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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

$29.99 ($2.13/ounce)

In Stock

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About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 6 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 5 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 6 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 1 year ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 1 year ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 1 year ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 5 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 4 months ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 4 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 7 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 7 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 9 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 7 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 10 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 10 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 11 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 11 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 1 year ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 1 year ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1181 reviews
    easy on tummy: 3.1 out of 5
    easy to prepare: 3.81 out of 5
    quality: 3.16 out of 5
    value: 2.84 out of 5
    40% would recommend
    93 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 December, 2025Verified purchase

    Obsessed!

    We had such a hard time with my first born and finding a formula, I wish Bobbie Gentle Ease was around back then! My new born loves this stuff! It’s easily digestible, and she doesn’t spit up with it. I’m beyond obsessed!!
    Boymom21
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on Bobbie
    Image

    Only gentle formula we feel good about

    We used Bobbie for our first born and now are doing so again for our twins. It’s $$$ (esp with two babies eating!) but it’s one of the only gentle formulas on the market without corn syrup, so we persist.
    Alex B.
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on Bobbie
    Image

    Couldn’t be happier

    So happy I chose this brand and formula for my baby! She breast fed until 6 months and now we combo feed with Bobbie and she has zero tummy issues! Highly recommend
    Brittany S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 December, 2025
    originally posted on Bobbie
    Image

    Mommy + baby approved

    After trying literally everything to try and produce more milk I had to combo feed my son with formula which was a very hard thing for me to accept. Bobbie absolutely made me feel more confident in doing so and my baby lovesssss his bottles! He’s very regular & we have minimum gas / spit up issues
    Brynn T.
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on Bobbie
    Image

    Best Formula

    Our baby love Bobbie’s, we were doing the original but our little one started having constipation issues so we swapped to the Gentle. She’s doing great on it!
    Maddy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 December, 2025
    originally posted on Bobbie
    Image

    amazing formula!

    Decided on Bobby formula for my second child and I wish I used it sooner. My baby is definitely less gassy and very regular in terms of pooping. I also love that it’s organic and that it is third-party tested for heavy metals and toxin. I feel safe using this formula.
    Nicole
    Did you find this review helpful?
    3 out of 5 stars
    20 December, 2025
    originally posted on Bobbie
    Image

    Okay

    Baby doesn’t love the formula, he always prefers breast milk. Unfortunately the formula has not helped with his reflux.
    Raquel A.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    Switched from Kendamil

    This formula saved my gassy baby! She was originally on Kendamil as we used that with my first daughter with no issues…however as her discomfort worsened our ped recommend switching to a “gentle” formula. My baby REFUSED Gentlease. I asked Chatgpt which “gentle” formula would taste most similar to Kendamil and Bobbie Gentle was recommended. My baby loves this stuff! Most importantly, she is finallly comfortable. Her belly isn’t rock hard, and she doesn’t arch her back and scream in pain anymore. My husband and I used to describe our poor baby as “stiff as board.” No one in the house was sleeping as the gas seemed to worsen when she was laying on her back at night. This formula completely changed all of our lives for the better! So so grateful!
    Haley
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on Bobbie
    Image

    Happy Baby

    Starting using Bobbie gentle to combo feed my baby, she loves it and so does her tummy!
    Olivia
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on Bobbie
    Image

    Worth every penny!

    I have used this formula with all three of my kids and it does wonders for gas. My babies all struggled with painful gas until we switched to this gentle formula. Plus, we love that it is all organic and made in the USA.
    Tara
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on Bobbie
    Image

    Great for sensitive tummies!

    My baby had lot of gas and cried a lot while pooping. Bobbie gentle has been a great help and relief. She is sleeping much better since on this formula and gas has reduced almost immediately. Strongly suggested!
    Chiara
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025
    originally posted on Bobbie
    Image

    Great for gassy babies.

    We started out on the Whole Milk formula but when my baby became gassy, we switched her to this and she's been great ever since!
    Lindsey
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025
    originally posted on Bobbie
    Image

    Great product!

    Using with our 3rd babe - sadly, our BF journey was short lived this time around. After trying the original, the gentle formula here is a perfect solution. Very happy we can access this at stores too!
    Andrea M.
    Did you find this review helpful?
    4 out of 5 stars
    17 December, 2025
    originally posted on Bobbie
    Image

    Love!!

    Our son hasn’t been having the best time with the few brands we’ve tried in the past few months. The last one was recalled & we needed something, we realized he needed something more gentle on his little tummy so we figured we’d give Bobbie & we haven’t looked back ever since! He’s happy & so are we! Just hate the scavenger hunt for the scooper in every can, I save the previous one until I find the new one.
    Deanna W.
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Bobbie
    Image

    We switched from breastmilk to

    We switched from breastmilk to Bobbie Organic Formula for my 6 month old and he absolutely loves it. He is less gassy/fussy & doesn’t spit up as much! Love it!
    Carlee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    A new start

    Here to say that it has been a smooth transition from breast milk to formula. My little is combo fed so most of the day he will get breastmilk and whatever I don’t pump he eats this formula and it is a breeze. Has been on it for over a month as well. I do agree that you for sure have to shake really well to make sure the powder is all dissolved
    TaylorA
    easy on tummy: 5 out of 5
    easy to prepare: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Bobbie
    Image

    Helpful

    Really struggled with my baby’s tummy after switching to formula from breast milk. Bobbie gentle hands down worked the best for him!
    Kristine
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Bobbie
    Image

    So thankful Bobbie is around!

    My twins have been on this formula since the recall from Byheart happened. Due to an unfortunate circumstance, my babies are exclusively only formula fed and this pink can has been a great find for them. Other formulas constipated my girls for days and thankfully this Organic Gentle formula has consistently kept their tummies full and on a normal poop schedule. I am so glad a company like Bobbie is around for the parents who simply won't settle and want something superior for their babies. I also happen to dig what this company stands for and all the work they do to help parents in need. The Byheart recall was a a stressful experience for us and to know Bobbie undergoes extensive testing is extremely important & gives me peace of mind. I REALLY appreciate them for doing everything possible to put our babies first!
    Vanessa
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on Bobbie
    Image

    Best Formula

    My son had terrible colic and we started using bobbie as we combo feed him and he is like a new baby
    Angela G.
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on Bobbie
    Image

    Best Formula Ever!

    Our little girl has an array of tummy troubles including CMPA and serve reflux. From pediatricians to GI specialists and tests to hospital stays, nothing seemed to work long term. Eventually she grow out of the CMPA allowing us to try milked based formulas but had a reaction to certain milk based formulas. In addition, formulas that don’t bother her insides don’t taste good to her. This has lead us to trying just about every brand of formula on the market. Finally we found Bobbie Gentle! In short time she has transitioned successfully over and loves the taste. We finally don’t have to stress about getting in the ounces for the day. Thank you!!!
    Krystle
    Did you find this review helpful?

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