Sponsored
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz
$7.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754574
UPC: 609332830714
Item Number (DPCI): 052-16-5440
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.23 inches width x 5.87 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this a tubing mascara?
submitted by sami - 1 year ago
A: No, it's not 🎀🎀🎀🎀
submitted byElla - 7 months agoA: No it's not. 🎀🎀❤️❤️🎀🎀🎀🎀🎀🎀🎀
submitted byElla - 7 months agoA: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Is it Waterproof I have watery eyes?
submitted by Honey Bee - 2 years ago
A: Hi there, this is water and smudge resistant, not waterproof.
submitted byThe Elf Team - 2 years agoBrand expertA: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi
submitted byAbby - 2 years ago
Q: Is it actually brown? So many "brown" mascaras look black
submitted by Jessi - 25 days ago
A: Hey Jessi, Great question! The e.l.f. Lash 'N Roll is a deep brown. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 24 days agoBrand expert
Q: is it water proof, I dont know if it says it on the decription.
submitted by lilly - 29 days ago
A: This mascara is water resistant, not waterproof.
submitted bythe e.l.f. team - 27 days agoBrand expert
Q: Can this mascara be removed with soap and water?
submitted by Sensitive Eyes - 1 month ago
A: We suggest removing with makeup remover or makeup remover sheets for easiest removal.
submitted bythe e.l.f. team - 27 days agoBrand expert
Q: Is this mascara waterproof?
submitted by Sienna - 3 months ago
A: This mascara is water resistant, not waterproof.
submitted byThe Elf Team - 3 months agoBrand expert
Q: Is it hypoallergenic?
submitted by Val - 8 months ago
A: e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic or hypo-allergenic.
submitted bythe e.l.f. team - 8 months agoBrand expert
Q: Is this a clean/ non toxic mascara?
submitted by Linzaloo - 1 year ago
A: Hey, Great question! The e.l.f. Lash N Roll Mascara claims Target Clean! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Is it hard to take off ?
submitted by Teddybear - 1 year ago
A: It is not difficult to remove with makeup remover or a makeup wipe.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does it wash off easy
submitted by Reema - 1 year ago
A: This is easily removed with makeup remover or a makeup wipe.
submitted byThe Elf Team - 1 year agoBrand expert
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3881 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.44 out of 5
long lasting: 4.2 out of 5
quality: 4.11 out of 5
value: 4.36 out of 5
75% would recommend
319 recommendations
5 out of 5 stars
2 January, 2026Verified purchase
(no review title)
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
Made my lashes pop! I mean comparable to high end product.
4 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Eye color: Grey
- Hair color: Blonde
- Skin type: Dry
- Skin tone: Light
A basic, but good mascara
Seems to be an average mascara for every day use. Although I find it to clump easily when trying to apply a second coat. Haven’t noticed flaking or running during wear, which is nice. No issues cleaning excess from under eyes after application and washes off easily at the end of the day.
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Hair color: Brunette
- Eye color: Hazel
- Skin concern: Redness, Sensitivity, Acne
- Skin tone: Light
- Skin type: Combination, Dry
(no review title)
i loveee
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Normal
(no review title)
Just bought the elf brand face peel and loved it. Needed new mascara so thought I would try their brand mascara. It didn’t disappoint! No clumps!
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin concern: Acne
- Hair color: Blonde
- Skin type: Combination
- Eye color: Blue
- Skin tone: Light
Mascara
It is a great product looks good even tho I accidentally ordered the brown instead of black
4 out of 5 stars
1 December, 2025Verified purchase
(no review title)
Pretty good especially the brown one for just a little lift but it does dry very quickly so you have to work fast.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Dark circles
Flat Lashes
My lashes fall flat with this mascara even though I curl them before use. I’ve used several different brands & in comparison, this mascara did me no favors. Lack of volume & texture. Wish I could get my money back to use a different brand.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
- Eye color: Green
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
Best cool-toned brown mascara!!
I have blonde hair and fair skin with cool undertones, and i feel like black mascara sometimes brings out redness in my face… was looking for a brown mascara that isn’t too orange and this is perfect!! Looks like black mascara from a distance but doesn’t bring out splotches and redness!!! Adds soo much length and volume and never flakes but still comes off with water (or water + face wash if i really layer up.) Really similar to Lancome idole which has been my go to but I don’t think I’ll ever spend that money again!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Sensitivity
- Eye color: Brown
- Skin type: Combination, Dry
Love this mascara!
Love it! Grabs every eyelash love the product! Definitely for gentle skin. Ty!
2 out of 5 stars
Thumbs down graphic, would not recommend
31 October, 2025Verified purchase
- Eye color: Blue
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
(no review title)
Thin, doesn’t do much
4 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
- Skin concern: Aging, Redness, Pores
- Skin type: Combination
- Skin tone: Medium
Works!
It works! And it is surprisingly very easy to wash off. 10/10 recommend
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Grey
- Eye color: Brown
Karen
I have used this mascara for some time. I like the color. It's easy to apply & easy to remove.
5 out of 5 stars
21 October, 2025Verified purchase
- Skin type: Normal
Hello lashes!
This is the only mascara I’ve found that doesn’t require a lash curler in advance. As long as you have the time/patience, you can build the most beautiful lashes from this wand alone. PS brown looks way more natural than black (for any skin tone/eye color).
5 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Brown
(no review title)
Great mascara for an affordable price.
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
(no review title)
Very nice and great price! Do not buy brown unless you are looking for a very natural look. It’s very easy to use and buildable.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin concern: Redness, Sun damage, Dark circles, Blackheads, Pores, Dullness
- Skin type: Combination
- Skin tone: Medium
love this mascara!
heard this mascara was good from multiple people, so i FINALLY gave it a try. it’s so worth it! it’s easy to remove, and does exactly what it claims to do. (also heard it’s a dupe for the benefit rollerlash mascara but i wouldn’t know…) it also can last me throughout a full school/work day, which is perf!
5 out of 5 stars
7 October, 2025Verified purchase
Perfect mascara
Great wand, separates lashes beautifully, no clumps and lasts all day.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
Magnificent mascara
This is very good mascara. It’s very light and not clumpy. I would recommend. My lashes are extremely long using this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
doesnt fall
one of the few mascaras ive tried that doesnt fall under my eyes :3 luvvv it smm