Baby Lotion Fragrance Free - 20 fl oz - up&up™
$4.99
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3.8 out of 5 stars with 98 reviews
quality: 3.25 out of 5
value: 3.88 out of 5
59% would recommend
27 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
(no review title)
Not sure if it's a bad batch or bad formulation, but this thing BURNS. I had to make sure it wasn't just my skin, so I tried a few other lotions/creams I had around. It's literally just this. It feels like my skin is on literal fire.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
The best lotion we have used for our kids
My kids both have seasonal eczema and we have tried every lotion out there from popular ones that people rave about, the typicals that have been used for years like eucerin/aquaphor and even high end/expensive ones that you would think would work. Nothing ever seemed to help except this one, it is the ONLY lotion that keeps eczema away or keeps flares super mild and doesn't irritate their skin or make their eczema worse. And you can't beat the price!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
(no review title)
Smells awful!
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
Sticky
It doesn’t make myself or my child with extremely sensitive eczema skin break out, but this lotion is sticky. My hands and daughter’s body always feels sticky after using this lotion. I mix this with another lotion so I can use it up and not waste it. Would not purchase again.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
Frgrance is an ingredient
NOT fragrance free! Smells like lavender because it contains Lavandula angustifolia flower extract (a known skin sensitizing irritant). They need to change the label as it is misleading to call this fragrance free.
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2025Verified purchase
Great baby ahower gift
I bought this as a gift for a baby shower and the recipient loved it. You can’t beat the price either!
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2025Verified purchase
Decent Moisture, but Disappointing Texture & Smell
I wanted to love this affordable fragrance-free baby lotion, but it fell short in a few key areas. While it does provide decent moisture for sensitive skin, the texture is thick and doesn’t spread evenly, making application a bit of a hassle. It takes extra effort to rub in, which isn’t ideal when trying to quickly lotion up a wiggly baby. Despite being labeled as fragrance-free, there is an odd smell to the lotion that I wasn’t expecting. It’s not overwhelming, but it’s not pleasant either. On the plus side, it didn’t cause any irritation, which is a big priority for me. Overall, it’s an okay option for the price, but I’ll be looking for a smoother, more neutral-smelling alternative next time.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2025Verified purchase
My go-to lotion
My new favorite! Great for kids and adults alike. Sensitive to skin, no fragrance, great price. I’m definitely buying more in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2025
Good product at a good price
I wanted something that was unscented, hydrating, but not as thick as Aquaphor. This stuff is great. It rubs in quickly and leaves skin soft.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2025Verified purchase
Good on sensitive skin
My kiddos have very sensitive skin and they also have moderate eczema. I have found this to be the ONLY decent and affordable gentle scent-free lotion. I highly recommend this product simply because it works for us and we have tried many different brands, both cheap and pricey. This is definitely worth the value.
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2025Verified purchase
Great product
I love this lotion for my sensitive skin eczema prone baby. It had zero scent it truly is fragrance free which I love and you get alot which is great during dry winter times
2 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025Verified purchase
Dcent product
It seems to work well but it smells horrible. Smells like glue 🥴
4 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2024Verified purchase
Smelly but Effective
I’ve been looking everywhere for a good budget lotion for my sensitive-skinned eczema baby. This has been the only one to not break her out! The only downside is that it smells like vinegar… but the smell quickly dissipates.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2024Verified purchase
Smells like glue
This smells horrible, like Elmer’s glue. I can’t even get past that to determine if it actually works to make my baby’s skin hydrated. Yuck.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2024Verified purchase
Terrible smell for supposedly being fragrance free
This smells awful. For a product that is "fragrance free," this smells like something in the mixture has gone bad. My daughter has eczema and we're just going to keep using Aveeno's eczema balm. I'm glad I tested this on myself first. I wouldn't put this on my daughter.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2024
Smells horrible
This smells so bad like vinegar or bleach almost. This is so disappointing considering we tried this after breathing or baby.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2024Verified purchase
Thank you target!
Thank you for actually making value brand that is gentle and fragrance free . My daughter has eczema and this is all we use.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2024
Vinegar smell
Not unscented — has a vinegar smell which is unpleasant
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2024Verified purchase
Yuck
I didn’t love it. It is so think that it borders “sticky” and my three year old referred to it as his sticky lotion. It has a weird smell but it does seem to go away once the lotion driest
3 out of 5 stars
27 June, 2024Verified purchase
Vinegar smell
The consistency and quality isgood i just think it smells almost like vinegar