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Bobbie Organic Original Infant Formula
$40.99 ($1.71/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.05g
Total Fat 5.5g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic low erucic acid rapeseed oil, organic linoleic sunflower oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2% of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil*, mortierella alpina oil** calcium carbonate, calcium phosphate, sodium chloride, potassium chloride, potassium citrate, l-carnitine, magnesium phosphate, choline bitartrate, calcium ascorbate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, and vitamin b12. * a source of docosahexaenoic acid (dha) ** a source of arachidonic acid (ara)' '
Allergens & Warnings:
STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Street Date: July 8, 2022
TCIN: 85776111
UPC: 850061847089
Item Number (DPCI): 007-09-0115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.12 inches length x 5.12 inches width x 5.48 inches height
Estimated ship weight: 1.918 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 1462 ratings
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2870 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.45 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
70% would recommend
344 recommendations
1 out of 5 stars
1 January, 2026Verified purchase
Pick-up Problems.
Not ready when here ordered one can and offered to go get it off of the shelf to help them and told us we would have to pay for two.
5 out of 5 stars
22 December, 2025Verified purchase
(no review title)
My baby does well with this formula
1 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025Verified purchase
BEWARE -Not the same formula as the regular company!
Horrific !! Made my baby sick -it’s a diff factory and not the same formula as the actual company . It smells horrific & made my son stomach sick for a week. STICK TO THE WEBSITE, don’t buy from Target
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
Love this formula ! It’s the best used it since my daughter was an infant .
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
On time
3 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Please improve the packaging
I mostly breastfeed but got this to try out after the Byheart recall. While my LO's tummy seemed to tolerate well I do take issue with the can design esp at this price point. Having to dig for a scoop that is longer than the width of the can requiring a little effort to make it fit it isnt ideal. It may seem trivial to some but the quality of free sample formula cans are better. If you're going to price and market it as a superior product why not add a little effort into your packaging as well.
4 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Love the product hate the cans. The cut you! Literally.
Formula is great used with our first and had to switch after byheart recall with our second. Only thing the cans cut the crap out of your hands! Please fix this!!
3 out of 5 stars
27 November, 2025
Scoop should be on the top like other formula brands
I like the formula but they charge too much to be making parents dig for the scoop, I got the formula everywhere
1 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Really freaked out by this- formula has different texture and smell than normal. Sent email to Bobbie — highly concerned
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
Mixes well and does not produce a lot of foam.
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Very gentle on my baby’s tummy. The best formula thus far!
1 out of 5 stars
16 November, 2025
(no review title)
Had my LO soooo constipated! Tried adding probiotics since the formula lacked it and still my baby would grunt and cry I tried it for 2 weeks hoping it would work and it didn’t they are good about refunds which I’m grateful for. But i switch to Similac in orange can and he is doing so well and pooping on the regular!
1 reply from Bobbie team - 1 month ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
Good Formula
Both my babies used this formula! Both didn’t have any stomachs issues with it where as other brands would make my baby fussy. I also like that it’s manufactured in the US. My pediatrician always said to look for formulas made in the US vs it coming from overseas and just sitting and sitting in a warehouse.
1 out of 5 stars
14 November, 2025Verified purchase
received spoiled formula
I purchased two cans of Bobbie Infant Formula (exp. Jan 2027), and both cans I opened have the same concerning issue. The powder formed large hard clumps, looks much darker than usual, and has a mild sour smell. My baby won’t stop crying after consuming it and refused to eat. Very disappointed.
1 reply from Bobbie team - 1 month ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
great if you baby is bf
My baby is ebf however he’s starting to teeth and when he gets irritated he noticed he doesn’t want to eat directly from me so I bought Bobbie to try (he’s tried similac before and gagged every time also got gassy) however with bobbie he hasn’t gotten gassy hasn’t gotten constipated I still bf but I’ll add an oz or 2 of Bobbie and he’s honestly been happier I’d recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025
Honest review
I wanted to share our experience in case it helps another parent. I bought this organic baby formula hoping it would be a gentle option, but unfortunately it did not agree with my son at all. Shortly after switching to it, he developed a very painful diaper rash that took weeks to finally clear up. Of course every baby reacts differently, but our pediatrician did say that the formula was likely the cause the of the bacteria infection and the rash improved once we stopped using it. Just wanted to offer a heads-up to other parents: watch closely for any skin irritation or digestive changes, and consider introducing it slowly or checking with your pediatrician first. I wish someone had shared their experience before I tried it.
1 reply from Bobbie team - 1 month ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Must buy!
My baby has been on this formula for 4 months- since he was 2 weeks old. Highly recommend it!
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Pros & Cons
Instantly helped with spitting up/reflux. However, really constipated my baby at first when mixing half and half with another formula. Recommend easing your baby into it. Seems fine now.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Love it
My daughter loves! The high quality formula you don’t feel guilty giving your baby. Doesn’t make her little tummy hurt, great quality ingredients, what more could you ask for?
1 reply from Bobbie team - 2 months ago
Hi Nat! We are so glad that you and your baby are loving Bobbie!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
(no review title)
Gross Not for everyone I guess
1 reply from Bobbie team - 3 months ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!