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Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz
$22.99 ($1.63/ounce)
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About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.63g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organi linoleic sunflower oil, organic low erucic acid rapeseed oil, organic whey protein concentrate organic high oleic sunflower oil, organic coconut oil, organic nonfat milk, less than 2 % of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium carbonate, calcium phosphate, potassium chloride, sodium chloride, potassium citrate, l-carnitine, magnesium phosphate, calcium ascorbate, choline bitartrate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, vitamin b12. *a source of docosahexaenoic acid (dha) **a source of arachidonic acid (ara)' '
Allergens & Warnings:
CONTAINS MILK.Baby Formula Focus: Immune System Support, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 850061847072
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 10 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 10 months agoBrand expert
Q: What size is the scoop?
submitted by Kay - 5 months ago
A: It is 8.5g or 1.5 level tablespoons.
submitted byBobbie - 4 months agoBrand expert
Q: Can this whole milk version be used on a newborn?
submitted by Britt - 5 months ago
A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.
submitted byBobbie - 5 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 9 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 9 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 9 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 9 months agoBrand expert
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its effectiveness in providing a smooth transition from breastfeeding to formula feeding. Many guests appreciate the clean ingredients, ease of mixing, and the absence of common digestive issues like gas and constipation. The formula is praised for its taste and nutritional value, making it a preferred choice for many families. Overall, Bobbie stands out as a reliable option for parents seeking quality nutrition for their babies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 55 reviews
easy on tummy: 4.18 out of 5
easy to prepare: 4.42 out of 5
quality: 4.42 out of 5
value: 4.17 out of 5
78% would recommend
14 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025
Breastfeeding transition
My baby is breastfed and it’s been so hard trying to get her on formula because she would literally spit the bottle out her mouth every time she tasted the emfimil or the by heart formula (before it got recalled) . Got this because I saw the reviews, I’m in shock that my baby actually really likes it
4 out of 5 stars
27 November, 2025Verified purchase
(no review title)
I was looking for a formula to feed my breastfead baby, due to a dip in my supply. I ended up buying this formula when they were having a one time discount, but unfortunately, my daughter did not like it at all. She didn’t have any spit Ups or anything. She just would not drink it. She did not like the taste. I guess. And it’s unfortunate, but I really wanted to use this formula. I’ve heard great things about it.
5 out of 5 stars
22 November, 2025Verified purchase
(no review title)
We love bobbie!
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025
Amazing
After the recent recall on Byheart formula, i was in a rush to find a formula with clean ingredients that worked for my baby. Bobbie Whole milk is that formula! It was very easy to transition my baby and didn’t cause tummy issues like others i’ve tried. the can is small, but worth the price. I’m officially a Bobbie mommy!
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
after byheart recall I switched to this brand baby poops and eats this just fine and also burps quick
my baby takes it well sleeps longer at twi months
5 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Previously breastfed baby loves this. Her stomach does better with the nonfat version but this is cheaper and has whole fat.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
(no review title)
After trying so many formula types, this was the only formula that did not upset my baby. Highly recommend.
1 reply from Bobbie team - 3 months ago
We are so glad that you and your baby are loving Bobbie!
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
My Baby Loves it
My boy loves it- he’s been drinking this formula for about 2 months now since my production has slower down. He had an easy time transitioning
1 reply from Bobbie team - 3 months ago
We are so glad that you and your baby are loving Bobbie!
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
We love Bobbie!
Bobbie has been our go-to formula for baby number two and we have barely any problems. It’s super easy to mix and we have had way less problems with spit up as we did with our first child on other brands. It is a little bit more expensive than some options, but I’m willing to pay that for having grass fed. Good ingredients. The biggest downside with this formula is that it comes in smaller tins so it’s harder to buy with some of the regulations on how many cans you can buy in one purchase.
4 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025Verified purchase
A little frothy
We tried this formula out for my 11 month old because Bobbie is completely out of stock of the sensitive formula. My babe hasn’t had any issues with this formula, I will say that is noticeably more frothy than the sensitive so it causes a bit more gas. Overall I really appreciate Bobbie formula, they are far better than many brands.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2025Verified purchase
Constipation
Really wanted to love this because of the ingredients but it gave my baby awful constipation. Went back to his previous formula and have had no issues
1 reply from Bobbie team - 5 months ago
We're sorry to hear Bobbie Whole Milk Infant Formula wasn't the right fit for your baby. We want to learn more and make this right for you! Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're on standby!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 July, 2025Verified purchase
Nope.
Bought this twice to give it a fair try. It made my new born so constipated that I had to give him suppositories. It also caused a lot of spit up.
1 reply from Bobbie team - 6 months ago
Hi! Thank you for giving Bobbie a go. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at hello@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Great for exclusively breastfed babies
I think it worked perfectly for my exclusively breast fed granddaughter. I took the grands for 2 weeks and my daughter and I live in different states. The baby is 5 months and has only had breast milk up until this point. I did alot of research on formulas since they’ve come a long way since my kids were babies. I’m a personal shopper and know the popular items that people shop for. Kendamil was my first choice since it was the most popular. After reading reviews it seemed to make babies fussy or gassy until they adjust. By Heart was also in the running but it’s so expensive. I went to Bobbi because although not as popular, it seemed to have good reviews for breastfed babies. Tried the organic formula first and she seemed to spit up more often and had very watery stools often but it didn’t bother her tummy. So I tried the whole milk formula and it’s been great so far. Less spit up but no bowel movements as of yet. It’s actually been the best choice. Only wish it were available in all markets and not just Target since my daughter doesn’t live near a Target store.
1 reply from Bobbie team - 5 months ago
Thank you for trying Bobbie Whole Milk Infant Formula! Check out the Store Locator tool on hibobbie.com to find this product near you. It is also available for one-time or subscription purchases on our website! We's like to hear more about your experience with Organic Original. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help further!
3 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2025Verified purchase
Doesn't dissolve
Unless you aggressively shake this for about 2 minutes straight it’s powdery and chalky, my typically breast fed baby HATED this. However the metallic smell is much less prominent than in competitor brands (Similac specifically)
1 reply from Bobbie team - 6 months ago
Hello! We are sorry to hear that you are having a hard time preparing Whole Milk Infant Formula. We recommend warming up the water to 100 degrees to help the reconstitution along. Reach out to us directly if you need more support!
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
LOVE LOVE LOVE
We loved everything about this formula! Make it easy to stop breastfeeding when you have such a good option to switch to!
1 reply from Bobbie team - 7 months ago
So awesome! Love to hear Bobbie's working great for your baby!
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025
EBF baby to happy bobbie baby!!
LOVE this formula. A God sent once I decided to wean my baby girl from breastmilk. From exclusively to exclusively formula fed and it was so easy and seamless. Forever grateful for a US based formula with amazing ingredients and received tons of awards for clean ingredients. I feel so blessed to be using this formula. ZERO guilt switching to formula after exclusive breastfeeding for 7 months!
1 reply from Bobbie team - 9 months ago
We love this! Congrats on a seamless transition to formula. If you have any questions along the way, we are here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2025
10/10! Best Bobbie formula out of the three.
This formula is amazing, it dissolves easily in water, super velvety and my baby loves it. So thankful I found something with great ingredients after weaning off breast milk.
1 reply from Bobbie team - 10 months ago
Hi Taylor, We love that you and your babe are loving Bobbie Grass-fed Whole Milk Infant Formula. We're honored to be a part of your feeding journey!