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Up&Up Baby
Target
Featured Brands
Cross-Category
Baby
Up&Up Baby
Quality nutrition
formulated for
every baby’s
unique needs
Shop up&up™ at a
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Gentle Premium Powder Infant Formula - 34oz - up&up™
Sensitivity Premium Powder Infant Formula - 34oz - up&up™
Advantage Premium Powder Infant Formula - 36oz - up&up™
Premium Powder Infant Formula - 36oz - up&up™
Look what’s trending
Highly rated
$0.69 - $23.49
Spend $100 on select diapers & wipes, get a $20 GiftCard
Fragrance-Free Baby Wipes - up&up™ (Select Count)
Fragrance-Free Baby Wipes - up&up™ (Select Count)
Add to cart
$2.59 - $28.99
Spend $100 on select diapers & wipes, get a $20 GiftCard
Sensitive Baby Wipes - up&up™
Sensitive Baby Wipes - up&up™
Add to cart
$17.99 - $36.79
reg
$22.49 - $45.99
Sale
Infant Formula Collection - up&up™
Infant Formula Collection - up&up™
Shop collection
Bestseller
$2.99
Baby Powder - Aloe Vera Vitamin E - 22oz - up&up™
Baby Powder - Aloe Vera Vitamin E - 22oz - up&up™
Add to cart
$1.79 - $17.29
Lower price on select items
Spend $100 on select diapers & wipes, get a $20 GiftCard
Fresh Cucumber Baby Wipes- up&up™ (Select Count)
Fresh Cucumber Baby Wipes- up&up™ (Select Count)
Add to cart
Bestseller
$4.19
Baby Oil - Aloe Vitamin E - 20oz - up&up™
Baby Oil - Aloe Vitamin E - 20oz - up&up™
Add to cart
$4.99
Nighttime Baby Wash and Shampoo - 20 fl oz - up&up™
Nighttime Baby Wash and Shampoo - 20 fl oz - up&up™
Add to cart
$4.99
Baby Bath Wash and Shampoo - Honey Oat - 20 fl oz - up&up™
Baby Bath Wash and Shampoo - Honey Oat - 20 fl oz - up&up™
Add to cart
$2.39
($0.32/ounce)
Baby Hand and Body Petroleum Jelly Jar - 7.5oz - up&up™
Baby Hand and Body Petroleum Jelly Jar - 7.5oz - up&up™
Add to cart
$4.99
Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™
Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™
Add to cart
Highly rated
$5.19 - $10.99
Get a coupon, $10 off a $20 purchase with a flu shot
Multipurpose Solution Advanced Formula - up&up™
Multipurpose Solution Advanced Formula - up&up™
Add to cart
$4.99
Nighttime Baby Lotion - 20 fl oz - up&up™
Nighttime Baby Lotion - 20 fl oz - up&up™
Add to cart
$7.99
($2.66/fluid ounce)
Baby Mineral Sunscreen Lotion - SPF 50 - 3oz - up&up™
Baby Mineral Sunscreen Lotion - SPF 50 - 3oz - up&up™
Add to cart
$4.99
Baby Foaming Hand Sanitizer - 2pk - up&up™
Baby Foaming Hand Sanitizer - 2pk - up&up™
Add to cart
Highly rated
$1.99 - $17.29
Lower price on select items
Spend $100 on select diapers & wipes, get a $20 GiftCard
Fresh & Clean Scented Baby Wipes - up&up™ (Select Count)
Fresh & Clean Scented Baby Wipes - up&up™ (Select Count)
Add to cart
$27.19
($0.82/ounce)
reg
$33.99
Sale
Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™
Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™
Add to cart
$4.99
Baby Lotion Fragrance Free - 20 fl oz - up&up™
Baby Lotion Fragrance Free - 20 fl oz - up&up™
Add to cart
$7.99
($17.00/ounce)
Baby Mineral Sunscreen Stick - SPF 50 - 0.5oz - up&up™
Baby Mineral Sunscreen Stick - SPF 50 - 0.5oz - up&up™
Add to cart
$27.19
($0.83/ounce)
reg
$33.99
Sale
Value Size Base Gentle Can - 32.8oz - up&up™
Value Size Base Gentle Can - 32.8oz - up&up™
Add to cart
$12.99
($0.14/fluid ounce)
Unscented Newborn Baby Stage 1 Liquid Laundry Detergent 58 Loads - 92oz - up&up™
Unscented Newborn Baby Stage 1 Liquid Laundry Detergent 58 Loads - 92oz - up&up™
Add to cart
$12.99
($0.14/fluid ounce)
$15 Target GiftCard with $50 household supplies purchase
Laundry Detergent - Newborn Baby - 92 fl oz - up&up™
Laundry Detergent - Newborn Baby - 92 fl oz - up&up™
Add to cart
Routine Nutrition
Tummy Troubles
Soy Protein/ Lactose Free
Hypoallergenic
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$2.99
Baby Powder - Aloe Vera Vitamin E - 22oz - up&up™
up&up
4.6
(1916)
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Bestseller
$4.19
Baby Oil - Aloe Vitamin E - 20oz - up&up™
up&up
4.5
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$4.99
Nighttime Baby Wash and Shampoo - 20 fl oz - up&up™
up&up
4.3
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$4.99
Baby Bath Wash and Shampoo - Honey Oat - 20 fl oz - up&up™
up&up
4.2
(338)
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Sponsored
$4.99
Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™
up&up
4.4
(205)
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$4.99
Baby Foaming Hand Sanitizer - 2pk - up&up™
up&up
4.3
(52)
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$4.99
Nighttime Baby Lotion - 20 fl oz - up&up™
up&up
4.4
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$2.39
($0.32/ounce)
Baby Hand and Body Petroleum Jelly Jar - 7.5oz - up&up™
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$4.99
Baby Lotion Fragrance Free - 20 fl oz - up&up™
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