Sponsored
Milani Highly Rated Fan Club Fanning Mascara - 0.43 fl oz
New at target
$13.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Curved bristle brush for dramatically lifted volume & curl
- Up to 24 hours of smudge-resistant, flake-resistant wear
- Increases lash length by 20% & volume by 16% on average*
- 96% saw instantly more lifted, fanned out lashes**
- 93% agree lashes stayed fanned out & voluminous all day**
- 90% agree lashes stayed lengthened & defined all day**
- Vegan, cruelty-free & made in USA
- *Observed in clinical study / ** Observed in 12-hour consumer panel
Description
Join the club — and get dramatically lifted, perfectly fanned-out lashes. Milani Highly Rated Fan Club Fanning Mascara delivers dramatic length and lift, instant definition and curl, and corner-to-corner volume for a bold, wide-eyed look*. The uniquely curved bristle brush grabs and coats every lash, defining and separating to create an evenly fanned-out effect. This easily buildable formula wears for up to 24 hours without smudging or flaking** and is infused with Castor Oil and Vitamin B5 to nourish and condition with every swipe. Available in two high-impact shades for rich, clean definition.
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing
Net weight: .43 fl oz (US)
Features: Unscented, Non-Flaking
TCIN: 94740435
UPC: 717489004435
Item Number (DPCI): 052-00-5771
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, helianthus annuus (sunflower) seed wax, synthetic beeswax, glyceryl stearate, jojoba esters, glycerin, copernicia cerifera (carnauba) wax/copernicia cerifera cera, styrene/acry- lates copolymer, stearic acid, palmitic acid, butyrospermum parkii (shea) butter, caprylyl glycol, acacia senegal gum, oryza sativa (rice) bran wax, helianthus annuus (sunflower) seed oil, panthenol, tocopherol, ascorbyl palmitate, hydroxyethylcellu- lose, caprylhydroxamic acid, myristic acid, arachidic acid lauric acid, oleic acid, disodium phosphate, polysorbate 60, sodium hydroxide, sodium phosphate, potassium sorbate, 1,2-hexanediol, phenoxyethanol, iron oxides (ci 77491, ci 77492, ci 77499)' '
Shipping details
Estimated ship dimensions: 6.93 inches length x 1.77 inches width x 1.54 inches height
Estimated ship weight: 0.154 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
4.4 out of 5 stars with 592 reviews
4 out of 5 stars
28 December, 2025
originally posted on influenster.com

Great for fanning but not volume
[This review was collected as part of a promotion.] The applicator on this mascara is very nice. It is thin and lightweight and it does a great job of fanning out your eyelashes. However, this product is not the best for volume. The color is rich and it does lift your lashes. The product is very lightweight on the lashes and does not cause clumps.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com

And overall good brown mascara
[This review was collected as part of a promotion.] This is such a beautiful brown mascara with a curved one that really helps you coat all your lashes evenly. The formula is easy to use and very long last thing I noticed that I had no smudging at the end of the day.
5 out of 5 stars
27 December, 2025
originally posted on influenster.com

Cute gift!
[This review was collected as part of a promotion.] Super cute packaging! Love the branding this was a Christmas gift for my niece and she loved it. Mascara went on well, no clumps and no flaking. I would buy this.
5 out of 5 stars
27 December, 2025
originally posted on influenster.com

Yesss
[This review was collected as part of a promotion.] I love this mascara!! It’s a big size for your money. It’s dark and curls my lashes all day. Gives volume and easy to remove! Leaves no residue after.
4 out of 5 stars
27 December, 2025
originally posted on influenster.com

Love that it lengthens and gives volume. Just tran
[This review was collected as part of a promotion.] I really like the mascara as it really does lengthen my lashes! It’s pretty easy to remove. No strong smell. The only issue I had was that it does smear to my bottom lid by the end of the day. So I did look like a raccoon at the end of the day… maybe because I have hooded lids and the oils around the eyes transfer it.
4 out of 5 stars
27 December, 2025
originally posted on influenster.com

It’s pretty good.
[This review was collected as part of a promotion.] This is pretty mediocre for mascara. My lashes look pretty long and separation is good. It doesn’t clump much but every now and then it does. Overall would probably recommend to someone who is just starting out in makeup.
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Natural-Looking Mascara for Everyday Wear
[This review was collected as part of a promotion.] This mascara feels very lightweight on the lashes and doesn’t clump. The curved brush design makes it easy to apply and helps create a natural-looking finish. It doesn’t fully dry down and may smudge slightly, but it stays on the lashes well for about 6–7 hours.
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Great mascara;)
[This review was collected as part of a promotion.] Very good mascara, It separates your lashes, adds volume, and makes them look longer, it also keeps the lashes up and is easy to remove. Great mascara and a good price!
5 out of 5 stars
26 December, 2025
originally posted on influenster.com

A Must Try
[This review was collected as part of a promotion.] Imma pretty tried and true when it comes to mascara so I was skeptical trying this product. I love the subtle brown color and this product does not clump at all. It adds just the right length and fees weightless.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com

Great color!
[This review was collected as part of a promotion.] We good! Love a brown mascara especially with my light eyelashes! Highly recommend brown if you have lighter eyelashes. It also is good for lengthening!
5 out of 5 stars
26 December, 2025
originally posted on influenster.com

Non clumping and perfect wand!
[This review was collected as part of a promotion.] I love the applicator the most in this mascara! It is long and curved so it gives you a perfect lash curl. It also does not clump upon application. It is not waterproof so it makes it easier to get off but just remember that when wearing it outside! It is a little bit on the heavier and thicker side of most mascaras but did not bother me.
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Loved The Wand.
[This review was collected as part of a promotion.] Overall I really liked product. I love the shape of the wand, that’s my favorite part. I have used a curved brush before, but this one seems to be a perfect curve. The thick handle also makes it really easy to grip. Sometimes with a flat brush the end of the mascara wand seems to bump my eye or eyelid making a smudge that is always hard to get off. This brush makes it really easy to apply with less effort. The lashes separated nicely and didn’t clump with 2 layers. My lashes are really straight and even the most expensive mascara around has a hard time curling them, so overall it lifted as well as other mascaras. The texture was nice and didn’t flake during the day and the effects lasted all day. It was easy to remove at night and didn’t require excessive scrubbing which is always a win. I didn’t notice any smell or perfumes added, which I appreciate since it’s so close to my eyes and my eyes water easily. My lashes are very black and I received a brown color, so it’s a little harder for me to discuss the color, but if you have lighter lashes I think this would be a nice natural color. Overall I enjoyed this mascara and I believe I would purchase again in a black.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com

Nice
[This review was collected as part of a promotion.] I used to buy those brand in the past and always like their mascara. It was nice to try this one. I have no issues with it. It's not crumbly or anything.
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Great valuable mascara
[This review was collected as part of a promotion.] This mascara does a decent job at lengthening my lashes. It feels lightweight and the wand is long. It does run a bit but other than that I would recommend this mascara.
3 out of 5 stars
26 December, 2025
originally posted on influenster.com

Didn’t hold well with my lashes
[This review was collected as part of a promotion.] I don’t think my lashes took well to this formula, but I didn’t hate it completely. They didn’t hold the curl as well and my lashes ended up looking a bit spider-y. I had the brown color, and I actually liked the color though! I just think this doesn’t hold as well as others. That said, it was easy to remove and the curved applicator made it easy to apply as well. I would use this for an every day, natural look.
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Nice length
[This review was collected as part of a promotion.] I instantly saw my lashes lengthened, the brush takes a little learning curve but works well to get the lashes covered. I wore it for around 8-9 hours and there was some flakes on my cheeks but it was easy to remove with just some micellar water.
3 out of 5 stars
26 December, 2025
originally posted on influenster.com

Love and dislike it
[This review was collected as part of a promotion.] I was very excited to receive this Milani mascara! When I first opened it I loved how curved the brush is! I think it helps gives my lashes a great lift. I was slightly disappointed with the product itself though. The actual mascara seems to be a bit clumpy and hard to apply evenly! But it stays on all day and doesn’t move!
4 out of 5 stars
26 December, 2025
originally posted on influenster.com

Buildable formula
[This review was collected as part of a promotion.] Simple packaging but interesting. Thinner formuka so it’s buildable so you can coat each lash and get the volume you want. I don’t like clumpy mascara so didn’t use much but I’m sure the effect would’ve been more amazing if I did.
4 out of 5 stars
25 December, 2025
originally posted on influenster.com

Perfect would buy for sure
[This review was collected as part of a promotion.] Love the feel and look of the product and how it made my lashes look and they held up all day long. Would highly recommend this product. I wouldn't change a thing.
5 out of 5 stars
25 December, 2025
originally posted on influenster.com

Loved the curved brush
[This review was collected as part of a promotion.] I really liked this mascara. The curve brush makes it easier for the corner lashes. Texture is soft and didn’t weight my thin lashes. Mascara made them looked longer. Clumps ever so slightly, but is manageable. Did not sense any scent at all.