They are a lot softer and thicker than your typical paper towel. The sheets are perforated for easy tearing, and the rolls are a decent size. I’d definitely recommend these!
    Casey L
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    (no review title)

    Love the choose a size selection. No job to big or too small.
    MichaelM
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    5 February, 2026
    originally posted on vivatowels.com
    Image

    Bring it back.

    So disappointed in the new product. Not nearly as nice as the old product. You lost a customer.
    1 reply from Viva Brand team - 15 days ago
    We're disappointed to hear about this, because we always want you to have a great experience with our towels. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) so that we can learn more and try to help. Thank you.
    Blair
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 February, 2026
    originally posted on vivatowels.com
    Image

    Bring back the old!!

    Why did you change them? They're noticeably rougher in texture, not nearly as soft, don't tear evenly and are thinner. I loathe when companies stop what's working to cut costs. Annoying!
    1 reply from Viva Brand team - 18 days ago
    We're disappointed to hear this, because quality is very important to us. This isn't what we'd expect, so feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6425hGF0t when you have a chance so that we can learn more and try to help. Thank you.
    Shagirl316
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 February, 2026Verified purchase

    (no review title)

    I love these paper towels
    Bar stools
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on influenster.com
    Image

    Super soft, durable paper towels that feel and cle

    These paper towels are impressive! The texture is soft and truly cloth-like, giving them a premium feel and finish. They are incredibly durable and don't fall apart when wet, making the usability and fit for tough cleaning tasks much better than standard rolls. They are easy to install on any holder and handle everything from quick spills to deep scrubbing.
    Kayla W
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 February, 2026Verified purchase

    (no review title)

    Best paper towels on the market. They soak up so much and they never tear. More than worth the price
    MamaHart18
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Soft and durable

    [This review was collected as part of a promotion.] Great product!! Thickness was perfect medium thick and surprisingly soft material. The napkins were very strong and durable. I would definitely buy them
    Janett G
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Five stars!

    [This review was collected as part of a promotion.] When they say these are like cloth, they are NOT lying. They fill just like a cloth, not a paper towel. They are soft, absorbent and I did not find that they left lint. I'm a teacher and took them to school with me. They are perfect for cleaning my whiteboard table. 5 stars from me!
    tarahf607_3262
    Did you find this review helpful?

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