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Downy Cool Cotton Ultra HE Compatible Liquid Fabric Softener
$12.99 ($0.09/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe in all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. Cool Cotton gives your laundry a refreshing, airy, clean scent. This fabric softener offers enhanced freshness, providing a longer-lasting scent* that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe in all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid.
*lasting freshness vs the leading liquid detergent alone.
*lasting freshness vs the leading liquid detergent alone.
Scent: Scented, Cotton
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: High Efficiency (HE), Concentrated
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 83084061
UPC: 030772100493
Item Number (DPCI): 003-07-5760
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
Liquid fabric softener can increase fabric flammability. Using more than recommended can increase this effect. Do not use this product: on garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth), on children's sleepwear or garments labeled as flame resistant as it may reduce flame resistanceShipping details
Estimated ship dimensions: 12 inches length x 10 inches width x 9 inches height
Estimated ship weight: 9.601 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This fabric softener is a favorite among guests for its delightful scent and ability to keep clothes soft and fresh. Many appreciate its clean fragrance that is not overpowering, making it suitable for sensitive skin. The product is praised for its economical value, providing multiple benefits such as color protection and wrinkle reduction. Guests love how it enhances their laundry experience, making it a must-have for laundry days.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 1993 reviews
quality: 4.81 out of 5
scent: 4.86 out of 5
value: 4.72 out of 5
94% would recommend
126 recommendations
5 out of 5 stars
1 January, 2026
originally posted on influenster.com
Smells really good
I loveeee downy and their fabric softener it smells super good and makes my clothes fell great and even gives it that nice scent it makes me feel great!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Love the scent
5 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
(no review title)
love this soap and scent
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
Love it
Family favorite smell, stays on perfectly
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
A classic, dependable fabric softener that keeps c
Downy Cool Cotton has been a consistent favorite in my laundry routine because it delivers exactly what I want—clean scent, soft fabrics, and reliable results every time. The fragrance is crisp and airy without being overpowering, giving clothes that freshly-washed, cozy feel that lasts well beyond wash day. It also helps reduce static, making everyday wear much more pleasant.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
For great smelling clothes out of the wash
Downy is the best fabric softener that I have used and I love the smell of it, this one even more than the original scent too (but barely). It's not too expensive for the amount you get and the soft feel of the clothes along with the smell that it leaves are both top tier
3 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
Trying to find Old School Downey fabric Softener.
It was alright. trying to get old Downey Fresh smell. Where people walk in and smell it.
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
Very nice love the scent
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Mexican house hold approved
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
No more static
This is absolutely the best smelling fabric softener there is. It leaves my clothes smelling amazing, fresh and clean and the scent lasts a long time. I barely have any static in my clothing which is a big no for me. It comes in a very convenient bottle that is easy to use. Got to go get you some.
5 out of 5 stars
15 December, 2025
originally posted on influenster.com
Downy Cool Cotton: Clean, Cozy, and Classic
Downy Cool Cotton Fabric Softener has been a staple in my laundry routine for years, and for good reason. Downy never misses when it comes to softness and long lasting freshness, and this scent is no exception. Cool Cotton smells crisp, clean, and comforting, like freshly washed sheets straight out of a magazine. It leaves my clothes feeling incredibly soft, and I especially notice the difference with my towels, bedding, and sweaters. Everything comes out fluffier, softer, and just more cozy overall. I also appreciate that it’s safe to use in all washing machines, which makes it an easy, no-brainer choice. If you want laundry that feels soft, smells amazing, and actually stays fresh, Downy Cool Cotton is 100% worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
nice scent good quality
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
so clean
smells amazing
5 out of 5 stars
8 December, 2025Verified purchase
(no review title)
Great price
5 out of 5 stars
5 December, 2025Verified purchase
(no review title)
Good stuff
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
(no review title)
I’ve been using Downy since I was a child. It leaves clothes smelling really nice and keeps them soft.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
(no review title)
I never received my order
1 reply from Downy team - 2 months ago
We're sorry to hear your order didn't arrive as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Love
Love this scent!!
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
Fresh scent, soft clothes, and great value — a mus
really enjoy using the Downy Ultra Cool Cotton Liquid Fabric Conditioner. It leaves my clothes feeling super soft and fresh without being overpowering. The scent is clean and light, perfect for everyday use. It also helps reduce wrinkles and makes ironing much easier. I appreciate that a small amount goes a long way, so it’s good value for the price. The packaging is sturdy and easy to pour from, with a secure cap that prevents leaks. Overall, it’s an effective, pleasant, and reliable fabric conditioner that keeps my laundry smelling amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Downy Cool Cotton Ultra HE Compatible Liquid Fabric Softener
The best, love how the clothes smell