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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 3 years agoA: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years agoA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 1 year ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 1 year agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 1 year ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 10 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 1 year agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 2 years ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 2 years agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years agoA: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expert
Q: Is this EBT snap food stamps eligible
submitted by Debo - 3 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years agoA: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expert
Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula?  the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?
submitted by Courtney J - 30 days ago
A: I’m just realizing that they’re are two different formulas! Shame on target.
submitted byKate - 4 days ago
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2872 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.45 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
70% would recommend
344 recommendations
1 out of 5 stars
1 January, 2026Verified purchase
Pick-up Problems.
Not ready when here ordered one can and offered to go get it off of the shelf to help them and told us we would have to pay for two.
5 out of 5 stars
22 December, 2025Verified purchase
(no review title)
My baby does well with this formula
1 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025Verified purchase
BEWARE -Not the same formula as the regular company!
Horrific !! Made my baby sick -it’s a diff factory and not the same formula as the actual company . It smells horrific & made my son stomach sick for a week. STICK TO THE WEBSITE, don’t buy from Target
5 out of 5 stars
21 December, 2025
originally posted on Bobbie
Love!
Our baby loves Bobbie! I was an under supplier with breast milk and have combo fed his entire life. Bobbie made me feel good about ending my breast feeding journey because of the great ingredients
5 out of 5 stars
20 December, 2025
originally posted on Bobbie
The Best
We absolutely love Bobbie formula. We used it with our first combo fed baby so when we had our second we knew we would be using Bobbie again. We love that the ingredients are clean and organic. The subscription with delivery to your door makes feeding our baby so simple and easy. It allows us to spend more time with our babies at home and not at the store. We recommend Bobbie to everyone we know that has a baby.
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
Love this formula ! It’s the best used it since my daughter was an infant .
5 out of 5 stars
20 December, 2025
originally posted on Bobbie
A Reliable, Thoughtfully Made Baby Formula
Bobbie formula has been a great option for my family. I appreciate the simple ingredient list and the fact that it’s made to meet U. S. standards without unnecessary additives. It mixes smoothly, has a mild smell compared to some other formulas, and was gentle on digestion. Overall, a solid choice for parents looking for a thoughtfully made formula.
5 out of 5 stars
19 December, 2025
originally posted on Bobbie
Boob to Bobbie
10/10 baby loved it immediately in the transition from breastfeeding.
5 out of 5 stars
19 December, 2025
originally posted on Bobbie
Best formula out there!
We switched to Bobbie after noticing our daughter was having tummy issues with another big brand competitor. She was constipated, which made us worry big time as first-time parents. After lots of research, we chose Bobbie for its organic and clean ingredients, and its marketing campaign of getting your baby's diapers dirty! Boy, were they right! Our girl has been thriving ever since the switch. It also mixes beautifully with my breastmilk, which is a huge plus. Would recommend 100%!
5 out of 5 stars
19 December, 2025
originally posted on Bobbie
Great formula
My 2 month old enjoys this formula and I love the clean ingredients! Great brand!
5 out of 5 stars
18 December, 2025
originally posted on Bobbie
Better experience than with other name brands
Our baby has had fewer incidences of spitting up with Bobbie. After about a month of using Enfamil, we decided to try Bobbie in hopes that our daughter would have fewer issues after feeding. We have been very pleased with the transition, and beyond the formula, our experience with customer care at Bobbie has also been top-notch.
5 out of 5 stars
18 December, 2025
originally posted on Bobbie
I like Bobbi
We have been using it since our baby's birthday and it has gone very well. Only occasionally issues with payment discounts, outside of that it has been good.
5 out of 5 stars
17 December, 2025
originally posted on Bobbie
Excellent formula
Amazing formula and amazing company. Love giving my baby clean formula that she loves and supporting a great company supporting families during this critical time.
5 out of 5 stars
16 December, 2025
originally posted on Bobbie
Excellent!
Cannot say enough great things about this formula!
5 out of 5 stars
16 December, 2025
originally posted on Bobbie
The perfect formula!
My baby loves this formula it’s easy for her to digest. I’m glad I can use something that’s so good for her that I know will benefit her health. It was super easy to switch her from her previous formula (similac 360) to this one without an issue. Definitely recommend this to other moms out there
5 out of 5 stars
15 December, 2025
originally posted on Bobbie
Terrific Product
We used this for our first born and it was a great product for him. We plan to use again for our second.
5 out of 5 stars
15 December, 2025
originally posted on Bobbie
The best formula
The absolute BEST! Gentle on my grandsons belly. When I asked to ship sooner, had it in 2 days? Amazing! I’m sure my daughter will use this on baby number 2!
5 out of 5 stars
15 December, 2025
originally posted on Bobbie
Formula
So far im really happy we switched to Bobbie did many research on a clean formula and alsonbecause my LO had more spit ups with previous formula. We love Bobbie and we also love the fact we can subscribe and never run out of formula and have them deliver at your doorsteps. Not only that but also it brings you a peace of mind because her eun the US we can run into shortages with formulanbutnwith Bobbie as a subscriber you don't.
5 out of 5 stars
13 December, 2025
originally posted on Bobbie
Must have
This product has really helped my premie newborn gain weight fast
5 out of 5 stars
12 December, 2025
originally posted on Bobbie
The best formula!
I started supplementing with Bobbie and then my supply tanked and we have been exclusively using Bobbie. I have such peace of mind knowing my babies is receiving the best nutrition and formula on the market. It sits so well with his stomach. Wish I would have found Bobbie sooner