Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™

Very pleased with this baby soap. I like the fragrance free because my kids are very sensitive so this works.

My baby suffered from eczema and this is one of the only soaps that didn’t irritate her skin. Years later and she still uses it. I hope they don’t discontinue or change their formula because it’s been a favorite for years.

Decided to try this out for my baby since our normal fragrance free wash was out of stock. Never again! This soap has caused her eczema to breakout in the largest rash on her legs that we have ever seen! Parents of those with sensitive skin beware!

It made my son break out very badly all over his back and legs. He definitely has sensitive skin but never had a reaction like this before.

Good for babies with sensitive skin or eczema.

I purchased this soap for my 4-year-old who has sensitive skin and eczema. We’ve always used Aveeno, but I decided to try this one since it’s fragrance-free, eczema association–approved, and a great price. Unfortunately, it made my son’s eczema flare up badly and left him super itchy. He even woke up with scratches all over from itching in his sleep. Sadly, this didn’t work for his sensitive skin—I wouldn’t recommend it for kids with eczema.

I have only started using this is the past few months but I love it. I think its comparable to Aquaphor Baby Wash and Shampoo at a faction of the cost. It helps keep the kids skin clean and clear.

Excellent! Kids like it, we like it, and the price is great.

Tear free and great for my son with sensitive skin!

I have been using this as a handwash since it’s not great to use anti-bacterial washes long-term. This Up&Up version has been a less expensive replacement for the Dove sensitive baby wash I had used prior. Lots of volume for less than $10.

Smells like glue and had an odd texture

It’s ok. I usually use baby dove, I have to use a lot more of this. I’m not sure it’s actually worth the savings.

Like: The soap cleans well and is fragrance free. The bottle is good in that the shape is great in that it fits well in both the shower caddy and when it is closed doesn't leak. Dislikes: It doesn't make many suds, the head of the pump got chipped after first use. It also cause my kids eczema to flair up. Conclusion: It's cheap enough and cleans well enough that you should try it.

Pros:Smells decent, makes a good bubble bath when you scrub/mix it fast into the tub water. Low price for the quantity. Cons: After several uses I began to notice it made my son itchy, and he recently has developed a minor bumpy rash on his face. Wouldn't recommend using on the face, or at all, if your child has sensitive skin.

Yup. This is the one. Finally, somebody got the message. We don't need any added junk. No fragrance and this does the job and has just what is needed and nothing more; no herbals and what not and crazy stuff. Just what is needed.

Perfect as a cookie wash and a lot more affordable than any other unscented wash

We always buy unscented wash for my daughter with sensitive skin that is prone to excema. I was excited that Targets new line had something like this. The bottle is a great size for the price and we have had great luck using this so far! Love that it comes with a little pump too.

Baby Bath Wash and Shampoo - Fragrance-Free 20 fl oz - up&up Review Rating: ★★★★☆ (4/5) As a parent of a little one with sensitive skin, I’ve been thoroughly impressed with the Baby Bath Wash and Shampoo - Fragrance-Free from up&up. This affordable and gentle formula has become a staple in our bath-time routine. --- Performance This wash cleanses effectively without leaving the skin feeling dry or irritated. It lathers nicely, making it easy to apply and rinse off. Its tear-free formula has been a lifesaver during hair washing, ensuring bath time is as fuss-free as possible. Pros: Gentle yet effective cleansing Tear-free formula Leaves skin and hair soft Cons: May require extra product for a thorough clean on thicker hair --- Design The 20 fl oz bottle is sturdy and easy to handle with one hand during bath time. The pump dispenser is a convenient addition, helping to keep things mess-free and efficient. Pros: Sturdy bottle with pump dispenser Generous size for the price Cons: Pump can be a bit stiff initially --- Usability This wash is truly fragrance-free, making it ideal for sensitive skin. I’ve noticed fewer rashes and no irritation since switching to this product, even with daily use. It’s versatile enough to use as both a body wash and shampoo, simplifying the bath routine. Pros: Hypoallergenic and fragrance-free Versatile for hair and body Gentle enough for daily use Cons: Lacks the soothing scent some parents prefer --- Value for Money At this price point, the wash offers excellent value. Its large size lasts a long time, and the quality rivals more expensive brands. Pros: Affordable and long-lasting Comparable to higher-end products Cons: Plain packaging may feel less premium --- Fit in Daily Life This wash fits seamlessly into our routine, offering peace of mind that my baby’s sensitive skin is being cared for without the risk of irritation. It’s particularly useful for parents looking for an all-in-one product that’s gentle and effective. Perfect For: Parents of babies with sensitive skin Families seeking an affordable, fragrance-free option Daily use for both hair and body --- Final Thoughts The Baby Bath Wash and Shampoo - Fragrance-Free by up&up is a gentle, effective, and affordable choice for parents prioritizing sensitive skin care. While it lacks a soothing scent, its hypoallergenic formula and convenience more than make up for it. Recommendation: Highly recommended for parents who want a reliable, no-frills baby wash and shampoo that’s safe for sensitive skin and easy on the budget.

This is so great and such a great price! Love that it’s unscented and gentle

I hadn’t tried this brand from target for soap but have for other things. Very impressed!