Sponsored
Viva Signature Cloth Choose-A-Sheet Paper Towels
$28.49 ($1.84/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 11.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are these ones choose-a-size? Thank you.
submitted by garnet1678 - 5 years ago
A: Yes, they are chose your own size.
submitted byTerri - 1 year agoA: Yes, these are our Choose-A-Sheet option. :)
submitted byVivaTowels - 5 years agoBrand expertA: yes they are perforated.
submitted byjoe fabeets - 1 year agoA: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.
submitted byMrBNYC - 4 years agoA: Are the sheets perforated
submitted byAre they perforated - 1 year ago
Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *
submitted by No Name - 4 years ago
A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll
submitted byDori - 10 months agoA: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.
submitted byVivaTowels - 4 years agoBrand expertA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 months agoA: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?
submitted byDori - 10 months ago
Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??
submitted by Dori - 10 months ago
A: Did anyone get the total square feet of the product?
submitted byJodi - 6 months agoA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 months ago
Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?
submitted by Jodi - 6 months ago
A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 months ago
Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.
submitted by Shar - 1 year ago
A: Yes, they stick to themselves and always look neat on the roll.
submitted byTerri - 1 year ago
Q: are viva paper towels made with wood pulp or bamboo?
submitted by nuna - 3 years ago
A: Hi nuna. Our towels are made from wood pulp. Hope this helps!
submitted byVivaTowels - 3 years agoBrand expert
Q: Does viva make a full sized sheet roll, not select a size ?
submitted by Bruce - 7 years ago
A: Yes, Viva Signature Cloth does come in a full-size sheet!
submitted byVivaTowels - 7 years agoBrand expert
Q: Are these towels individually wrapped?
submitted by Ed - 3 months ago
Q: What is the diameter of each roll?
submitted by plusminus - 5 months ago
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Guests are saying
Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6154 reviews
absorbency: 4.48 out of 5
quality: 4.36 out of 5
softness: 4.36 out of 5
strength: 4.47 out of 5
value: 4.13 out of 5
80% would recommend
589 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
Awesome
I love these paper towels. These are the only paper towels I use. They absorb really good.
5 out of 5 stars
24 December, 2025Verified purchase
(no review title)
Premium paper towels. Love the texture of these vs Bounty
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Cloth like material, highly absorbent material and did not rip apart. Very happy with trying this product and brand and will purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
(no review title)
Love these paper towels. They are a little rough to the touch but they clean up spills and work great when trying to smooth frosting on cakes. Wet them down a little, wring them out and place them on the frosting gently and tap and it smooths the frosting out almost every time!
4 out of 5 stars
14 December, 2025
originally posted on influenster.com
One of the best!
I normally don’t really care too much about what kind of paper towels I use but these are one of the best! They’re soft, durable and have exceptional absorbency!
4 out of 5 stars
14 December, 2025
originally posted on influenster.com
Thick just like a cloth
[This review was collected as part of a promotion.] Feels very cloth like, they don’t rip easily, don’t leave any lint behind which i love, the packaging is the basic paper towel packaging nothing special there, they feel really nice and do what it’s supposed to do, I will definitely consider purchasing these instead of the current ones i use on my next shopping trip.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Super thick and absorbent paper towels
[This review was collected as part of a promotion.] Very impressed with these paper towels. Roll thickness is to the point where it almost doesn’t fit on the holder I have in my kitchen. (Other rolls easily fit) The strength and thickness of individual sheets is well above average. Super absorbent towels help keep the kitchen clean. Sheets are well portioned and easy to tear.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Must have
[This review was collected as part of a promotion.] I have used many paper towels products over the years but these one are the best out of all of the others ones i have used. They pick up mess easy and spills quickly.
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Soft durable
[This review was collected as part of a promotion.] I love viva! It picks up everything especially all spills. It doesn’t leave any lint behind very absorbent and durable. These paper towels are also soft
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Viva Signature Cloth Paper Towels.
[This review was collected as part of a promotion.] Viva Signature Cloth Paper Towels are amazing! Just like the name suggests they really are cloth like they’re durable, absorbent, and really soft! I love how they also have the choose a sheet option so I don’t have to waste a larger piece of paper towel on a small mess. They really do pick up most messes really well and are extremely soft. Would absolutely recommend 100%!
4 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2025Verified purchase
Too Large, sift
Too soft and difficult unwinding
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Nice and thick
[This review was collected as part of a promotion.] Soon as I opened these rolls of paper towels.I could tell I was going to like them. They felt nice and thick.Unlike the ones I usually use. It only took me one paper towel to wipe up the mess.That was made on my counter. Which is very nice because I would usually have to use several. Which is going to be a money saver.
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
Like Viva paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
Great paper towels!
Viva is a bit more expensive but I really like them. To me, they absorb wet messes better than other paper towels and we end up using fewer towels.
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Need
[This review was collected as part of a promotion.] These things work amazing for all kind of task that a paper towel is needed and they are so soft and when using them u need less so it will last forever highly recommended
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Best paper towels out there
[This review was collected as part of a promotion.] Solidly one of the best, if not the best, paper towel on the market. The towels hold up quite well for all things automotive, household, etc. They're quite absorbent, moreso than any others ive tried, then feel elegant as napkins, too
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
💙👍
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
Soft,strong and reusable
[This review was collected as part of a promotion.] Best paper towels I’ve ever used!!! They are so soft and very absorbent. One paper towel sheet can get a lot done. Perforation was great you don’t rip the next sheet when getting one definitely recommend these are my paper tower from now on.
5 out of 5 stars
12 December, 2025
originally posted on influenster.com
Like
[This review was collected as part of a promotion.] I've tried different toilet paper brands over the years, but Charmin has the best quality. I've also tried the Charmin Strong vs Charmin Soft, and I prefer this Soft kind. It's soft but still strong too. The tissue tears off the roll easily, and I've never had septic issues from it that I'm aware of. The mega rolls are just the right size. Anything bigger won't fit on the holders in my home. I'll cheap out on a lot of things, but toilet paper isn't one of them. Definitely worth the cost.
5 out of 5 stars
11 December, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] Theee are by far my favorite paper towels . They are thick and sturdy so you went need much. These can wipe up any spill. They are easy to tear and always super convenient.