Sponsored
Bubs Easy Digest Goat Infant Formula Powder - 20oz
$33.49 ($1.67/ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- SUPPORTS DIGESTIVE HEALTH: Made in Australia, Bubs Goat Milk Infant Formula is for bubs ages 0 to 12 months. It promotes smooth digestion and a healthier gut for your bub, allowing easier digestion compared to cow's milk
- FOR SENSITIVE TUMMIES: Our Bubs Goat Milk Infant Formula gives parents peace of mind by providing the essential vitamins and minerals your bub needs for healthy development, including DHA/ARA, omega-3, omega-6, and prebiotics
- GOODNESS FROM THE FARM: Bubs Goat Milk Infant Formula is securely blended, made with whole goat milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified
- PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour
- TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies
Description
Gentle on tummies. Bubs Goat Milk Infant Formula is the first and only clean label goat milk formula available today. It’s made with whole goat milk which has A2 protein, a smaller and softer protein that’s more easily absorbed in your bub’s tiny tummy. For many, this means fewer digestive issues. Families can rest assured knowing they’re giving their baby the very best because Bubs Goat Milk Infant Formula – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.
Serving Size: 4.9 fl oz
Amount (4.9 fl.oz., prepared as directed):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 10.7grm0%
Protein 2.1grm0%
Water 132grm0%
Linoleic Acid 750mg0%
Vitamin A 2800%
Vitamin D 630%
Vitamin E 40%
Vitamin K 9.7mcg0%
Thiamin (Vit. B1) 135mcg0%
Riboflavin (Vit. B2) 225mcg0%
Vitamin B6 81mcg0%
Vitamin B12 0.7mcg0%
Niacin 860mcg0%
Folic Acid 20mcg0%
Pantothenic Acid 750mcg0%
Biotin 5.3mcg0%
Vitamin C (Ascorbic Acid) 20mg0%
Choline 18.6mg0%
Inositol 13mg0%
Calcium 70mg0%
Phosphorus 42mg0%
Magnesium 8mg0%
Iron 1.1mg0%
Zinc 0.7mg0%
Manganese 22mcg0%
Copper 114mcg0%
Iodine 10mcg0%
Selenium 3.4mcg0%
Sodium 46mg0%
Potassium 91mg0%
Chloride 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, goat whole milk solids, goat whey protein concentrate, vegetable oil blend (palm olein, high oleic sunflower oil, canola oil, sunflower oil, coconut oil), galacto-oligosaccharide (gos). less than 2% of: antioxidants (a-tocopherol, ascorbyl palmitate), biotin, schizochytrium sp. oil*, m. alpina oil**, calcium carbonate, calcium pantothenate, calcium phosphate, choline bitartrate, cholecalciferol, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, folic acid, ferrous sulfate, inositol, l-carnitine, magnesium sulfate, manganese sulfate, niacinamide, phytonadione, potassium chloride, potassium iodide, potassium phosphate, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, soy lecithin, taurine, thiamine hydrochloride, vitamin a acetate, zinc sulfate. * a source of dha. ** a source of ara.
Allergens & Warnings:
Contains goat milk and soy. , Warning: Never use a microwave oven to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional. Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use. Not for infants or children with Galactosemia. Warning: Follow instructions exactly. Prepare bottles and nipples as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill.Baby Formula Focus: Standard Nutrition
Base Ingredient: Milk
Dietary Needs: Pasteurized, Naturally Flavored
Features: No Artificial Preservatives, No Artificial Colors, Non-GMO, No Artificial Flavors
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 91230366
UPC: 860006764562
Item Number (DPCI): 007-12-0011
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.1 inches length x 5.1 inches width x 5.7 inches height
Estimated ship weight: 1.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Where is this formula made?
submitted by Nuna - 10 months ago
A: Hi! All of our formulas are made in Australia. Please let us know if you have any other questions.
submitted byAussie Bubs - 10 months agoBrand expert
Q: I can see there is 0-6 months also 0-12 months. Do i need to worry about this? I mean Do I bought an original product? Does my baby is receiving the right nutrition besides what the product sells?
submitted by Andrea - 6 months ago
A: Thank you for reaching out to us. Please note that we have phased out our old cans that are (0-6 months) STAGE 1 and (6-12 months) STAGE 2. Our new cans are now 0-12 months. Some regions around the world – like Australia – offer infant formula in two stages. We entered the US at the height of the formula shortage, we didn’t have time to adjust our cans to meet US norms and expectations, we needed to get them here as quickly as possible to help feed babies. We’ve decided to move to a single stage formula intended for use by infants from birth to 12 months. From a formula and nutritional standpoint, nothing has changed. It is the same as STAGE 1 formula. The formulation remains consistent with our infant formula products and formulated to provide the essential nutrients for growth and development. Please feel free to email hello@aussiebubs.com should you have additional questions.
submitted byAussie Bubs - 6 months agoBrand expert
Q: The first ingredient on the label is lactose. To clarify, this lactose would be goat lactose, correct? Why is that not written "goat lactose" ? looking for a formula FREE OF cow lactose . Thank you
submitted by MumMomMama - 7 days ago
Q: Will this formula help to reduce baby from spitting up a lot?
submitted by Julie - 4 months ago
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$23.24($1.16/count)
reg $30.99 Sale
1.8 out of 5 stars with 5 ratings
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Guests are saying
Bubs Goat Milk Formula has garnered positive feedback from guests for its gentle formulation that is easy on babies' tummies. Many guests report significant improvements in digestion, reduced spit-up, and overall satisfaction with their babies' health and happiness. The formula is praised for its smooth texture, pleasant smell, and high-quality ingredients, making it a preferred choice for parents seeking a nutritious alternative to traditional formulas. Guests appreciate its effectiveness in addressing common digestive issues and its resemblance to breast milk.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 329 reviews
quality: 3.73 out of 5
value: 3.46 out of 5
64% would recommend
50 recommendations
5 out of 5 stars
31 December, 2025Verified purchase
(no review title)
Baby can tolerate this formula well!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025
Didn’t Compare Well to Kendamil Goat Formula
I primarily breastfeed my baby, but when my supply is low, I rely on formula as a supplement. I chose this formula as an alternative to Kendamil Goat Infant Formula, which is extremely popular and almost always out of stock. Unfortunately, after making the switch, I noticed several concerning changes. My baby began spitting up more frequently and seemed much fussier, especially due to gas discomfort. His stools also became much runnier, resulting in more frequent diaper blowouts, which was stressful to deal with. On a personal note, I was also put off by the strong chemical-like smell of the formula. Overall, this experience was disappointing and didn’t work well for my baby.
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
Baby is a Happy Camper!
Although my baby was doing well on Kabrita before making the switch to Bubs, I was not a fan of the smell plus their report on heavy medals was scary. I noticed right away Bubs had that real milk smell and a creamier consistency. My baby is a happy camper and we do not have spit up problems. I do wish they would add a line on the 2oz scoop to help measure out the 1 oz quantity. Also I wish they had an organic goat milk option! Stock is usually low and I've ran into many damaged cans in store which makes the formula not safe for consumption.
5 out of 5 stars
17 December, 2025Verified purchase
Better than bobbie
One bottle. That’s all It took!! I bought this because I researched further on goat milk over the Bobbie’s that I was using previously. One bottle, and my baby was so happy and energetic!! She’s been in such a good mood, I’m guessing this stuff is making her belly feel great!
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
Making the switch
Absolutely amazing!! I actually accidentally switched to this formula after Kendamil goat shortage and will be permanently switching over. My baby loves this formula, he doesn’t spit up and it goes well with his tummy.
1 out of 5 stars
2 December, 2025Verified purchase
Palm oil :(
Palm oil!!! Really? Come on.
5 out of 5 stars
28 November, 2025
originally posted on Aussie Bubs
Great for CMPA
We bought this because our son hasn't tolerated any of the 7 others we have tried. 2nd can and he has had not one spit up or grumpy tummy times since
5 out of 5 stars
23 November, 2025Verified purchase
(no review title)
Good stuff for the baby, goat milk is the way to go.
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I think this formula is very good; it has many nutrients for babies. I recommend it because I know it will be good for mothers who don't breastfeed, so their babies can be strong and healthy.
5 out of 5 stars
25 October, 2025
originally posted on Aussie Bubs
Love it
Been feeding my baby this since birth and shes seems to love it, it's easy on her tummy!
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Only Formula My Son Would Eat
My son was allergic to different types of formulas, as well as didn't like the tastes, until we found this one. It was the only one he would take! We've been using this for 4 months and he has gained weight, no tummy or allergy issues! He likes it so much, he still gets up at night for a drink at almost a year old :{
5 out of 5 stars
5 October, 2025
originally posted on Aussie Bubs
Great Product!
After 2 formula changes this has been the best formula for my daughter! She absolutely loves it! No more constipation or spiting up.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Do your research
Made my bag extra gassy and super fussy after each feeding.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025
buy it
no upset baby. no eczema. no sore nippleds.
5 out of 5 stars
29 September, 2025Verified purchase
The Best Formula!!
I recently switched my baby to goat milk formula and I have to say it’s been the best change. My little one seems to digest it much better than regular cow's milk formula. I love that that my baby loves the flavor. He didn’t even miss a beat when I gave him the first bottle. It’s comforting knowing I’m giving them something that’s easier on their tummy. Plus, I noticed fewer fussiness during feedings and easier poops. The packaging is also user-friendly, making it easy to measure out the right amount. Overall, I highly recommend giving it a try if you're considering alternatives for your baby’s fussiness, nutrition, colic or just to give it a try.
1 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
low in stock
Always low in stock of this item
5 out of 5 stars
19 September, 2025
originally posted on Aussie Bubs
Amazing !
Ive been buying this formula for 4 months now and my baby loves it, he hasn’t spit up as much as he used to. We have tried a lot of Formulas and out of all the ones we’ve tried I recommend this one .
5 out of 5 stars
10 September, 2025
originally posted on Aussie Bubs
Love it
My baby had a lot of colic with other cow’s milk formulas, so we decided to switch to Bubs goat milk formula. It’s been a game changer! Not only does she love it, but it’s also really gentle on her tummy, and she’s gained weight perfectly. I highly recommend it to anyone looking for a formula that’s easy on a baby’s digestion.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025
Great Formula
This formula is amazing leaves my baby happy.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Love it
My baby loves Bubs milk! Gentle on the tummy, mixes easily, and gives me peace of mind with the clean ingredients. So happy we found this formula!