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BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 2 of 4BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 3 of 4BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 4 of 4
BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 1 of 4

BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter

$14.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Babe Original
  • Lengthens, lifts, and defines lashes instantly
  • Natural lashes are 97% thicker and 100% healthier after 12 weeks of use*
  • Flexible silicone wand with spiked tip for precise application
  • Features 4 key ingredients to support natural lash health
  • Smudge-free and smear-resistant formula
  • Easy to remove with gentle makeup remover
  • Cruelty-free and vegan
  • Made in USA with globally sourced materials
  • Based on a 12-week consumer and clinical study with 58 subjects using 4 Real Mascara once daily. Results will vary.

Description

Get next-level length, volume, and lift with Babe Original’s 4 Real Mascara. Infused with 4 key nourishing ingredients - Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil. This treatment-based formula supports natural lash health while delivering a buildable, lightweight falsie effect. The flexible silicone wand features micro-fine bristles that grip and define every lash, plus a spiked tip for extra separation and precision.

WARNING: For external use only. Avoid getting in eyes; if so, immediately rinse thoroughly with cool water. If redness, irritation or other unwanted effects occur, stop using product immediately. If symptoms persist, seek medical attention. Keep out of reach of children. Only apply with applicator. Do not share applicator.

Suggested Age: 13 Years and Up
Health Facts: Contains Shea Butter, Contains Castor Oil
Product Warning: Keep out of reach of children
Color Palette: Dark Tones
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Net weight: 8.5 Grams
Features: Built-In Brush
TCIN: 94820529
UPC: 850032836654
Item Number (DPCI): 052-00-5686
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), synthetic beeswax, glycerin, stearic acid, glyceryl stearate, copernicia cerifera [carnauba) wax, vp, pvp, butyrospermum parkii (shea) butter, acacia senegal gum, ricinus communis (castor) seed oil, aminomethyl propanediol, phenoxyethanol, xanthan gum, malus domesitca fruit cell culture extract, ethylhexylglycerin, olea europaea (olive) callus culture lysate, pentylene glycol, lecithin, cyclodextrin, citric acid, cyamposis tetragonoloba (guar) gum, tocopherol, phytic acid, ultramarines, iron oxides.

Allergens & Warnings:

WARNING: FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. ONLY APPLY WITH APPLICATOR. DO NOT SHARE APPLICATOR. SECURE LID TIGHTLY AFTER EACH USE. DO NOT DILUTE WITH ANY ADDITIVE. DISCONTINUE USE IMMEDIATELY AND CONTACT YOUR DOCTOR IF IRRITATION OR OTHER SIDE EFFECTS OCCUR.

Shipping details

Estimated ship dimensions: 5.08 inches length x 1.97 inches width x 1.14 inches height
Estimated ship weight: 0.066 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the key ingredients in this mascara?

submitted by AI Shopping Assistant - 4 months ago
  • A: The mascara contains Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil for lash nourishment.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What benefits does this mascara provide for lashes?

submitted by AI Shopping Assistant - 4 months ago
  • A: It lengthens, lifts, and defines lashes, making them appear 97% thicker and 100% healthier after 12 weeks.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How is this mascara removed?

submitted by AI Shopping Assistant - 4 months ago
  • A: It can be easily removed with a gentle makeup remover, making it convenient for daily use.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How does the wand design enhance application?

submitted by AI Shopping Assistant - 4 months ago
  • A: The flexible silicone wand with micro-fine bristles and a spiked tip allows for precise application and lash separation.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this mascara resistant to smudging?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, the formula is smudge- and smear-resistant, ensuring long-lasting wear throughout the day.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

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Guests are saying

This mascara has garnered enthusiastic praise for its buildable formula, which allows guests to achieve both natural and dramatic looks. Many appreciate its ability to lengthen and separate lashes without clumping, while the gentle removal process is a significant plus for sensitive eyes. The brown shade is particularly favored for its softer appearance. Overall, it stands out for its performance and ease of use, making it a favorite among guests.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1139 reviews
    5 out of 5 stars
    13 May, 2026
    originally posted on Babe Original
    Image

    Great mascara

    I switched to this mascara after using a brand thats alot more expensive. This doesn’t irritate my sensitive eyes at all! Great lengthing and volume mascara. I love it!
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Babe Original
    Image

    Best Mascara

    One of the best mascaras I have used in awhile. Allows you to build coverage without clumping and long lasting.
    Jodi H.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on Babe Original
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    FOREVER CUSTOMER

    I LOVE THIS MASCARA! GOES ON LIKE DREAM, SPREADS THE LASHES, COATS THE LASHES AND WASHES SO EASILY WITH SOAP AND WATER.
    Heather D.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Babe Original
    Image

    Best mascara ever

    Y’all this mascara is no joke! It is so light but coats every lash beautifully! My lashes look longer without the heavy, dry coating of other expensive brands I’ve tried. 10/10 recommend!
    Kemi S.
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Babe Original
    Image

    Excellent formula, doesn’t irritate my

    Excellent formula, doesn’t irritate my sensitive eyes and doesn’t smudge!
    Kati V.
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Babe Original
    Image

    Love it!

    I'm obsessed with the spikes on the tip of the mascara wand. Helps get all the lashes that are hard to reach. Made my lashes look long and not clumpy. Will buy again!
    Ashley B.
    Did you find this review helpful?
    4 out of 5 stars
    23 April, 2026
    originally posted on Babe Original
    Image

    Pretty good!

    Very little flaking and rare raccoon eyes! A better experience than I have had with any other mascara
    Vera H.
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on Babe Original
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    Love it

    I love this mascara. It's buildable and it doesn't flake.
    Bridgett H.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Babe Original
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    4 Real Mascara

    Love love love it!!! I got the black mascara and the brush is the best ever love the design of the end gets all the lashes !
    Margie T.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Babe Original
    Image

    Mascara

    Love this mascara. I have real sensitive eyes and it does not irritate them at all. Really like the brown, such a natural look.
    Theresa R.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Babe Original
    Image

    Love it

    It really lengthens your lashes. Just right. I wish there was a waterproof mascara.
    Dena K.
    Did you find this review helpful?
    4 out of 5 stars
    21 April, 2026
    originally posted on Babe Original
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    4 Real!

    I like this mascara. First time I've used a brown tint. I especially appreciate it. For daytime less dramatic. Looks will gives me good definition for ashes.
    Sue K.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Babe Original
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    The best brown mascara ever!

    I was influenced by Betsy Mikesell. This is the absolute bext mascara ever
    Theresa S.
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Babe Original
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    The BEST mascara I ever used!

    This mascara leaves my lashes long and fluffy! It holds the curl, as well. I love how easily is washes off with soap+water, but it also has lovely “staying power” through sweat, tears, and even rain. I’ll repurchase over + over. Love the brown!
    Bridget K.
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Babe Original
    Image

    Love this mascara!

    It’s so hard to find brown mascara. As a mature woman in my fifties brown mascara is just less harsh. Plus it washes off gently with water. I don’t want to scrub my eyes to remove mascara.
    Kimberly T.
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on Babe Original
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    Looks so good!

    Really great mascara. Stays on. My lashes look great without having to use a primer. And it comes off easily when washing off. Love your products.
    Robin D.
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2026
    originally posted on Babe Original
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    Mascara

    Good mascara. Keeps lashes separate and lengthens. I love the brown color.
    Rochelle L.
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on Babe Original
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    Great quality!

    I definitely notice a difference in my lash volume after using this for a month. Absolutely love it!
    Vanessa R.
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on Babe Original
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    LOVE this mascara!!! Definitely my

    LOVE this mascara!!! Definitely my new go to!! Lengthens my lashes immensely!!
    Michelle M.
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on Babe Original
    Image

    This is by far my FAVE mascara

    I get compliments all the time on my lashes. Between using the AM/PM serum and this mascara, people ask all the time if these are my real lashes or extensions. (This pic is after wearing the mascara for almost 12 hours)
    Ella F.
    Did you find this review helpful?

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