Sponsored
Fresh Linen Liquid Laundry Detergent - up&up™
$12.99 ($0.09/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Fresh linen laundry detergent
- Helps remove tough stains and fights odors
- Brightens and whitens as it cleans
- Fresh linen scent
- Effective in cold water
Description
This Fresh Linen Laundry Detergent from up&up™ will keep your clothes looking and smelling fresh. This laundry detergent brightens and whitens as it cleans, and it helps remove tough stains and fight odors. Effective in cold water, it features a lovely fresh linen scent you're sure to love.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Scent: Fresh
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, do not ingest
Product Form: Liquid
Number of uses: 101
TCIN: 89926414
UPC: 072613474400
Item Number (DPCI): 003-08-0090
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water; c12-15 alcohols ethoxylated; sodium laureth sulfate; sodium citrate; sodium c10-16 alkylbenzenesulfonate; triethanolamine; fatty acids, c8-18 and c18-unsaturated sodium salts; fragrances; tetrasodium iminodisuccinate; fluorescent brightener 28 sodium salt; sodium polyacrylate; calcium chloride; methylisothiazolinone; protease enzyme; colorants; amylase enzyme; methylchloroisothiazolinone.' '
Allergens & Warnings:
CAUTION: EYE IRRITANT. MAY BE HARMFUL IF SWALLOWED. See caution on back label., CAUTION: Avoid contact with eyes. Do not ingest. Contains anionic and/or nonionic surfactants, enzymes. FIRST AID: In case of eye contact, flush with water. If swallowed, drink a glass of water. Call a physician. KEEP OUT OF REACH OF CHILDREN., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 5.13 inches length x 9.22 inches width x 10.96 inches height
Estimated ship weight: 10.32 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for colors especially dark colors for mixed color loads that have whites in it.
submitted by Elsa - 7 months ago
A: Hello Elsa - Thank you for your Question! This laundry detergent brightens and whitens as it cleans, and it helps remove tough stains and fight odors. It is safe for all colored as well as mix-colored clothes. Have a great day! - Eram
submitted byEram - 7 months agoTarget staff support
Q: Is this an he product?
submitted by chris - 1 year ago
A: yes, has the HE label right next to the number of loads :)
submitted bytammie - 9 months ago
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Guests are saying
The Up Up Fresh Linen Laundry Detergent is a budget-friendly option that effectively cleans clothes while leaving a pleasant, subtle scent. Many guests appreciate its stain-fighting capabilities and gentle formula, making it suitable for sensitive skin. The detergent works well in cold water and is praised for its ability to tackle odors, making it a reliable choice for families. Overall, it offers great value without compromising on performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 476 reviews
88% would recommend
287 recommendations
5 out of 5 stars
28 December, 2025Verified purchase
(no review title)
Excellent Product and Affordable.
5 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025Verified purchase
(no review title)
Smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
A little goes a long way.
A great detergent that removes stains with a very pleasant scent.
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Detergent leans well and leaves the clothes smelling great
5 out of 5 stars
3 December, 2025Verified purchase
(no review title)
Love the scent. Smells so good
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
Works as good as tide
I’ve started using this over tide and love it!
4 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
Works great but smells a little cheapy
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
(no review title)
My most favorite laundry detergent price is good quality is good. Smells better than using Tide or gain.
5 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
Great
The scent is so fresh and cozy without being overwhelming!
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase
Works well in comd wash
Excellent, cleans, smells good
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Greatmproduct, great value
Been using Up & Up brand for years. Great alternative to name brand. Smells fantastic.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Good detergent
The detergent is very good. Does the same job as Gain.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Smells great and great price!
I will never buy another laundry detergent. This smells so good and cleans my clothes. It’s al so a really good price
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
Smells amazing!
I love love love this detergent!! I have received so many compliments about my laundry smelling good with it, that my friends have come over to do their laundry with my detergent!
3 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Smells good, but now much more watery
Overall, we like this detergent. It has a pleasant scent and seems to get the job done. However, since they changed the bottle design, it seems like they also changed the formula of the detergent, and it's extremely watery compared to before. It makes me question how effective it is, so I'll have to keep a close eye on our clothes now to see if it's still cleaning well. What a shame, because we really liked this detergent, and it was a great value.
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Love this!
I love up and up laundry products. Good smell, effective, and amazing price!
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Great soap
Live the smell cleans great
5 out of 5 stars
Thumbs up graphic, would recommend
12 June, 2025Verified purchase
Great Quality
Clothes come out clean and smelling fresh.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
Love the smell
Smells great and clothes always come out clean!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025Verified purchase
TERRIBLE NEW SCENT
The scent stinks! I have used UP & UP Linen laundry detergent for years! I noticed when I would go to buy it was harder and harder to find. RED FLAG! Oh no going to change and that they did! Just like so many on the market the scent is overpowering! The old linen was clean and fresh! I can’t stand to wear my clothes washed in this version or use my towels after washing Way overpowering! Bring back the old version PLEASE!!!!